{"id":16312,"date":"2020-02-12T10:19:01","date_gmt":"2020-02-12T10:19:01","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16312"},"modified":"2020-02-01T15:51:19","modified_gmt":"2020-02-01T15:51:19","slug":"virtueller-dressing-room-der-kampf-gegen-ruecksendungen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/02\/12\/virtueller-dressing-room-der-kampf-gegen-ruecksendungen\/","title":{"rendered":"Spogliatoio virtuale: la lotta contro i resi"},"content":{"rendered":"

Meepl<\/a> porta lo spogliatoio sul vostro smartphone. Utilizzando solo due foto del cellulare, una frontale e una laterale, l'applicazione di scansione del corpo della start-up svizzera crea in pochi secondi un modello 3D personalizzato del corpo, che funziona anche con l'AR. Uno degli obiettivi dell'azienda \u00e8 combattere l'elevato numero di resi. <\/h3>\n

La S andr\u00e0 bene o devo ordinare una M? Chi fa acquisti online conosce il problema: la vestibilit\u00e0 \u00e8 sempre una grande incognita. 21% dei consumatori si astengono dall'acquistare capi d'abbigliamento online perch\u00e9 non sanno come gli articoli andranno bene, in termini di taglia, vestibilit\u00e0 o aspetto. Ma non \u00e8 tutto: questo problema porta anche a comportamenti di acquisto insostenibili, come ordinare pi\u00f9 taglie con l'intenzione di restituire uno o pi\u00f9 articoli. <\/span>\"I tassi di risposta sono pazzeschi\"<\/strong>afferma Ren\u00e9 Stampfl, VP EMEA. \"Zalando si trova ad affrontare resi fino al 50%. Questo ha un impatto notevole sull'ambiente: il due per cento dell'impronta di CO2 \u00e8 costituito da prodotti tessili\". <\/span><\/p>\n

La soluzione contro i ritorni<\/h3>\n

Le cifre elevate sono spesso dovute al fatto che gli acquirenti avevano informazioni o idee sbagliate al momento dell'ordine. <\/span>La start-up svizzera Meepl ritiene di aver brevettato una soluzione a questo problema: un cocktail di AI, computer vision e data science.<\/span><\/p>\n

Meepl, con sede a Zurigo, \u00e8 un marchio di Fision Technologies, un'azienda con radici nel visual computing. La start-up offre un cosiddetto spogliatoio virtuale che facilita agli utenti l'acquisto di abiti adatti. <\/span><\/p>\n

Sulla base di due sole foto, una frontale e una laterale, l'applicazione dotata di intelligenza artificiale calcola le misure del corpo dell'utente, crea l'avatar perfetto e fornisce raccomandazioni sulle taglie corrispondenti. Il passo successivo \u00e8 il camerino virtuale, dove l'utente pu\u00f2 vestire il proprio Mini-Me in diversi colori, stili e taglie e assistere alla sfilata in tempo reale sullo schermo o in realt\u00e0 aumentata.<\/p>\n

Ferdinand Metzler, CEO di meepl, ha dichiarato: \"Le organizzazioni di vendita al dettaglio sono sempre pi\u00f9 concentrate sullo sviluppo e sul miglioramento dell'esperienza di acquisto online per i clienti. La tecnologia si \u00e8 evoluta in modo esponenziale negli ultimi anni e le possibilit\u00e0 sono entusiasmanti sia per i rivenditori che per gli acquirenti.\"<\/strong><\/span><\/p>\n

\"\"<\/p>\n

Fonte: Meepl \/ uktech \/ idgconnect<\/p>","protected":false},"excerpt":{"rendered":"Meepl porta lo spogliatoio sullo smartphone. 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