{"id":14338,"date":"2019-06-29T13:53:35","date_gmt":"2019-06-29T13:53:35","guid":{"rendered":"https:\/\/vr-room.ch\/?p=14338"},"modified":"2019-06-25T13:58:30","modified_gmt":"2019-06-25T13:58:30","slug":"produktabbildung-in-3d-ar-als-kauferlebnis","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/","title":{"rendered":"Illustrazione di prodotti in 3D: l'AR come esperienza di acquisto"},"content":{"rendered":"<h3 id=\"kunden-des-moebelhaendlers-ikarus-de-koennen-stuehle-und-andere-moebel-mit-augmented-reality-in-ihr-eigenes-zuhause-beamen-das-schafft-eine-ganz-neue-einkaufserfahrung\">Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. Das schafft eine ganz neue Einkaufserfahrung.<!--more--><\/h3>\n<div class=\"fliesstext\">C'\u00e8 qualcosa di magico e divertente in tutto questo: Nel negozio online Ikarus.de, i mobili selezionati possono essere proiettati nella stanza nelle loro dimensioni originali utilizzando la fotocamera di un iPad o di un iPhone.<\/div>\n<div class=\"fliesstext\">Das Besondere an der technischen Umsetzung ist, dass die Shop-Besucher daf\u00fcr keine mobile App he\u00adrunterladen m\u00fcssen. Da die Augmented-Reality-Anwendung (AR) Browser-basiert ist, f\u00e4llt bei der Nutzung eine grosse H\u00fcrde weg. Die Shop-\u00adBesucher &#8222;zaubern&#8220; die M\u00f6bel dreidimensional mit Augmented Reality in ihre Umgebung. Bei anderen M\u00f6belh\u00e4ndlern wie Yourhome von Otto kann die Augmented-Reality-Funktion bislang nur in einer \u00admobilen App verwendet werden.<\/div>\n<div class=\"fliesstext\"><\/div>\n<div>Noch sind erst 23 Produkte auf Ikarus.de &#8222;AR-f\u00e4hig&#8220;. Das heisst, man muss danach suchen, wenn man sich den AR-Effekt bei einem Produkt ansehen will.<\/div>\n<div>\n<div class=\"fliesstext\">Es war eine bewusste Entscheidung, zun\u00e4chst nur mit einer begrenzten Zahl zu starten, sagt Nina Stockl\u00f6w, Senior Marketing Manager bei der E-Commerce-Agentur Phoenix Media. Der Dienstleister aus Stuttgart hat das AR-Erlebnis f\u00fcr seinen Kunden Ikarus.de entwickelt. &#8222;Wir haben uns bei der Umsetzung bewusst f\u00fcr den &#8222;Minimal Viable Product&#8220;-Ansatz entschieden&#8220;, erkl\u00e4rt Stockl\u00f6w. &#8222;Minimal \u00adViable Product&#8220; bedeutet, dass das Produkt mit den Mindestanforderungen und -Eigenschaften umgesetzt wurde. Es ging erst einmal darum zu sehen, wie die Nutzer die AR-Funktion annehmen.<\/div>\n<h4 id=\"basis-das-apple-ar-kit\" class=\"zwischenueberschrift\">Base: il kit AR Apple<\/h4>\n<div class=\"fliesstext\">Die Technologie f\u00fcr das AR-Erlebnis bei Ikarus.de bildet die AR-Plattform &#8222;Apple AR Kit&#8220;. Das entsprechende File-Format f\u00fcr Augmented Reality heisst &#8222;usdz&#8220;. \u00adApple hat es gemeinsam mit Pixar, einem Spezialisten f\u00fcr Computeranimation und Computer Generated Imaging, entwickelt. Developer k\u00f6nnen damit 3D-Modelle f\u00fcr Augmented Reality erschaffen.<\/div>\n<div><\/div>\n<div class=\"fliesstext\">Secondo il rivenditore, il numero di visite al negozio online di Ikarus tramite dispositivi iOS \u00e8 piuttosto elevato, motivo per cui ha avuto senso utilizzare l'AR Kit2 di Apple. (Tuttavia, questo comporta anche la restrizione che la funzione AR di Ikarus.de nelle pagine di dettaglio dei prodotti funziona solo con il browser Safari e con un dispositivo iOS su cui \u00e8 installata la versione iOS 12 o superiore.<\/div>\n<div>\n<div class=\"fliesstext\"><\/div>\n<div class=\"fliesstext\">Seit Mitte Februar 2019 sind die ersten AR-Modelle live im Shop. Das Feature \u00adwerde gerade bei hochpreisigen Produkten gerne angeklickt, gibt Wilberg Auskunft. Augmented Reality sei eine Hilfe w\u00e4hrend der Kaufentscheidung. K\u00fcnftig sollen weitere Modelle in 3D abrufbar sein. &#8222;Wir wollen so viele Produkte wie m\u00f6glich in AR umsetzen&#8220;, betont Wilberg.<\/div>\n<div><\/div>\n<div>Fonte: Onlinepc<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. Das&hellip;","protected":false},"author":12,"featured_media":14339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-14338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2019\/06\/29\/produktabbildung-in-3d-ar-als-kauferlebnis\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktabbildung in 3D: AR als Kauferlebnis - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Kunden des M\u00f6belh\u00e4ndlers Ikarus.de k\u00f6nnen St\u00fchle und andere M\u00f6bel mit Augmented Reality in ihr eigenes Zuhause &#8222;beamen&#8220;. 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