{"id":9656,"date":"2018-03-13T06:55:04","date_gmt":"2018-03-13T06:55:04","guid":{"rendered":"http:\/\/vr-room.ch\/?p=9656"},"modified":"2018-03-09T14:18:52","modified_gmt":"2018-03-09T14:18:52","slug":"lehrgang-arvr-manager","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2018\/03\/13\/lehrgang-arvr-manager\/","title":{"rendered":"Formation : AR\/VR-MANAGER"},"content":{"rendered":"

La nouvelle formation continue de \"Augmented\/Virtual Reality Marketing Manager \" offre une valeur ajout\u00e9e directe \u00e0 tous ceux qui exercent d\u00e9j\u00e0 une activit\u00e9 dans le domaine du marketing et qui souhaitent approfondir leurs connaissances dans l'utilisation de la RV\/AR dans le marketing. La HSB Akademie de Leipzig propose ce cours d'apprentissage \u00e0 distance d'un genre nouveau, combinant des phases d'auto-apprentissage et de pr\u00e9sence.<\/h3>\n

L'apprentissage et l'entra\u00eenement dans des environnements de r\u00e9alit\u00e9 virtuelle et augment\u00e9e ne sont plus depuis longtemps une musique d'avenir. Mais comment, o\u00f9 et quand apprendre \u00e0 utiliser la RA et la RV, et surtout \u00e0 en exploiter les potentiels dans le domaine professionnel ?<\/p>\n

Lorsqu'il s'agit de la cr\u00e9ation de contenu, de la programmation, de la visualisation, c'est-\u00e0-dire de th\u00e8mes plut\u00f4t techniques, il existe depuis longtemps d\u00e9j\u00e0 divers modules ou ateliers de formation, par exemple \u00e0 la Z\u00fcrcher Hochschule der K\u00fcnste, ETH, ou \u00e0 la Technische Hochschule Rapperswil. Des simulateurs y sont \u00e9galement d\u00e9velopp\u00e9s dans le cadre de nombreux projets et les modules existants sont ainsi judicieusement \u00e9tendus. Mais il n'y a pas encore eu de v\u00e9ritable formation dans un domaine tr\u00e8s important pour la RV et la RA, bien qu'il existe d\u00e9j\u00e0 de nombreux exemples d'application.<\/p>\n

On recherche des responsables marketing audacieux<\/h3>\n

„Augmented und Virtual Reality sind eine v\u00f6llig neue Form, Kunden und Gesch\u00e4ftspartnern aller Branchen ein virtuelles Erleben und Verstehen von Produkten und Dienstleistungen zu erm\u00f6glichen. Doch noch fehlt es an mutigen Marketing-Managern und Content-Produzenten, die die Technik mit Leben und Mehrwert f\u00fcr den User f\u00fcllen,“ heisst es auf der Webseite der Acad\u00e9mie HSB<\/a>. Cette \u00e9cole est probablement la premi\u00e8re dans l'espace germanophone \u00e0 proposer une formation compl\u00e8te dans le domaine du marketing AR et VR.<\/p>\n

La formation doit \u00eatre tr\u00e8s proche de la pratique et comprend divers modules. Il s'agit notamment d'une introduction aux aspects techniques du mat\u00e9riel et des logiciels, mais aussi de th\u00e8mes classiques du domaine du marketing li\u00e9s \u00e0 l'AR\/VR ainsi que d'aspects juridiques. Le cours s'adresse donc aux responsables de la publicit\u00e9 et du marketing ainsi qu'aux ind\u00e9pendants qui souhaitent obtenir un large aper\u00e7u du th\u00e8me VR\/AR ainsi que des possibilit\u00e9s d'utilisation dans le marketing et de leur mode d'action. Si l'engouement se d\u00e9veloppe et se maintient, un tel certificat sera certainement un atout lors de la recherche d'un emploi.<\/p>\n

Source : Acad\u00e9mie HSB<\/p>","protected":false},"excerpt":{"rendered":"La nouvelle formation continue de \"Augmented\/Virtual Reality Marketing Manager \" offre une valeur ajout\u00e9e directe \u00e0 tous ceux qui...","protected":false},"author":12,"featured_media":9657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-9656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nLehrgang: AR\/VR-MANAGER - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2018\/03\/13\/lehrgang-arvr-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lehrgang: AR\/VR-MANAGER - 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