{"id":7981,"date":"2017-10-26T06:59:18","date_gmt":"2017-10-26T06:59:18","guid":{"rendered":"http:\/\/vr-room.ch\/?p=7981"},"modified":"2017-10-18T19:09:39","modified_gmt":"2017-10-18T19:09:39","slug":"nie-wieder-tortendiagramme-daten-mit-virtual-reality-visualisieren","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/10\/26\/nie-wieder-tortendiagramme-daten-mit-virtual-reality-visualisieren\/","title":{"rendered":"Plus jamais de camemberts : Visualiser les donn\u00e9es avec la r\u00e9alit\u00e9 virtuelle"},"content":{"rendered":"

SAP Hybris Labs a montr\u00e9 \u00e0 Barcelone comment les donn\u00e9es des visiteurs peuvent \u00eatre visualis\u00e9es dans une galaxie de r\u00e9alit\u00e9 virtuelle - en temps r\u00e9el. L'objectif est de pr\u00e9senter les donn\u00e9es de mani\u00e8re plus compr\u00e9hensible et de les rendre exploitables.<\/h3>\n

Les diagrammes \u00e0 barres sont plut\u00f4t de la vieille \u00e9cole. Et pourtant, ils sont l'outil standard lorsqu'il s'agit de pr\u00e9parer des donn\u00e9es pour le marketing. SAP Hybris Labs a montr\u00e9 une autre possibilit\u00e9 lors de son Global Summit annuel. Dans un Rapport d'exp\u00e9rience<\/a> un journaliste raconte ce qu'il a v\u00e9cu. Nous r\u00e9sumons :<\/p>\n

Le testeur a pu exp\u00e9rimenter ce qu'est une analyse en temps r\u00e9el via la r\u00e9alit\u00e9 virtuelle. \u00c9quip\u00e9 d'un casque VR, il devait voir comment la masse des visiteurs du congr\u00e8s SAP se comportait via VR, mais il pouvait \u00e9galement voir sa propre trace de donn\u00e9es qu'il avait laiss\u00e9e lors du congr\u00e8s.<\/p>\n

Profil personnel plus donn\u00e9es localis\u00e9es<\/h3>\n

La base de l'exp\u00e9rience VR \u00e9tait son profil personnel, qui a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 partir des donn\u00e9es d'inscription et de l'agenda des ateliers qu'il s'est constitu\u00e9 apr\u00e8s son inscription. Lors du congr\u00e8s lui-m\u00eame, les donn\u00e9es de son profil ont \u00e9t\u00e9 enrichies par ses donn\u00e9es en direct : des cam\u00e9ras ont notamment permis de suivre les stands d'information et les conf\u00e9rences-th\u00e9\u00e2tres auxquels il s'est rendu, afin de mieux comprendre ses int\u00e9r\u00eats.<\/p>\n

Outre les donn\u00e9es de mouvement et de position, la d\u00e9monstration de r\u00e9alit\u00e9 virtuelle a \u00e9galement mis en jeu ses r\u00e9actions \u00e0 la commande vocale de l'application Galaxy, pour obtenir finalement une image \u00e0 360 degr\u00e9s de lui en tant que visiteur du congr\u00e8s. En effet, \u00e0 la fin de la d\u00e9monstration, l'assistant vocal virtuel lui a demand\u00e9 quelles donn\u00e9es l'int\u00e9ressaient particuli\u00e8rement. Les r\u00e9ponses seront analys\u00e9es par machine learning et aideront \u00e0 d\u00e9velopper le syst\u00e8me.<\/p>\n

La r\u00e9alit\u00e9 virtuelle cr\u00e9e un nouvel acc\u00e8s aux donn\u00e9es de masse<\/h3>\n

L'objectif, selon Anja Wilbert, UX-Designer chez SAP Hybris Labs, est le suivant : En rendant les donn\u00e9es tangibles gr\u00e2ce \u00e0 une repr\u00e9sentation tridimensionnelle sous forme d'amas de galaxies, les entreprises devraient avoir un autre acc\u00e8s \u00e0 leurs donn\u00e9es de masse et ainsi mieux les comprendre.<\/p>\n

Elle et l'\u00e9quipe Labs souhaitent ainsi lancer une discussion sur la mesure dans laquelle de telles virtualisations facilitent le travail des managers et des sp\u00e9cialistes du marketing. Elle l'imagine bien pour le commerce \u00e9lectronique en particulier : Un commer\u00e7ant en ligne voit via la RV o\u00f9 ses clients se trouvent actuellement : sur Twitter, sur Facebook, dans la boutique en ligne ou dans le magasin du coin. Sur la base de ces donn\u00e9es, il peut lancer ou v\u00e9rifier une campagne.<\/p>\n

Si la campagne ne se d\u00e9roule pas comme pr\u00e9vu, le commer\u00e7ant en ligne peut imm\u00e9diatement prendre des contre-mesures. Il est averti par une lumi\u00e8re rouge ou des Hupsigale si le parcours client pr\u00e9vu est interrompu \u00e0 un moment quelconque.<\/p>\n

Le testeur estime que la RV peut \u00eatre utile pour ce cas d'utilisation, mais qu'elle n'est peut-\u00eatre pas la forme optimale pour des \u00e9valuations de donn\u00e9es complexes, par exemple en ce qui concerne la planification budg\u00e9taire ou les \u00e9valuations des canaux.<\/p>\n

Tout cela semble vraiment encore tr\u00e8s abstrait.<\/p>\n

Source : t3n.de \/SAP Hybrid<\/p>","protected":false},"excerpt":{"rendered":"SAP Hybris Labs a montr\u00e9 \u00e0 Barcelone comment les donn\u00e9es des visiteurs peuvent \u00eatre visualis\u00e9es dans une galaxie de r\u00e9alit\u00e9 virtuelle - en temps r\u00e9el....","protected":false},"author":12,"featured_media":7984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"yoast_head":"\nNie wieder Tortendiagramme: Daten mit Virtual Reality visualisieren - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/10\/26\/nie-wieder-tortendiagramme-daten-mit-virtual-reality-visualisieren\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nie wieder Tortendiagramme: Daten mit Virtual Reality visualisieren - 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