360\u00b0 de cr\u00e9dibilit\u00e9 \u00e0 l'Eiger<\/strong><\/h3>\n\"Ce film VR \u00e0 360\u00b0 est le m\u00e9dia id\u00e9al pour nous. Nous atteignons une cr\u00e9dibilit\u00e9 absolue en accompagnant nos athl\u00e8tes et en montrant notre nouvelle gamme de produits en action. Qu'est-ce qui pourrait \u00eatre plus authentique que de se sentir soi-m\u00eame au sommet de l'Eiger ?\", d\u00e9clare Christian Gisi, Head of Marketing Communications chez Mammut.<\/p>\n
https:\/\/www.youtube.com\/watch?v=HFr4F9qcoro&feature=youtu.be&utm_source=%23PR+Versand+Medienmitteilungen&utm_campaign=52a89bba75-EIGER_EXTREME_VR_CAMPAIGN&utm_medium=email&utm_term=0_baad0ebb55-52a89bba75-119886409<\/p>\n
Utilisation de la VR \u00e0 360\u00b0 lors du sell-in, d'\u00e9v\u00e9nements de concessionnaires et du lancement de produits<\/strong><\/p>\nEn octobre 2016, la nouvelle collection a \u00e9t\u00e9 pr\u00e9sent\u00e9e pour la premi\u00e8re fois \u00e0 Grindelwald. Un public international tri\u00e9 sur le volet a vu simultan\u00e9ment la nouvelle collection en action sur des lunettes VR. Au cours des mois suivants, plusieurs \u00e9v\u00e9nements de revendeurs ont suivi en Suisse, en Autriche et en Allemagne. M\u00eame apr\u00e8s le lancement officiel de la ligne de produits, des lunettes VR sont d\u00e9sormais disponibles dans certains points de vente.<\/p>\n
![\"\"](\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-09-300x200.jpg\")
\nMammut renoue ainsi avec le grand succ\u00e8s de sa campagne marketing #project360 et sa collaboration de plusieurs ann\u00e9es avec l'agence de r\u00e9alit\u00e9 virtuelle 360\u00b0. CONCEPT360<\/a> a \u00e9t\u00e9 lanc\u00e9. Le concept a \u00e9t\u00e9 \u00e9labor\u00e9 en collaboration avec l'agence munichoise Heye Grid et CONCEPT360. L'exp\u00e9rience \u00e0 360\u00b0 a \u00e9t\u00e9 r\u00e9alis\u00e9e et produite sous la direction de Matthias Taugwalder.
\nEn 2014, Taugwalder, Mammut et Heye Grid ont initi\u00e9 le #project360 avec la premi\u00e8re ascension \u00e0 360\u00b0 de deux voies alpines spectaculaires - la face nord de l'Eiger et l'ar\u00eate du H\u00f6rnli au Cervin. Le point culminant du projet a \u00e9t\u00e9 la r\u00e9alisation, en mai 2016, de la premi\u00e8re documentation compl\u00e8te \u00e0 360\u00b0 au monde de la c\u00e9l\u00e8bre voie sud jusqu'au sommet du mont Everest.<\/p>\nSource : communiqu\u00e9 de presse<\/p>","protected":false},"excerpt":{"rendered":"L'\u00e9quipementier suisse de sports de montagne Mammut explore de nouvelles voies pour le lancement de sa quatri\u00e8me g\u00e9n\u00e9ration de la c\u00e9l\u00e8bre collection Eiger Extreme....","protected":false},"author":12,"featured_media":7326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"\n
Mammut pr\u00e4sentiert die neue Eiger Extreme Kollektion in 360\u00b0 VR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mammut pr\u00e4sentiert die neue Eiger Extreme Kollektion in 360\u00b0 VR - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Der Schweizer Bergsportausr\u00fcster Mammut beschreitet neue Wege f\u00fcr den Launch seiner vierten Generation der ber\u00fchmten Eiger Extreme Kollektion.…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T06:26:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-09T11:44:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/09\/170901-Eiger_Extreme_VR-Pressebilder-08.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vr-room.ch\/it\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\",\"url\":\"http:\/\/vr-room.ch\/it\/2017\/09\/12\/mammut-praesentiert-die-neue-eiger-extreme-kollektion-in-360-vr\/\",\"name\":\"Mammut pr\u00e4sentiert die neue Eiger Extreme Kollektion in 360\u00b0 VR - 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<\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n