{"id":18071,"date":"2020-10-19T10:10:47","date_gmt":"2020-10-19T10:10:47","guid":{"rendered":"https:\/\/vr-room.ch\/?p=18071"},"modified":"2020-10-16T19:44:09","modified_gmt":"2020-10-16T19:44:09","slug":"die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/10\/19\/die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein\/","title":{"rendered":"La Vaudoise invita la comunit\u00e0 di Instagram a un duello contro Stan Wawrinka"},"content":{"rendered":"<h3 id=\"so-macht-werbung-spass-dank-eines-augmented-reality-filters-koennen-die-instagram-nutzer-auf-einem-virtuellen-tennisplatz-gegen-den-champion-stan-wawrinka-spielen-der-filter-ist-auf-dem-instagramkon\"><strong>In questo modo la pubblicit\u00e0 diventa divertente: grazie a un filtro di realt\u00e0 aumentata, gli utenti di Instagram possono visualizzare un'immagine virtuale <span class=\"vm-hook-outer vm-hook-default\"><span class=\"vm-hook\">Campo da tennis<\/span><\/span> contro il campione Stan Wawrinka. Il filtro \u00e8 disponibile sull'account Instagram @VaudoiseAssurances.<\/strong><!--more--><\/h3>\n<p>Qualche giorno fa, la star del tennis vodese Stan Wawrinka ha annunciato il lancio di un nuovo filtro e i suoi follower, <span class=\"vm-hook-outer vm-hook-default\"><span class=\"vm-hook\">Gli appassionati di tennis<\/span><\/span> e i suoi contatti sui social network, nonch\u00e9 i suoi amici, a sfidarlo su un campo da tennis virtuale. Ci\u00f2 \u00e8 reso possibile da un filtro di realt\u00e0 aumentata, che pu\u00f2 essere visto sulle storie dell'account Instagram @VaudoiseAssurances.<\/p>\n<p align=\"justify\"><strong>Testa al match point<\/strong><\/p>\n<p>Vaudoise Assicurazioni, in collaborazione con l'Associazione (digitale) <a href=\"https:\/\/www.buzzbrothers.ch\/\">Agenzia Buzz Brothers<\/a> che ha sede nella Svizzera francese, ha sviluppato un filtro Instagram interattivo che permette agli utenti di competere contro Stan Wawrinka in modo divertente. La racchetta viene mossa con la testa per massimizzare il numero di incontri con Stan. I partecipanti possono vincere un buono spesa del valore di 500 franchi svizzeri per l'acquisto di attrezzature sportive o di oggetti firmati da Stan. Possono farlo condividendo il loro punteggio su Instagram e taggando @VaudoiseAssurances.<\/p>\n<p>Questa nuova campagna con Stan Wawrinka fa parte delle celebrazioni del 125\u00b0 anniversario della Vaudoise Insurance.<\/p>\n<h3 id=\"gamification-ist-das-stichwort\">Gamification \u00e8 la parola chiave<\/h3>\n<p>Abbiamo testato il minigioco ed \u00e8 davvero molto facile da capire. Quasi AR per i principianti. Se si avvia il link sulla pagina Instagram della VaudoiseAssurance, ci si trova praticamente al centro, a meno che non si debba condividere la telecamera. Attraverso la telecamera ci si pu\u00f2 vedere in una sorta di green room.<\/p>\n<p>Ai vostri posti, pronti, via: invece di usare la testa, potete ovviamente muovere il cellulare avanti e indietro. Dopo poco tempo, le palline diventano cos\u00ec veloci che \u00e8 necessario continuare a lavorare. Naturalmente, si vuole sempre migliorare, quindi non ci si ferma subito. Un buon tipo di gamification abbinata all'AR che coinvolge clienti e fan.<\/p>\n<p>Fonte: Vaudoise<\/p>","protected":false},"excerpt":{"rendered":"Questo rende divertente la pubblicit\u00e0: grazie a un filtro di realt\u00e0 aumentata, gli utenti di Instagram possono sfidare su un campo da tennis virtuale...","protected":false},"author":12,"featured_media":18072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-18071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Vaudoise l\u00e4dt die Instagram-Community zum Duell gegen Stan Wawrinka ein - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/10\/19\/die-vaudoise-laedt-die-instagram-community-zum-duell-gegen-stan-wawrinka-ein\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Vaudoise l\u00e4dt die Instagram-Community zum Duell gegen Stan Wawrinka ein - 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