{"id":14668,"date":"2019-08-09T10:17:56","date_gmt":"2019-08-09T10:17:56","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14668"},"modified":"2019-08-06T16:24:03","modified_gmt":"2019-08-06T16:24:03","slug":"jaduda-realisiert-ar-kampagne-fuer-luminox","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/08\/09\/jaduda-realisiert-ar-kampagne-fuer-luminox\/","title":{"rendered":"Jaduda realizza una campagna AR per Luminox"},"content":{"rendered":"

L'esperto di telefonia mobile Jaduda, che fa parte del Gruppo Goldbach, ha realizzato la prima campagna di realt\u00e0 aumentata del produttore di orologi Luminox su dispositivi mobili. <\/h3>\n

\"\u00c8 stata la nostra prima incursione nel campo della realt\u00e0 aumentata e ne siamo entusiasti\", ha dichiarato Janina Mohr, Digital Marketing Specialist di Luminox. Con l'aiuto della nuova campagna AR, il gruppo target ha potuto provare virtualmente al polso gli orologi pubblicizzati utilizzando la fotocamera. Il risultato \u00e8 stato positivo: quasi il quattro per cento delle persone contattate ha provato virtualmente l'orologio. Circa il 2% \u00e8 stato reindirizzato alla homepage del produttore. L'attenzione si \u00e8 concentrata su un gruppo target maschile con un'affinit\u00e0 per lo sport e la vita all'aria aperta, che \u00e8 stato indirizzato attraverso media come Sport1, \"Outdoor Magazin\" e Mobile.de,<\/p>\n

Kamil Friebel, responsabile delle vendite di Jaduda, sulla collaborazione: \"Non \u00e8 certo una sorpresa che le campagne di realt\u00e0 aumentata aumenteranno con il progredire della tecnologia. Il compito ora \u00e8 quello di elaborare le funzionalit\u00e0 e le possibilit\u00e0, definire gli standard e implementarli\", afferma Kamil Friebel, responsabile delle vendite di Jaduda.<\/p>\n

La campagna \u00e8 durata sei settimane in Germania e in Svizzera e ha ottenuto un totale di oltre 3,6 milioni di impressioni. Sia la creazione che la realizzazione, compresa la creazione di modelli 3D, sono state realizzate dall'agenzia di D\u00fcsseldorf Bam! Agenzia interattiva di D\u00fcsseldorf.<\/p>\n

Fonte: Goldbach<\/p>","protected":false},"excerpt":{"rendered":"L'esperto di telefonia mobile Jaduda, che fa parte del Gruppo Goldbach, ha sviluppato la prima campagna di realt\u00e0 aumentata per il produttore di orologi Luminox...","protected":false},"author":12,"featured_media":14669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-14668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nJaduda realisiert AR-Kampagne f\u00fcr Luminox - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2019\/08\/09\/jaduda-realisiert-ar-kampagne-fuer-luminox\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaduda realisiert AR-Kampagne f\u00fcr Luminox - 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