{"id":16466,"date":"2020-03-01T10:58:34","date_gmt":"2020-03-01T10:58:34","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16466"},"modified":"2020-03-09T15:09:14","modified_gmt":"2020-03-09T15:09:14","slug":"serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/","title":{"rendered":"Serviceplan Suisse lancia una campagna con l'AR per la nuova UP-Box"},"content":{"rendered":"

Serviceplan Suisse ha creato una campagna per il lancio della nuova scatola per l'installazione dell'acqua potabile, la cosiddetta UP-Box, di R. Nussbaum AG, che lavora anche con AR. <\/h3>\n

UP-Box \u00e8 l'ultima innovazione dell'azienda a conduzione familiare e mira a semplificare la vita nel settore sanitario. Per questo Serviceplan Suisse ha ideato e realizzato una campagna B2B umoristica. Si basa sull'idea che la UP-Box definisca un nuovo standard per i professionisti del settore sanitario e che allo stesso tempo abbia un aspetto buffo, come se avesse occhi, naso e quattro gambe. Un motivo sufficiente perch\u00e9 i sanitari entusiasti si scattino un selfie sul posto e in cantiere. Fotograficamente realizzato in modo appropriato da Jonathan Heyer.<\/p>\n

Mailing con AR<\/h3>\n

La campagna di Serviceplan Suisse si rivolge direttamente all'industria dei sanitari e comprende mezzi pubblicitari cartacei e online: da un mailing in cui la scatola UP pu\u00f2 essere visualizzata attraverso la realt\u00e0 aumentata a un video pubblicitario su Facebook. Presso il POS, inoltre, un concorso incoragger\u00e0 le persone a partecipare: Chiunque si scatti un selfie con la nuova UP-Box in cantiere o in una filiale Nussbaum e lo pubblichi pu\u00f2 vincere uno dei cinque smartphone in palio, o altri premi.<\/p>\n

Fonte: Horizon \/ Personale<\/p>","protected":false},"excerpt":{"rendered":"Serviceplan Suisse ha sviluppato una campagna per il lancio della nuova scatola per l'installazione dell'acqua potabile, la cosiddetta UP-Box, di R. Nussbaum AG....","protected":false},"author":12,"featured_media":16467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-16466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nServiceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2020\/03\/01\/serviceplan-suisse-launcht-kampagne-mit-ar-fuer-neue-up-box\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serviceplan Suisse launcht Kampagne mit AR f\u00fcr neue UP-Box - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Serviceplan Suisse hat f\u00fcr den Launch der neuen Trinkwasser-Installationsbox, der sogenannten UP-Box, der R. 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