{"id":11361,"date":"2018-09-27T06:01:33","date_gmt":"2018-09-27T06:01:33","guid":{"rendered":"http:\/\/vr-room.ch\/?p=11361"},"modified":"2018-09-25T11:55:56","modified_gmt":"2018-09-25T11:55:56","slug":"lufthansa-lockt-kunden-mit-virtuellen-reisen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","title":{"rendered":"Lufthansa attira i clienti con i viaggi virtuali"},"content":{"rendered":"

Annunci walk-in: Lufthansa invia gli utenti di smartphone a New York e Hong Kong attraverso la realt\u00e0 virtuale. I voli possono essere prenotati direttamente con questi cosiddetti \"annunci walk-in\".<\/h3>\n
\n

Le pubblicit\u00e0 dei viaggi a lungo raggio sono sempre belle da vedere: Paesaggi da sogno e skyline emozionanti. Con l'aiuto della realt\u00e0 aumentata, Lufthansa sta ora facendo in modo che si possa effettivamente camminare al loro interno. Lufthansa chiama la corrispondente campagna VR \"Walk-in-Ads\", in cui i voli possono essere prenotati direttamente. A ci\u00f2 \u00e8 direttamente collegata una campagna di prezzi in cui Hong Kong e New York, due delle principali destinazioni della rete di rotte Lufthansa, sono protagoniste.<\/p>\n

Eseguire l'annuncio con l'app<\/h3>\n

L'agenzia Kolle Rebbe e lo specialista di realt\u00e0 virtuale Headraft hanno utilizzato l'infrastruttura di Shazam per la realizzazione. Ci\u00f2 consente di lanciare gli annunci walk-in sul display dello smartphone senza scaricare ulteriori app. Chiunque apra uno degli annunci deve poi scansionare il pavimento con il proprio smartphone. Sullo schermo della telecamera appare quindi un cancello, attraverso il quale l'utente pu\u00f2 camminare facendo qualche passo in avanti con lo smartphone in mano.<\/p>\n

Dall'app direttamente alla prenotazione<\/h3>\n

All'improvviso ci si ritrova su un balcone sopra i tetti di Hong Kong o sulla piattaforma panoramica dell'Empire State Building di New York, mentre i suoni della grande citt\u00e0 provengono dall'altoparlante. Il controllo avviene tramite i sensori di movimento dello smartphone. A seconda del punto in cui l'utente si muove, la vista delle metropoli cambia. Proprio come in un vero viaggio, c'\u00e8 sempre qualcosa di nuovo da scoprire. Se vi viene il pallino del viaggio, potete avviare il processo di prenotazione direttamente nell'annuncio.<\/p>\n<\/div>\n

\"La realt\u00e0 aumentata non deve essere fine a se stessa. Volevamo creare un'esperienza immersiva che avesse un valore aggiunto per l'utente\", afferma Benita Struve, responsabile delle comunicazioni di marketing di Lufthansa.<\/p>\n

Lufthansa sta investendo da tempo in progetti di realt\u00e0 virtuale e aumentata, come si pu\u00f2 vedere in con noi<\/a> ha potuto leggere l'anno scorso.<\/p>\n

Fonte: wuv \/ horizont<\/p>","protected":false},"excerpt":{"rendered":"Annunci walk-in: Lufthansa invia gli utenti di smartphone a New York e Hong Kong attraverso la realt\u00e0 virtuale. Con questi cosiddetti \"annunci walk-in\",...","protected":false},"author":12,"featured_media":11362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nLufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten “Walk-in-Ads” k\u00f6nnen…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T06:01:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-25T11:55:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"677\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\",\"url\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\",\"name\":\"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"datePublished\":\"2018-09-27T06:01:33+00:00\",\"dateModified\":\"2018-09-25T11:55:56+00:00\",\"author\":{\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg\",\"width\":1200,\"height\":677},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\/\/vr-room.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lufthansa lockt Kunden mit virtuellen Reisen\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/vr-room.ch\/en\/#website\",\"url\":\"http:\/\/vr-room.ch\/en\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/vr-room.ch\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\/\/vr-room.ch\/it\/author\/nathalie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","og_locale":"it_IT","og_type":"article","og_title":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","og_description":"Walk-in-Ads: Lufthansa schickt Smartphone-User per Virtual Reality nach New York und Hong Kong. Bei diesen sogenannten “Walk-in-Ads” k\u00f6nnen…","og_url":"https:\/\/vr-room.ch\/it\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2018-09-27T06:01:33+00:00","article_modified_time":"2018-09-25T11:55:56+00:00","og_image":[{"width":1200,"height":677,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Nathalie","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","url":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/","name":"Lufthansa lockt Kunden mit virtuellen Reisen - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","datePublished":"2018-09-27T06:01:33+00:00","dateModified":"2018-09-25T11:55:56+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2018\/09\/lufthansa_lockt_kunden_mit_virtuellen_reisen4_gross.jpg","width":1200,"height":677},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/2018\/09\/27\/lufthansa-lockt-kunden-mit-virtuellen-reisen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Lufthansa lockt Kunden mit virtuellen Reisen"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Schweizer Virtual Reality News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/image\/","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/it\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/11361"}],"collection":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/comments?post=11361"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/posts\/11361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media\/11362"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/media?parent=11361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/categories?post=11361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/it\/wp-json\/wp\/v2\/tags?post=11361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}