{"id":15906,"date":"2019-12-08T08:45:02","date_gmt":"2019-12-08T08:45:02","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15906"},"modified":"2019-12-02T08:53:07","modified_gmt":"2019-12-02T08:53:07","slug":"koelner-zoo-virtuelle-elefanten-dank-augmented-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/","title":{"rendered":"Zoo di Colonia: elefanti virtuali grazie alla realt\u00e0 aumentata"},"content":{"rendered":"

Numerosi inserzionisti si sono finora affidati a Snapchat<\/span> ha sperimentato l'AR e ha messo a disposizione degli utenti lenti divertenti di ogni tipo. In questi giorni, una campagna dello zoo di Colonia sta attirando l'attenzione perch\u00e9 gli utenti di Snapchat possono sperimentare gli animali in via di estinzione come animazioni 3D sul proprio smartphone tramite Snapchat.<\/h3>\n

<\/p>\n

La piattaforma Snapchat si considera un leader dell'innovazione nel campo dell'AR. Grazie a strumenti come le Lens, consente ai suoi utenti di fondere l'ambiente reale con i mondi virtuali e di comunicare tra loro in modo divertente. Oltre il 70% degli attuali 210 milioni di utenti utilizza ogni giorno una Lens su Snapchat<\/span> secondo le informazioni ufficiali. Il CEO Evan Spiegel ha quindi recentemente sottolineato quanto sia importante l'accettazione della realt\u00e0 aumentata per la continua crescita economica dell'azienda.<\/div>\n

Ora una campagna con lo zoo di Colonia sta attirando molta attenzione. I visitatori hanno potuto sperimentare da vicino gli animali in via di estinzione: sono stati installati pannelli informativi sul prato di fronte all'ex casa degli elefanti, nel recinto delle tigri e nella sezione terrario dell'acquario. Quando i visitatori tenevano davanti a s\u00e9 il proprio cellulare con la Snap Lens, apparivano animazioni realistiche degli animali: dell'elefante asiatico, della tigre dell'Amur e dei coccodrilli delle Filippine. Gli utenti hanno potuto interagire con gli animali, discutere della loro situazione di pericolo e fare una donazione per la conservazione delle specie tramite un pulsante.<\/p>\n

\n

Interazione con lo zoo<\/h3>\n
AR\/tenschutz \u00e8 il nome della campagna lanciata dallo Zoo di Colonia per sensibilizzare l'opinione pubblica sull'estinzione delle specie animali. Allo stesso tempo, sottolinea l'importanza del ruolo degli zoo per la conservazione delle specie animali in pericolo. Dal 17 al 28 ottobre, i visitatori dello zoo hanno potuto testare l'applicazione AR in loco e da novembre tutti gli utenti di Snapchat hanno potuto sperimentare gli animali virtuali e interagire con loro, anche senza visitare lo zoo di Colonia.<\/div>\n
<\/div>\n<\/div>\n
Snapchat vuole utilizzare la campagna per sottolineare il suo impegno sociale ed ecologico. D'altra parte, la campagna \u00e8 anche un'ottima occasione per mostrare all'intero settore come la realt\u00e0 aumentata possa essere abilmente integrata nelle campagne utilizzando le Snap Lenses. Liane Siebenhaar, Strategia creativa Piombo<\/span> DACH bei Snap: „Wir verfolgen bei Snap das Ziel, mit Augmented Reality die Kamera und die Art und Weise, wie hundert Millionen Menschen die Welt jeden Tag erleben, neu zu definieren.“<\/div>\n
\"\"<\/div>\n
<\/div>\n
Fonte: internetworld<\/div>","protected":false},"excerpt":{"rendered":"Numerosi inserzionisti hanno sperimentato l'AR su Snapchat fino ad ora, fornendo agli utenti ogni tipo di lente divertente....","protected":false},"author":12,"featured_media":15909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-15906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nK\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Zahlreiche Werbungtreibende \u00adhaben bislang auf Snapchat mit AR experimentiert und den Usern allerhand lustige Lenses zur Verf\u00fcgung gestellt.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-08T08:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality\",\"datePublished\":\"2019-12-08T08:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/\"},\"wordCount\":388,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Elefant_w960_h798.jpg\",\"articleSection\":[\"Gesellschaft\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/\",\"name\":\"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Elefant_w960_h798.jpg\",\"datePublished\":\"2019-12-08T08:45:02+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Elefant_w960_h798.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/Elefant_w960_h798.jpg\",\"width\":960,\"height\":798},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/2019\\\/12\\\/08\\\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/it\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/it\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/","og_locale":"it_IT","og_type":"article","og_title":"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News","og_description":"Zahlreiche Werbungtreibende \u00adhaben bislang auf Snapchat mit AR experimentiert und den Usern allerhand lustige Lenses zur Verf\u00fcgung gestellt.…","og_url":"https:\/\/vr-room.ch\/it\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2019-12-08T08:45:02+00:00","og_image":[{"width":960,"height":798,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality","datePublished":"2019-12-08T08:45:02+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/"},"wordCount":388,"commentCount":0,"image":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg","articleSection":["Gesellschaft"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/","url":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/","name":"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg","datePublished":"2019-12-08T08:45:02+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/12\/Elefant_w960_h798.jpg","width":960,"height":798},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2019\/12\/08\/koelner-zoo-virtuelle-elefanten-dank-augmented-reality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"K\u00f6lner Zoo: Virtuelle Elefanten dank Augmented Reality"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Notizie sulla realt\u00e0 virtuale in Svizzera","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/15906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=15906"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/15906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/15909"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=15906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=15906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=15906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}