{"id":7635,"date":"2017-10-02T06:22:26","date_gmt":"2017-10-02T06:22:26","guid":{"rendered":"http:\/\/vr-room.ch\/?p=7635"},"modified":"2017-10-03T06:49:47","modified_gmt":"2017-10-03T06:49:47","slug":"bmw-schickt-fans-auf-den-mars","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/10\/02\/bmw-schickt-fans-auf-den-mars\/","title":{"rendered":"BMW envoie des fans sur Mars"},"content":{"rendered":"<h3 id=\"es-ist-nicht-der-tv-spot-der-die-weltweite-kampagne-fuer-den-bmw-x3-so-besonders-macht-sondern-eine-virtual-reality-rundum-testfahrt-auf-dem-mars-und-der-facebook-modell-konfigurator\">Ce n'est pas le spot t\u00e9l\u00e9vis\u00e9 qui rend la campagne mondiale pour la BMW X3 si particuli\u00e8re. C'est plut\u00f4t un tour d'essai en r\u00e9alit\u00e9 virtuelle sur Mars. Et le configurateur de mod\u00e8le Facebook.<\/h3>\n<p><!--more--><\/p>\n<p>Vor wenigen Tagen noch in Frankfurt auf der IAA, jetzt auf dem Mars: Der kompakte SUV namens BMW X3 kommt im November auf den Markt und erh\u00e4lt als Anschub daf\u00fcr eine weltweite Kampagne mit dem Namen &#8222;On a mission&#8220;. Das Besondere daran ist wohl in erster Linie nicht der TV-Spot mit Extremsportlern, sondern die 360-Grad-Virtual-Reality-Testfahrt auf dem Mars.<\/p>\n<h3 id=\"unterhaltsamer-wow-effekt-auf-dem-mars\">Un effet \"wow\" divertissant sur Mars<\/h3>\n<p>Den Virtual-Reality-Film kann man sich auf allen g\u00e4ngigen Smartphones \u00fcber Youtube oder mittels einer VR-Brille anschauen. Das St\u00fcck wird nat\u00fcrlich in die Onlinekan\u00e4le der Marke BMW integriert. Aber auch \u00fcber H\u00e4ndler und Niederlassungen, Markenveranstaltungen und \u00fcber Mailings mit Google Cardboard wird die Mars-Mission sehr weit verbreitet und gut genutzt. Uwe Dreher, Leiter Markenkommunikation BMW, BMWi und BMW M, spricht von einem &#8222;unterhaltsamen Wow-Effekt&#8220;. W\u00e4hrend der Lead f\u00fcr die Kampagne bei der US-Agentur Kirshenbaum liegt, entwickelte die M\u00fcnchner Serviceplan<strong>&#8211;<\/strong>Groupe la mission sur Mars pour BMW.<\/p>\n<p><iframe loading=\"lazy\" title=\"LA BMW X3. En mission \u00e0 360\u00b0 sur Mars. Un test de conduite virtuel.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/WFkhq40z348?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"neu-konfigurator-ueber-facebook-canvas-ad\">Nouveau : configurateur via Facebook Canvas Ad<\/h3>\n<p>Sur la base de la forme publicitaire sp\u00e9ciale pleine surface Facebook Canvas Ad, BMW propose en principe une brochure interactive du mod\u00e8le avec de nombreux d\u00e9tails et fonctions. De mani\u00e8re ludique, les utilisateurs peuvent composer eux-m\u00eames le v\u00e9hicule de leur choix en fonction de la couleur, de la ligne de design, des jantes et de l'am\u00e9nagement int\u00e9rieur.<\/p>\n<p>source : WUV<\/p>","protected":false},"excerpt":{"rendered":"Ce n'est pas le spot t\u00e9l\u00e9vis\u00e9 qui rend la campagne mondiale pour la BMW X3 si particuli\u00e8re. C'est plut\u00f4t une...","protected":false},"author":12,"featured_media":7778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-7635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW schickt Fans auf den Mars - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/10\/02\/bmw-schickt-fans-auf-den-mars\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW schickt Fans auf den Mars - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Es ist nicht der TV-Spot, der die weltweite Kampagne f\u00fcr den BMW X3 so besonders macht. 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