{"id":14346,"date":"2019-07-01T06:11:58","date_gmt":"2019-07-01T06:11:58","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14346"},"modified":"2019-06-25T14:14:16","modified_gmt":"2019-06-25T14:14:16","slug":"google-setzt-auf-augmented-reality-werbung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/07\/01\/google-setzt-auf-augmented-reality-werbung\/","title":{"rendered":"Google punta sulla pubblicit\u00e0 in realt\u00e0 aumentata"},"content":{"rendered":"<h3 id=\"beauty-influencer-koennen-produkte-ihren-zuschauern-neu-mit-google-ar-noch-naeher-bringen\" class=\"a-paragraph a-paragraph--lead\" data-t-name=\"Paragraph\">Gli influencer di bellezza possono ora portare i prodotti ancora pi\u00f9 vicino ai loro spettatori con Google AR.<!--more--><\/h3>\n<p class=\"a-paragraph\" data-t-name=\"Paragraph\">Google offre ora una nuova forma di pubblicit\u00e0 su YouTube\u00a0<a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/immersive-branded-experiences-youtube-and-display-ads\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">su<\/a>. Gli influencer e i marchi possono aggiungere ai prodotti che presentano una funzione di realt\u00e0 aumentata chiamata AR Beauty Try-On. Mentre il prodotto viene mostrato nel video di YouTube, gli spettatori possono provarlo virtualmente su se stessi.<\/p>\n<p class=\"a-paragraph\" data-t-name=\"Paragraph\">Questo si presta, ad esempio, agli onnipresenti tutorial di make-up su YouTube, che possono essere visualizzati su uno schermo diviso. Un influencer mostra un nuovo rossetto, ad esempio, e gli spettatori possono vedere direttamente come starebbe sulle loro labbra grazie alla realt\u00e0 aumentata.<\/p>\n<h4 id=\"kosmetikhersteller-sind-schon-dran\" class=\"content-title\">I produttori di cosmetici ci stanno gi\u00e0 lavorando<\/h4>\n<p class=\"a-paragraph\" data-t-name=\"Paragraph\">La funzione sar\u00e0 offerta per la prima volta sulla piattaforma FameBit di YouTube, che pu\u00f2 essere utilizzata da aziende e influencer per organizzare campagne pubblicitarie. La prima azienda a utilizzare l'AR Beauty Try-On \u00e8 il produttore di cosmetici MAC.<\/p>\n<p class=\"a-paragraph\" data-t-name=\"Paragraph\">Tuttavia, il concetto di AR non \u00e8 del tutto nuovo. Alcuni produttori di cosmetici, tra cui Sephora e L'Or\u00e9al, offrono gi\u00e0 funzionalit\u00e0 simili nelle loro app. Tuttavia, la tecnologia di Google \u00e8 aperta a tutti i produttori e influencer per qualsiasi tipo di prodotto.<\/p>\n<p data-t-name=\"Paragraph\">Fonte: Bluewin<\/p>","protected":false},"excerpt":{"rendered":"Gli influencer di bellezza possono ora portare i prodotti ancora pi\u00f9 vicino ai loro spettatori con Google AR.","protected":false},"author":12,"featured_media":14347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google setzt auf Augmented Reality-Werbung - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2019\/07\/01\/google-setzt-auf-augmented-reality-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google setzt auf Augmented Reality-Werbung - 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