{"id":8760,"date":"2017-12-05T12:50:55","date_gmt":"2017-12-05T12:50:55","guid":{"rendered":"http:\/\/vr-room.ch\/?p=8760"},"modified":"2017-12-05T12:50:55","modified_gmt":"2017-12-05T12:50:55","slug":"creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/12\/05\/creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise\/","title":{"rendered":"Creative Z\u00fcrich Wednesday : AR et VR - o\u00f9 va-t-on ?"},"content":{"rendered":"

L'\u00e9v\u00e9nement \"Creative Z\u00fcrich Wednesday\", organis\u00e9 par le service de promotion \u00e9conomique de la ville de Zurich, s'est d\u00e9roul\u00e9 \u00e0 l'Impact Hub, Zurich Viaduktb\u00f6gen.<\/h3>\n

<\/p>\n

La r\u00e9alit\u00e9 augment\u00e9e (AR) et la r\u00e9alit\u00e9 virtuelle (VR) sont des sujets r\u00e9currents dans les m\u00e9dias. De nombreuses manifestations sont organis\u00e9es \u00e0 ce sujet. Mais qu'est-ce qui est r\u00e9ellement r\u00e9alisable ? O\u00f9 se situent les limites entre fiction et r\u00e9alit\u00e9 ? C'est \u00e0 ces questions et \u00e0 d'autres que s'est int\u00e9ress\u00e9 le Creative Zurich Wednesday<\/a> le soir du 29 novembre 2017.<\/p>\n

Noemi Chow, \u00e9tudiante en master \u00e0 la ZHdK, a montr\u00e9 \u00e0 l'aide d'exemples comment la RA et la RV rendent le monde tangible gr\u00e2ce \u00e0 l'interaction dans un environnement simul\u00e9. Melissa Derrer, Lead Designer de l'agence Ateo, a demand\u00e9 : \"Que se passe-t-il lorsque nous mettons les lunettes ? Selon elle, on devient une partie de l'immersion dans le monde et on peut m\u00eame interagir avec des pingouins. Mais il s'agit \u00e9galement d'une technologie s\u00e9rieuse qui trouve des applications dans le domaine m\u00e9dical, en r\u00e9duisant par exemple de moiti\u00e9 la perception de la douleur chez les grands br\u00fbl\u00e9s.<\/p>\n

Les Suisses doivent utiliser le Brain Asset et devenir des pionniers<\/h3>\n

Dalith Steiger de SwissCognitive a propos\u00e9 une pr\u00e9sentation analogue sous la forme d'un expos\u00e9 d'une grande profondeur philosophique. \"Les technologies intelligentes ne sont pas seulement une menace, mais aussi une grande opportunit\u00e9\". Selon elle, il s'agit pour les Suisses d'exploiter l'actif c\u00e9r\u00e9bral. \"Et nous devons placer nos entreprises en position de pionni\u00e8res\".<\/p>\n

Fritz Gottschalk, ancien ma\u00eetre du design graphique, repr\u00e9sentant \"de la tr\u00e8s vieille \u00e9cole\", demande : \"Quel genre de personnes sont-elles pour faire une telle technique ? Ce n'est pas son monde et il ne souhaite pas s'exprimer \u00e0 ce sujet. Il a plut\u00f4t parl\u00e9 de la qualit\u00e9 cr\u00e9ative qui doit \u00eatre pr\u00e9serv\u00e9e m\u00eame dans ces nouvelles techniques. Il a invit\u00e9 les personnes pr\u00e9sentes, en majorit\u00e9 des jeunes, \u00e0 absolument regarder au-del\u00e0 de leur horizon et \u00e0 acqu\u00e9rir de l'exp\u00e9rience \u00e0 l'\u00e9tranger.<\/p>\n

source : Werbewoche<\/p>","protected":false},"excerpt":{"rendered":"L'\u00e9v\u00e9nement \"Creative Z\u00fcrich Wednesday\", organis\u00e9 par le service de promotion \u00e9conomique de la ville de Zurich, s'est d\u00e9roul\u00e9 \u00e0 l'Impact Hub, Zurich Viaduktb\u00f6gen.","protected":false},"author":12,"featured_media":8761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-8760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nCreative Z\u00fcrich Wednesday: AR und VR \u2013 wohin geht die Reise? - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2017\/12\/05\/creative-zuerich-wednesday-ar-und-vr-wohin-geht-die-reise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Z\u00fcrich Wednesday: AR und VR \u2013 wohin geht die Reise? 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