{"id":16143,"date":"2020-01-09T10:53:29","date_gmt":"2020-01-09T10:53:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16143"},"modified":"2020-01-08T14:06:21","modified_gmt":"2020-01-08T14:06:21","slug":"e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2020\/01\/09\/e-bike-innovatoren-sind-ueberzeugt-ar-soll-retouren-reduzieren\/","title":{"rendered":"Gli innovatori delle biciclette elettriche sono convinti: l'AR dovrebbe ridurre i rendimenti"},"content":{"rendered":"

L'azienda olandese VanMoof, che vende online le biciclette 80%, sta introducendo l'AR. Gli innovatori delle e-bike vogliono avvicinare le loro biciclette high-tech ai clienti e ridurre i resi.<\/h3>\n

<\/p>\n

VanMoof sta portando il futuro della tecnologia di vendita al dettaglio nel mondo delle biciclette: gli innovatori olandesi di biciclette elettriche hanno introdotto la prima esperienza di acquisto in realt\u00e0 aumentata del settore. Il nuovo strumento AR \u00e8 integrato nel sito web e nelle pubblicit\u00e0 online di VanMoof. Lo strumento consente agli utenti di posizionare una e-bike virtuale \"Electrified\" proprio di fronte a loro e di esplorare le caratteristiche high-tech senza dover visitare un negozio del marchio VanMoof o attendere la consegna a domicilio.<\/p>\n

Esperienza di acquisto migliorata<\/h3>\n

La portata del test di pre-acquisto online \u00e8 enorme: 76% dei consumatori hanno dichiarato che acquisterebbero pi\u00f9 prodotti se venisse offerto.<\/p>\n

\"Poich\u00e9 le persone sono sempre pi\u00f9 abituate ad acquistare prodotti online, ha senso perfezionare l'interattivit\u00e0 dell'esperienza. Se non vivete vicino a una delle otto citt\u00e0 in cui sono presenti i negozi del nostro marchio, potete usare lo strumento della realt\u00e0 aumentata per avvicinarvi alle nostre moto come nella vita reale. La tecnologia si sta sviluppando cos\u00ec rapidamente che stiamo pianificando ulteriori funzionalit\u00e0: che ne dite, ad esempio, di giri di prova virtuali?\", afferma Taco Carlier, CEO e co-fondatore di VanMoof. <\/cite><\/p>\n

Abbattere le barriere online<\/h2>\n

Il marchio di mobilit\u00e0 direct-to-consumer si \u00e8 posto come priorit\u00e0 quella di abbassare la barriera degli acquisti online per i ciclisti. VanMoof spera inoltre che lo strumento AR contribuisca a ridurre i resi e i costi di spedizione in tutto il mondo in modo divertente e senza complicazioni.<\/p>\n

\"Uno dei maggiori problemi dello shopping online \u00e8 rappresentato dai resi. Questi rappresentano un enorme ostacolo alla sostenibilit\u00e0 e un onere estremo per la catena di approvvigionamento. L'AR ci permette di dare a un numero ancora maggiore di persone l'opportunit\u00e0 di sperimentare il nostro prodotto prima di acquistarlo\", continua Taco Carlier.<\/cite><\/p>\n

L'esperienza di realt\u00e0 aumentata personalizzata \u00e8 stata sviluppata in collaborazione con il partner digitale Boldly. Potete scoprirla sul sito web di VAnMoof qui<\/a>.<\/p>\n

Fonte: pedelec-electric-bike<\/p>","protected":false},"excerpt":{"rendered":"Mentre l'azienda olandese VanMoof vende 80% delle sue biciclette online, introduce l'AR. 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