{"id":11361,"date":"2018-09-27T06:01:33","date_gmt":"2018-09-27T06:01:33","guid":{"rendered":"http:\/\/vr-room.ch\/?p=11361"},"modified":"2018-09-25T11:55:56","modified_gmt":"2018-09-25T11:55:56","slug":"lufthansa-lockt-kunden-mit-virtuellen-reisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","title":{"rendered":"Lufthansa attira i clienti con i viaggi virtuali"},"content":{"rendered":"

Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten „Walk-in-Ads“ k\u00f6nnen Fl\u00fcge direkt gebucht werden.<\/h3>\n
\n

Werbung f\u00fcr Fernreisen ist immer sch\u00f6n anzusehen: Traumhafte Kulissen und aufregende Skylines. Mit Hilfe von\u00a0Augmented Reality\u00a0sorgt\u00a0Lufthansa\u00a0jetzt daf\u00fcr, dass man diese auch gleich betreten kann. „Walk-in-Ads“ nennt\u00a0Lufthansa\u00a0eine entsprechende VR-Aktion, in deren Rahmen Fl\u00fcge direkt gebucht werden k\u00f6nnen. Unmittelbar damit verbunden ist eine Preiskampagne, in der\u00a0Hong Kong und New York – zwei der Top-Reiseziele im Streckennetz der Lufthansa – im Zentrum stehen.<\/p>\n

Eseguire l'annuncio con l'app<\/h3>\n

L'agenzia Kolle Rebbe e lo specialista di realt\u00e0 virtuale Headraft hanno utilizzato l'infrastruttura di Shazam per la realizzazione. Ci\u00f2 consente di lanciare gli annunci walk-in sul display dello smartphone senza scaricare ulteriori app. Chiunque apra uno degli annunci deve poi scansionare il pavimento con il proprio smartphone. Sullo schermo della telecamera appare quindi un cancello, attraverso il quale l'utente pu\u00f2 camminare facendo qualche passo in avanti con lo smartphone in mano.<\/p>\n

Dall'app direttamente alla prenotazione<\/h3>\n

All'improvviso ci si ritrova su un balcone sopra i tetti di Hong Kong o sulla piattaforma panoramica dell'Empire State Building di New York, mentre i suoni della grande citt\u00e0 provengono dall'altoparlante. Il controllo avviene tramite i sensori di movimento dello smartphone. A seconda del punto in cui l'utente si muove, la vista delle metropoli cambia. Proprio come in un vero viaggio, c'\u00e8 sempre qualcosa di nuovo da scoprire. Se vi viene il pallino del viaggio, potete avviare il processo di prenotazione direttamente nell'annuncio.<\/p>\n<\/div>\n

„Augmented Reality darf kein reiner Selbstzweck sein. Wir wollten eine immersive Erfahrung schaffen, die einen Mehrwert f\u00fcr den User hat“, sagt\u00a0Benita Struve, Leiterin Marketingkommunikation bei der Lufthansa.<\/p>\n

Lufthansa sta investendo da tempo in progetti di realt\u00e0 virtuale e aumentata, come si pu\u00f2 vedere in con noi<\/a> ha potuto leggere l'anno scorso.<\/p>\n

Fonte: wuv \/ horizont<\/p>","protected":false},"excerpt":{"rendered":"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. 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