{"id":15225,"date":"2019-09-19T08:11:42","date_gmt":"2019-09-19T08:11:42","guid":{"rendered":"https:\/\/vr-room.ch\/?p=15225"},"modified":"2019-09-19T08:11:42","modified_gmt":"2019-09-19T08:11:42","slug":"coke-dose-ar-zum-leben-erweckt","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/","title":{"rendered":"La lattina di Coca Cola prende vita con l'AR"},"content":{"rendered":"<p>La Coca Cola Company ha ideato un'interessante campagna per il Messico incentrata su <a href=\"https:\/\/vr-room.ch\/it\/virtual-reality-glossar\/#A\">Realt\u00e0 aumentata<\/a> ha ideato. Quando si apre l'app Coca Cola sul proprio smartphone e si punta la fotocamera sulla lattina di Coca Cola, prende vita una delle 12 piccole storie totali, che \u00e8 certamente un modo piacevole per passare il tempo dopo essersi dissetati.<\/p>\n<p>Nel video si possono osservare le simpatiche animazioni incentrate sulla lattina di Coca Cola. In una breve storia, due tifosi di calcio rivali battono violentemente i tamburi delle loro squadre, prima di diventare amici e giocare insieme dopo che un pallone esce dalla lattina.  I mondi e i personaggi in 3D sono stati creati da un'agenzia specializzata in effetti visivi chiamata Timber.<\/p>\n<p>&#8222;Dieses Projekt war eine perfekte Implementierung f\u00fcr AR,&#8220; so Jonah Hall und Kevin Lau, Creative-Directors bei Timber. &#8222;Die harmonische Zusammenarbeit von Menschen war schon immer das Kernst\u00fcck der Idee. Coke war stets gut darin, seine Marke mit Gl\u00fcck und Harmonie zu verbinden. Daraus entstand das Konzept. Die Art von AR erlaubte es dem Zuschauer, diese Geschichten mit der praktischen Cola-Dose als Requisite in seine Umgebung zu bringen und somit die Kulisse f\u00fcr jedes dieser Szenarien zu bilden.&#8220;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-15225-1\" width=\"640\" height=\"360\" loop preload=\"metadata\" controls=\"controls\"><source type=\"video\/youtube\" src=\"https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio&#038;_=1\" \/><a href=\"https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio\">https:\/\/www.youtube.com\/watch?v=6Ht2Vvr4nio<\/a><\/video><\/div>\n<p>Fonte: <a href=\"https:\/\/vrscout.com\/news\/coca-cola-soda-cans-trigger-ar-stories\/\">VR Scout<\/a><\/p>","protected":false},"excerpt":{"rendered":"La Coca Cola Company ha ideato un'interessante campagna di realt\u00e0 aumentata per il Messico. Quando...","protected":false},"author":11,"featured_media":15226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-15225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke-Dose mit AR zum Leben erweckt - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Coca Cola Company hat sich f\u00fcr Mexiko eine interessante Aktion rund um Augmented Reality ausgedacht. Wenn man&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/it\/2019\/09\/19\/coke-dose-ar-zum-leben-erweckt\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T08:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2019\/09\/Coke-AR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1223\" \/>\n\t<meta property=\"og:image:height\" content=\"711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\"},\"author\":{\"name\":\"Michael\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/4022b4e1fba06681ac263b25c0f1e3d2\"},\"headline\":\"Coke-Dose mit AR zum Leben erweckt\",\"datePublished\":\"2019-09-19T08:11:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\"},\"wordCount\":215,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Coke-AR.jpg\",\"articleSection\":[\"Entertainment\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2019\\\/09\\\/19\\\/coke-dose-ar-zum-leben-erweckt\\\/\",\"name\":\"Coke-Dose mit AR zum Leben erweckt - 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