{"id":12898,"date":"2019-03-02T07:58:39","date_gmt":"2019-03-02T07:58:39","guid":{"rendered":"http:\/\/vr-room.ch\/?p=12898"},"modified":"2019-02-27T11:54:02","modified_gmt":"2019-02-27T11:54:02","slug":"blick-taeglich-ein-artikel-mit-ar-elementen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2019\/03\/02\/blick-taeglich-ein-artikel-mit-ar-elementen\/","title":{"rendered":"Vista: Ogni giorno un articolo con elementi AR"},"content":{"rendered":"<h3 id=\"seit-sonntag-veroeffentlicht-die-blick-gruppe-im-rahmen-der-per-anfang-jahr-lancierten-digitalstrategie-taeglich-mindestens-einen-artikel-mit-ar-elementen\">Da domenica il Gruppo Blick pubblica ogni giorno almeno un articolo con elementi AR, nell'ambito della strategia digitale lanciata all'inizio dell'anno.\u00a0<!--more--><\/h3>\n<p>La realt\u00e0 aumentata (AR) trasforma le immagini in video, i testi in articoli multimediali e le infografiche in formato 3D. \"Questa tecnologia, ancora poco utilizzata nel settore dei media, ci offre possibilit\u00e0 completamente nuove. Con l'AR possiamo proiettare un secondo livello sul mondo - un grande campo di sperimentazione per un'azienda di media\", afferma Peter W\u00e4lty, Managing Director Digital del Gruppo Blick, nel comunicato stampa.<\/p>\n<h3 id=\"keine-app-mehr-notwendig\">Non \u00e8 necessaria un'altra app<\/h3>\n<p>I giorni in cui era necessaria un'app aggiuntiva per gli elementi AR sono finiti. Nella versione attuale dell'app Blick News &amp; Sport, la funzione AR si trova direttamente nella barra di navigazione. \"Questo rende pi\u00f9 facile per i nostri lettori accedere ai nostri elementi interattivi\", afferma Christian Dorer, caporedattore del Gruppo Blick.<\/p>\n<p>Ringier \u00e8 uno dei pionieri quando si tratta di nuovi media AR e produzioni a 360\u00b0. Gi\u00e0 nel 2010, Blick.ch \u00e8 stata una delle prime case editrici a integrare le registrazioni a 360\u00b0 e i formati dei nuovi media nei suoi reportage, come si pu\u00f2 vedere sul sito web dell'agenzia. <a href=\"https:\/\/www.concept360.ch\/de\/ringier-360-journalismus\/\">Concetto360<\/a> pu\u00f2 leggere. Molti progetti non sono ancora stati accolti dalle masse perch\u00e9 erano semplicemente in anticipo sui tempi, ma ora la strada sembra essere lentamente spianata.<\/p>\n<h3 id=\"so-einfach-gehts\">\u00c8 cos\u00ec semplice<\/h3>\n<p>I lettori toccano il simbolo AR nella barra di navigazione, accedono alla fotocamera del cellulare e la tengono premuta sul contenuto contrassegnato dell'articolo. Il software analizza la pagina e carica gli elementi interattivi direttamente sul display. Il cellulare pu\u00f2 essere ruotato in diverse direzioni e l'elemento 3D visualizzato pu\u00f2 essere visto da diverse angolazioni e distanze.<\/p>\n<p>Oltre agli elementi AR nella sezione editoriale dell'attuale \"SonntagsBlick\", c'\u00e8 anche un supplemento AR per il marchio Ford. Il Ringier Brand Studio ha progettato e creato un supplemento ricco di esperienze interattive appositamente per l'azienda. \"Con questa nuova forma di pubblicit\u00e0, offriamo alle aziende interessanti opportunit\u00e0 di raccontare il loro messaggio con elementi AR al di l\u00e0 della classica pubblicit\u00e0\", afferma Fabian Z\u00fcrcher, responsabile del Ringier Brand Studio.<\/p>\n<p>Fonte: Personale<\/p>","protected":false},"excerpt":{"rendered":"Da domenica, nell'ambito della strategia digitale lanciata all'inizio dell'anno, il Gruppo Blick pubblica almeno un articolo al giorno con...","protected":false},"author":12,"featured_media":12899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-12898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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