{"id":16020,"date":"2019-12-25T14:04:23","date_gmt":"2019-12-25T14:04:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16020"},"modified":"2019-12-19T14:08:35","modified_gmt":"2019-12-19T14:08:35","slug":"wie-kann-man-ar-zu-weihnachten-einsetzen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/12\/25\/wie-kann-man-ar-zu-weihnachten-einsetzen\/","title":{"rendered":"Come utilizzare l'AR a Natale"},"content":{"rendered":"<h3 id=\"augmented-reality-gibt-es-schon-seit-vielen-jahren-doch-soll-es-im-marketing-kuenftig-eine-immer-groessere-rolle-spielen-zu-dem-schluss-kommt-eine-studie-der-universitaet-der-bundeswehr-muenchen\">La realt\u00e0 aumentata esiste gi\u00e0 da molti anni, ma in futuro \u00e8 destinata a svolgere un ruolo sempre pi\u00f9 importante nel marketing. Questa \u00e8 la conclusione di uno studio dell'Universit\u00e0 delle Forze Armate Federali di Monaco. <!--more--><\/h3>\n<div id=\"news-paragraphs-above-ad\">\n<p>Produkte virtuell ausprobieren werden oder sich \u00fcber spezielle Features und Inhalte unterhalten lassen: All das leistet AR.\u00a0&#8222;Augmented Reality ist immer dann besonders gut geeignet, wenn es um pers\u00f6nlich-emotionale Inhalte geht&#8220;, sagt Philipp Rauschnabel von der Professur f\u00fcr Digitales Marketing und Medieninnovation an der Universit\u00e4t der Bundeswehr M\u00fcnchen. Weihnachten ist so ein emotionales Thema.<\/p>\n<p>Nello studio natalizio di quest'anno, gli scienziati dell'Universit\u00e0 delle Forze Armate Federali di Monaco hanno fatto valutare a pi\u00f9 di 1.000 consumatori diversi casi d'uso di applicazioni AR natalizie. Il risultato: con il 54,3%, la met\u00e0 degli intervistati poteva immaginare di utilizzare almeno una delle applicazioni - tra i pi\u00f9 giovani, questa cifra arrivava a tre su quattro. Lo studio prevede che questa cifra sia destinata ad aumentare significativamente nei prossimi anni.<\/p>\n<\/div>\n<h3 id=\"ar-wirkt-stressreduzierend\" class=\"header-h2\">L'AR ha un effetto antistress<\/h3>\n<p>Bisher wird das Potenzial noch selten genutzt. Es gibt nur wenige Unternehmen, die AR in ihre Weihnachtskommunikation einbauen. Wie Target beispielsweise: Die US-Handelskette bietet einen AR-Planer f\u00fcr k\u00fcnstliche Weihnachtsb\u00e4ume an. Aber auch f\u00fcr Menschen mit echtem Weihnachtsbaum kann eine solche App stressreduzierend wirken. So k\u00f6nnen Sorte, H\u00f6he und Breite des Baumes schon vorab zuhause am &#8222;Point-of-Bescherung&#8220; ausprobiert werden und somit unn\u00f6tiges S\u00e4gen und M\u00f6belverr\u00fccken vermieden werden.<\/p>\n<p>Gli organizzatori dello studio si aspettano una svolta al pi\u00f9 tardi con l'arrivo sul mercato dei data glasses di Apple. In definitiva, come conclude il team di ricerca di Monaco di Baviera, i marchi possono trarre notevoli benefici da esperienze AR stimolanti. I brand manager dovrebbero quindi iniziare a pensare fin da ora a come servire i loro gruppi target con la realt\u00e0 aumentata.<\/p>\n<p>Alcuni risultati interessanti dello studio:<\/p>\n<ol>\n<li>Quasi un quarto degli intervistati guarderebbe la storia di Natale in AR nel proprio salotto. Tra i giovani al di sotto dei 40 anni, la percentuale sale a uno su tre.<\/li>\n<li>Poco meno di uno su quattro vorrebbe un pianificatore di alberi di Natale AR che permetta di testare in anticipo diversi alberi di Natale virtualmente nel proprio salotto. Tuttavia, questo sembra essere particolarmente importante per i giovani: pi\u00f9 di una persona su tre sotto i 40 anni (34,6%) \u00e8 aperta a questa possibilit\u00e0, mentre meno di un consumatore su cinque di et\u00e0 superiore ai 40 anni lo \u00e8 (18,6%).<\/li>\n<li>Un'app AR per i selfie di Babbo Natale, con la quale \u00e8 possibile scattare selfie con se stessi e un Babbo Natale virtuale, verrebbe utilizzata dal 22,4%.<\/li>\n<li>Il 21,3% vorrebbe un'app AR X-Mas look che permetta di vestirsi virtualmente con un abito natalizio e inviarlo agli amici, ad esempio. Questa applicazione \u00e8 anche molto pi\u00f9 popolare tra i giovani sotto i 40 anni: il 31,8% di loro userebbe un'applicazione di questo tipo, rispetto ad appena il 16,5% degli anziani.<\/li>\n<li>Ben il 20,6% di tutti gli intervistati potrebbe immaginare di proiettare la Stella di Betlemme sul soffitto utilizzando la tecnologia AR.<\/li>\n<li>Un pianificatore di regali AR che suggerisce virtualmente le confezioni adatte ai regali esistenti incontrerebbe l'interesse del 19,9%.<\/li>\n<\/ol>\n<p>E cosa avete usato quest'anno?<\/p>\n<p>Vi auguriamo un buon Natale!<\/p>\n<p>Fonte: wuv<\/p>","protected":false},"excerpt":{"rendered":"La realt\u00e0 aumentata esiste da molti anni, ma \u00e8 destinata a svolgere un ruolo sempre pi\u00f9 importante nel marketing del futuro....","protected":false},"author":12,"featured_media":16021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-16020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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