{"id":13634,"date":"2019-05-05T06:20:11","date_gmt":"2019-05-05T06:20:11","guid":{"rendered":"https:\/\/vr-room.ch\/?p=13634"},"modified":"2019-04-23T19:30:16","modified_gmt":"2019-04-23T19:30:16","slug":"wie-shutterstock-mit-augmented-reality-experimentiert","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/","title":{"rendered":"Come Shutterstock sta sperimentando la realt\u00e0 aumentata"},"content":{"rendered":"<h3 id=\"augmented-reality-ist-laengst-nicht-mehr-nur-eine-technologie-die-zu-unterhaltungs-oder-werbezwecken-virtuelle-elemente-in-realen-bildern-platziert-unternehmen-wie-ikea-und-bmw-haben-bereits-eindru\">La realt\u00e0 aumentata non \u00e8 pi\u00f9 solo una tecnologia che inserisce elementi virtuali in immagini reali per scopi di intrattenimento o pubblicitari. Aziende come <a href=\"https:\/\/vr-room.ch\/it\/?s=ikea\">Ikea<\/a> e <a href=\"https:\/\/vr-room.ch\/it\/?s=bmw\">BMW<\/a> hanno gi\u00e0 dimostrato in modo impressionante come l'AR possa essere utilizzata per progetti significativi. Ora Shutterstock si unisce a loro e lancia la sua prima funzione di realt\u00e0 aumentata.<!--more--><\/h3>\n<p>F\u00fcr die Shutterstock-Kunden-App (nur iOS) hat der Bilderdienst aus den USA ab sofort eine Funktion namens &#8222;View in Room&#8220; ins Leben gerufen. Damit k\u00f6nnen Kunden jedes der insgesamt 250 Millionen Bilder aus der\u00a0Shutterstock-Sammlung virtuell an der Wand in einem beliebigen Raum positionieren. Laut dem Unternehmen w\u00fcrden n\u00e4mlich immer mehr Kunden die Bilder nutzen, um damit ihre eigenen vier W\u00e4nde, Einzelhandelsfl\u00e4chen, das B\u00fcro oder ihr Restaurant zu versch\u00f6nern.<\/p>\n<p>Innerhalb der\u00a0Shutterstock-App\u00a0k\u00f6nnen Kunden auf die Schaltfl\u00e4che &#8222;View in Room&#8220; klicken. Die App wechselt dann in den Kameramodus. Wird die Kamera vor eine Wand gehalten, erkennt die App den Wandbereich und projiziert das Bild virtuell darauf. Nutzer k\u00f6nnen dann die Gr\u00f6sse und Position anpassen, um eine bessere Vorstellung davon zu bekommen, wie das Bild im Raum wirklich aussehen w\u00fcrde.<\/p>\n<p>Zum Einsatz kam bei der Entwicklung dieser Funktion das iOS ARKit, welches im Herbst 2017\u00a0mit dem iOS-11-Update ver\u00f6ffentlicht wurde. Es erlaubt App-Entwicklern eine bessere und tiefere Integration von Augmented-Reality-L\u00f6sungen in ihren Anwendungen. &#8222;Nach Jahren der Weiterentwicklung unserer internen Computer-Vision-Technologie zur Verbesserung der Suchfunktionen im Web und auf dem Handy, freuen wir uns, unser erstes Augmented Reality-Feature f\u00fcr unsere Kunden anzuk\u00fcndigen&#8220;, sagt Jon Oringer, Gr\u00fcnder und CEO von Shutterstock.<\/p>\n<div id=\"6315036\" class=\"Ad Ad-mediumFullBannerDetail\"><img decoding=\"async\" title=\"\" src=\"https:\/\/aka-cdn.adtech.de\/apps\/313\/Ad11060025St3Sz1Sq106567855V2Id1\/leer.gif\" alt=\"\" border=\"0\" \/>H\u00e4ndler wie Ikea nutzen die Technologie rund um Apples ARKit schon seit vielen Monaten, um ihren Kunden konkrete Einrichtungsberatung zu bieten und damit eine Kaufh\u00fcrde im E-Commerce auszur\u00e4umen. BMW launchte im vergangenen Jahr die\u00a0AR-App &#8222;Mercedes cAR&#8220;, mit der die User die A-Klasse nicht nur realit\u00e4tsgetreu in den eigenen vier W\u00e4nden erleben, sondern auch nach eigenen W\u00fcnschen konfigurieren k\u00f6nnen. Auch sie basiert auf Apples ARKit.<\/div>\n<div class=\"Ad Ad-mediumFullBannerDetail\"><\/div>\n<div class=\"Ad Ad-mediumFullBannerDetail\">Fonte: Horizon<\/div>","protected":false},"excerpt":{"rendered":"La realt\u00e0 aumentata ha smesso da tempo di essere solo una tecnologia che integra elementi virtuali in ambienti reali a scopo di intrattenimento o...","protected":false},"author":12,"featured_media":13640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-13634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie Shutterstock mit Augmented Reality experimentiert - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/it\/2019\/05\/05\/wie-shutterstock-mit-augmented-reality-experimentiert\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Shutterstock mit Augmented Reality experimentiert - 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