{"id":16004,"date":"2019-12-29T11:25:23","date_gmt":"2019-12-29T11:25:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=16004"},"modified":"2019-12-27T12:10:44","modified_gmt":"2019-12-27T12:10:44","slug":"das-kraeuterschwein-wird-mit-einer-ar-app-beworben","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/","title":{"rendered":"Il maiale alle erbe viene promosso con un'app AR"},"content":{"rendered":"<h3 id=\"das-kraeuterschwein-soll-kunden-die-kein-schweinefleisch-moegen-das-fleisch-wieder-naeher-bringen-dabei-soll-auch-eine-augmented-reality-app-helfen\">Il maiale alle erbe \u00e8 destinato ad avvicinare alla carne i clienti che non amano la carne di maiale. Anche un'app di realt\u00e0 aumentata sar\u00e0 d'aiuto.<!--more--><\/h3>\n<p class=\"Kasten_Kasten Grundtext ohne Einzug\">La propaganda a favore della carne deve essere convincente al giorno d'oggi e la carne di maiale in particolare \u00e8 controversa per molte persone. Il consumo di carne suina in Svizzera \u00e8 in forte calo. Su 52 kg di consumo totale di carne pro capite, la carne di maiale copre quasi la met\u00e0. Nel 2018 i signori svizzeri hanno consumato 21,64 kg di carne suina pro capite. Il consumo totale di carne suina \u00e8 diminuito di 2,5 % rispetto all'anno precedente.<\/p>\n<p>Il marchio Kr\u00e4uterfleisch vuole andare controcorrente. Grazie al colore molto bianco del grasso, la carne alle erbe \u00e8 immediatamente riconoscibile. Inoltre, si nota una differenza notevole anche nel gusto. \"Il maiale alle erbe offre la possibilit\u00e0 di rendere nuovamente felici anche i clienti che in passato disdegnavano la carne di maiale\", afferma Peter Stadelmann.<\/p>\n<p class=\"Kasten_Kasten Grundtext mit Einzug\">Il maiale alle erbe si fa pubblicit\u00e0 con un'app innovativa che offre un'esperienza AR. L'esperienza sul cellulare ha lo scopo di raccontare in modo giocoso la produzione del prodotto premium. A <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=ch.primelite.kraeuterschwein&amp;hl=de_CH\">Google Play<\/a> o nel <a href=\"https:\/\/apps.apple.com\/ch\/app\/kr\u00e4uterschwein\/id1441427436\">Apple Store<\/a> l'applicazione pu\u00f2 essere scaricata.<\/p>\n<h3 id=\"ar-branding\">Marchio AR<\/h3>\n<p>Il concetto non \u00e8 del tutto nuovo. Cos\u00ec ha portato\u00a0<a href=\"https:\/\/suedwestfleisch.de\/\">EDEKA Carne del Sud-Ovest<\/a> ha gi\u00e0 fatto parlare i propri allevatori tramite un'app AR lo scorso anno.  Utilizzando il cosiddetto effetto \"Harry Potter\", vari allevatori di carne diventano visibili e parlano di s\u00e9 e dei loro principi direttamente sul supporto quando le confezioni vengono scansionate. La piattaforma di realt\u00e0 aumentata chiamata<a href=\"https:\/\/www.appear2media.de\/leistungsangebot\/ar-plattform\/\">\u00a0CoppiaPiattaforma<\/a>La nuova app AR, disponibile in tedesco e in inglese, consente alle aziende di creare autonomamente app di realt\u00e0 aumentata e di produrre contenuti AR senza particolari conoscenze tecniche. In questo modo si creano possibilit\u00e0 di comunicazione completamente nuove. I consumatori possono ricevere informazioni digitali aggiuntive sui prodotti a base di carne tramite poster, volantini, brochure e prodotti. Il rispettivo supporto viene riconosciuto e il contenuto precedentemente configurato tramite la piattaforma di realt\u00e0 aumentata viene riprodotto immediatamente.<\/p>\n<p>Ci\u00f2 ha perfettamente senso al giorno d'oggi, quando i consumatori sono critici. La possibilit\u00e0 di incrementare il consumo di carne di maiale tramite l'AR rimane dubbia. \u00c8 improbabile che le persone che non amano la carne di maiale scansionino una confezione e cambino idea in base al contenuto.<\/p>\n<p>Fonte: bauernzeitung \/appear2media.<\/p>","protected":false},"excerpt":{"rendered":"Il maiale alle erbe ha lo scopo di avvicinare la carne ai clienti che non amano la carne di maiale. Nel processo, una...","protected":false},"author":12,"featured_media":16005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2019\/12\/29\/das-kraeuterschwein-wird-mit-einer-ar-app-beworben\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Kr\u00e4uterschwein wird mit einer AR App beworben - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Das Kr\u00e4uterschwein soll Kunden die kein Schweinefleisch m\u00f6gen das Fleisch wieder n\u00e4her bringen. 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