{"id":7828,"date":"2017-10-15T07:26:26","date_gmt":"2017-10-15T07:26:26","guid":{"rendered":"http:\/\/vr-room.ch\/?p=7828"},"modified":"2018-01-19T12:08:17","modified_gmt":"2018-01-19T12:08:17","slug":"erstes-ar-bombing-aktivist-beschmiert-augmented-reality-kunstwerk","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/10\/15\/erstes-ar-bombing-aktivist-beschmiert-augmented-reality-kunstwerk\/","title":{"rendered":"Premier \"AR-Bombing\" - Un activiste barbouille une \u0153uvre d'art en r\u00e9alit\u00e9 augment\u00e9e"},"content":{"rendered":"

La start-up am\u00e9ricaine Snap place des \u0153uvres d'art AR dans de grandes villes comme New York, Paris et Londres. Un artiste new-yorkais proteste contre l'utilisation commerciale de l'espace num\u00e9rique et d\u00e9figure l'une des \u0153uvres d'art avec des graffitis num\u00e9riques.<\/h3>\n

<\/p>\n

Les utilisateurs de Snapchat qui se prom\u00e8nent dans Central Park \u00e0 New York peuvent depuis peu y rencontrer un chien g\u00e9ant nou\u00e9 avec des ballons dor\u00e9s. La sculpture de l'artiste am\u00e9ricain Jeff Koons existe sous forme purement num\u00e9rique et n'appara\u00eet que sur l'\u00e9cran d'un smartphone.<\/p>\n

Le placement de l'\u0153uvre d'art AR a \u00e9t\u00e9 confi\u00e9 \u00e0 la start-up am\u00e9ricaine Snap, qui a lanc\u00e9 il y a quelques jours une plateforme qui ancre l'art num\u00e9rique dans des lieux r\u00e9els. Les personnes qui souhaitent d\u00e9couvrir l'\u0153uvre d'art doivent se rendre physiquement sur place et la rendre visible \u00e0 l'aide de leur smartphone. D'autres expositions num\u00e9riques devraient \u00eatre lanc\u00e9es \u00e0 New York, Chicago, Washington D.C., Los Angeles, Las Vegas, Toronto, Sydney, Londres, Paris et Rio de Janeiro.<\/p>\n

Graffiti de protestation<\/h3>\n

Hier, l'artiste, designer et activiste new-yorkais a protest\u00e9 Sebastian Errazuriz<\/a> dans une action symbolique contre le placement de l'\u0153uvre d'art dans l'espace public virtuel. Reprenant le jargon des graffitis, l'artiste parle du premier \"AR bombing\" de l'histoire, faisant r\u00e9f\u00e9rence \u00e0 la pose rapide et ill\u00e9gale d'un graffiti.<\/p>\n

Comme Errazuriz ne pouvait pas manipuler directement l'\u0153uvre d'art AR de Snap, il a t\u00e9l\u00e9charg\u00e9 un mod\u00e8le tridimensionnel du chien dans un programme 3D, y a ajout\u00e9 des graffitis et a ancr\u00e9 le r\u00e9sultat exactement au m\u00eame endroit que l'\u0153uvre d'art Snap \u00e0 l'aide de sa propre application AR.<\/p>\n

Un espace num\u00e9rique contest\u00e9<\/h3>\n

Quel est le but de l'artiste ? Sur Instagram<\/a> Errazuriz \u00e9crit que les fronti\u00e8res entre le monde r\u00e9el et le monde virtuel s'effaceront progressivement \u00e0 l'avenir et que la r\u00e9alit\u00e9 augment\u00e9e pourrait conduire \u00e0 ce que les espaces publics soient inond\u00e9s de marques et de publicit\u00e9s visant \u00e0 la manipulation et au contr\u00f4le.<\/p>\n

\"Si Snapchat et Jeff Koons sont les premiers \u00e0 lancer une \u0153uvre d'art AR commerciale localis\u00e9e par GPS, nous sommes les premiers \u00e0 l'endommager pour remettre en question sa l\u00e9gitimit\u00e9\", \u00e9crit encore Errazuriz.<\/p>\n

R\u00e8gles et lois pour le monde num\u00e9rique<\/h3>\n

Avec l'av\u00e8nement des lunettes AR techniquement avanc\u00e9es, la sph\u00e8re num\u00e9rique devrait se superposer encore plus au monde physique et devenir une composante encore plus importante de la r\u00e9alit\u00e9 sociale qu'elle ne l'est aujourd'hui. Il est facile d'imaginer que dans un tel avenir, il y aura un canal AR partag\u00e9 par la communaut\u00e9, qui sera probablement aussi disput\u00e9 par les entreprises que l'espace physique. Il est probable qu'\u00e0 un moment donn\u00e9, nous aurons besoin de r\u00e8gles et de lois sur la mani\u00e8re de les g\u00e9rer.<\/p>\n

\"Tout cela ressemble \u00e0 une blague, mais je pense que nous devons commencer \u00e0 nous poser ce genre de questions et \u00e0 r\u00e9fl\u00e9chir \u00e0 la part de l'espace public virtuel que nous voulons mettre \u00e0 la disposition des entreprises\", \u00e9crit Errazuriz.<\/p>\n

Source : Vrodo<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"La start-up am\u00e9ricaine Snap place des \u0153uvres d'art AR dans de grandes villes comme New York, Paris et Londres. 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