{"id":16727,"date":"2020-04-15T12:00:32","date_gmt":"2020-04-15T12:00:32","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16727"},"modified":"2020-04-06T12:01:55","modified_gmt":"2020-04-06T12:01:55","slug":"wie-asics-seine-neuen-schuhe-in-virtual-reality-enthuellt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/04\/15\/wie-asics-seine-neuen-schuhe-in-virtual-reality-enthuellt\/","title":{"rendered":"Come Asics presenta le sue nuove scarpe in realt\u00e0 virtuale"},"content":{"rendered":"<h3 id=\"grossevents-sind-abgesagt-was-nun-wie-man-waehrend-der-corona-beschraenkungen-ein-neues-produkt-enthuellt-zeigt-der-japanische-turnschuhhersteller-asics-er-versuchte-es-in-der-virtual-reality\">I grandi eventi sono stati cancellati, e adesso? Il produttore giapponese di scarpe da ginnastica Asics mostra come svelare un nuovo prodotto durante le restrizioni del coronavirus. Hanno provato con la realt\u00e0 virtuale.<\/h3>\n<p><!--more--><\/p>\n<p>Il produttore giapponese di scarpe da ginnastica Asics aveva in programma un grande evento aziendale per presentare ai giornalisti la sua ultima collezione di scarpe da corsa presso la sede centrale di Tokyo. Tuttavia, le restrizioni dovute al coronavirus hanno ostacolato questo piano.<\/p>\n<p>Il nuovo compito della comunicazione aziendale: come far conoscere in modo convincente ai giornalisti la storia delle tre nuove scarpe da ginnastica con suole speciali, elaboratamente ottimizzate per i corridori?<\/p>\n<p>Naturalmente, si sarebbero potuti inviare semplicemente dei modelli di prova. Ma questo probabilmente non avrebbe portato allo stesso risultato della presentazione originariamente prevista con tamburi e fanfare; inoltre, i giornalisti non sono il vero gruppo target della scarpa da corsa high-tech. Inoltre, lo sforzo logistico sarebbe stato elevato.<\/p>\n<h3 id=\"vr-praesentation-mit-oculus-quest\">Presentazione VR con Oculus Quest<\/h3>\n<p>Invece, l'azienda giapponese ha optato per un'idea probabilmente non meno elaborata, ma almeno insolita e quindi in grado di attirare l'attenzione: ha inviato ai giornalisti gli occhiali Oculus Quest VR con un tour preinstallato dell'\"Innovation Lab\" di Asic.<\/p>\n<p>Sono state esposte le tre nuove scarpe e le loro specifiche. Tuttavia, nel breve tempo a disposizione, \u00e8 stato sufficiente per un'esperienza a 360 gradi con uno schermo 2D per i video e i modelli 3D animati delle scarpe.<\/p>\n<p><iframe loading=\"lazy\" title=\"ASICS | TRE SCARPE PI\u00d9 AVANZATE ANCORA ANNUNCIATE NEL LABORATORIO VIRTUALE DI INNOVAZIONE\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/cgEhvU8z6zQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>La presentazione VR avrebbe potuto essere molto pi\u00f9 avanzata dal punto di vista tecnico. Ma solo la novit\u00e0 di assistere alla presentazione di un prodotto con gli occhiali VR invece che sul posto potrebbe convincere i giornalisti a includere la storia nella loro pianificazione degli argomenti.<\/p>\n<h3 id=\"und-dann-doch-keine-vr-brillen-fuer-journalisten\">E poi niente occhiali VR per i giornalisti<\/h3>\n<p>Per inciso, le nuove calzature si chiamano Metaracer, Metasprint e Metarise: manca solo il \"verso\" nel nome e anche la storia diventer\u00e0 una scarpa. A quanto pare ai giornalisti non \u00e8 stato permesso di tenere il Quest: gli occhiali VR sono stati ritirati dal corriere un giorno dopo. Le aziende che si limitano a creare una produzione VR nella speranza che ogni giornalista abbia un paio di occhiali stanno fallendo.<\/p>\n<p>Il progetto, in termini di presentazione del prodotto, ricorda quello di <a href=\"https:\/\/vr-room.ch\/it\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\">Mammut<\/a>.  Ci\u00f2 che \u00e8 stato spettacolare nelle riprese a 360\u00b0 della presentazione della collezione Mammut \u00e8 probabilmente la spedizione su larga scala degli occhiali.<\/p>\n<p>Fonte: Misto<\/p>","protected":false},"excerpt":{"rendered":"I grandi eventi sono stati cancellati, e adesso? Come svelare un nuovo prodotto durante le restrizioni di Corona \u00e8 dimostrato dal produttore giapponese di trainer...","protected":false},"author":12,"featured_media":16728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie Asics seine neuen Schuhe in Virtual Reality enth\u00fcllt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/04\/15\/wie-asics-seine-neuen-schuhe-in-virtual-reality-enthuellt\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Asics seine neuen Schuhe in Virtual Reality enth\u00fcllt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Grossevents sind abgesagt, was nun? 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