{"id":16944,"date":"2020-05-17T10:13:36","date_gmt":"2020-05-17T10:13:36","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16944"},"modified":"2020-05-14T16:18:09","modified_gmt":"2020-05-14T16:18:09","slug":"fuer-ok-ein-virtuelles-goal-geschossen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/05\/17\/fuer-ok-ein-virtuelles-goal-geschossen\/","title":{"rendered":"Calciato un gol virtuale per \"ok.-\"."},"content":{"rendered":"

L'agenzia Compresso ha sviluppato un progetto di euro marketing per il marchio Valora, con un'applicazione di realt\u00e0 aumentata e materiali pubblicitari.<\/h3>\n

Per il marchio \"ok.-\" di Valora, l'agenzia di comunicazione Compresso ha sviluppato un concetto di marketing che ruota attorno al Campionato europeo di calcio 2020. Poich\u00e9 Euro 2020 \u00e8 stato rinviato al prossimo anno, Compresso ha collaborato con il team di marketing di Valora per adattare e sviluppare la campagna in tempi molto brevi.<\/p>\n

Il concetto: quando i professionisti devono rimanere in panchina, i clienti di \"ok.-\" prendono semplicemente la palla in mano - non sull'erba vera, ma su una piattaforma web. Insieme agli esperti di realt\u00e0 aumentata di Bitforge<\/a> il team di Compresso ha progettato il gioco di calcio in realt\u00e0 aumentata \"ok.- goal\" e il relativo materiale pubblicitario.<\/p>\n

I consumatori possono accedere al quadrato 2-D scansionando con il proprio smartphone un codice QR stampato su cinque bevande energetiche \"ok.-\" in edizione limitata. Il paese per cui si gareggia dipende dalla lattina acquistata. Come nella vita reale, i giocatori cercano di superare il portiere e di fare gol. Secondo il rapporto, il gioco \u00e8 stato lanciato contemporaneamente in Svizzera e in Germania.<\/p>\n

Come consolazione per il rinvio del Campionato europeo di calcio, i consumatori con un po' di fortuna possono vincere premi istantanei. Al termine della campagna, che durer\u00e0 fino al 30 luglio 2020, tutti i giocatori parteciperanno all'estrazione di un viaggio a Londra 2021 per la finale del Campionato europeo di calcio.<\/p>\n

Fonte: Personale<\/p>","protected":false},"excerpt":{"rendered":"L'agenzia Compresso ha sviluppato un progetto di euro marketing per il marchio Valora, con un'applicazione di realt\u00e0 aumentata e materiali pubblicitari.","protected":false},"author":12,"featured_media":16945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nF\u00fcr \u00abok.\u2013\u00bb ein virtuelles Goal geschossen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2020\/05\/17\/fuer-ok-ein-virtuelles-goal-geschossen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00fcr \u00abok.\u2013\u00bb ein virtuelles Goal geschossen - 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