{"id":7,"date":"2016-09-01T14:10:46","date_gmt":"2016-09-01T14:10:46","guid":{"rendered":"http:\/\/vr-room.ch\/?p=7"},"modified":"2017-01-12T16:47:46","modified_gmt":"2017-01-12T16:47:46","slug":"google-suchanfragen-fuer-virtual-reality-in-einem-jahr-vervierfacht","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2016\/09\/01\/google-suchanfragen-fuer-virtual-reality-in-einem-jahr-vervierfacht\/","title":{"rendered":"Google : les recherches sur la r\u00e9alit\u00e9 virtuelle ont quadrupl\u00e9 en un an"},"content":{"rendered":"

Google a publi\u00e9 dans son blog thinkwithgoogle<\/a> a soulign\u00e9 l'importance croissante de la r\u00e9alit\u00e9 virtuelle pour le marketing des entreprises dans le domaine de la technologie et du divertissement. En l'espace d'un an, le nombre de termes relatifs \u00e0 la VR saisis dans le moteur de recherche Google a augment\u00e9 de 400%. Les entreprises devraient maintenant r\u00e9pondre \u00e0 l'int\u00e9r\u00eat croissant des gens par des strat\u00e9gies et des produits appropri\u00e9s.<\/p>\n

Les entreprises devraient se poser les questions suivantes :<\/p>\n

    \n
  1. La RV offrira-t-elle \u00e0 vos spectateurs une exp\u00e9rience qu'ils ne peuvent pas avoir autrement ?
    \n<\/strong><\/strong> Les possibilit\u00e9s offertes par cette nouvelle technologie devraient \u00eatre pleinement exploit\u00e9es. La r\u00e9alit\u00e9 virtuelle devrait faire voyager les gens vers de nouveaux lieux et de nouvelles exp\u00e9riences.<\/li>\n
  2. Les acheteurs potentiels peuvent-ils avoir une meilleure id\u00e9e de vos produits ?<\/strong>
    \nSelon une \u00e9tude de     Ericsson ConsumerLab<\/a> , war Shopping der Top-Grund aller Smartphone-Nutzer, sich f\u00fcr VR zu interessieren. „Gegenst\u00e4nde in realer Gr\u00f6\u00dfe und Form beim Online – Shopping zu sehen“ gaben 64% der Befragten als Hauptgrund f\u00fcr Ihr Interesse an. Dies gilt nat\u00fcrlich nicht nur f\u00fcr Einzelhandelsmarken. Cadillac investiert bereits in concessionnaires virtuels<\/a><\/li>\n
  3. Y aura-t-il beaucoup de choses \u00e0 voir dans votre environnement VR ?<\/strong>
    \nSi vous avez enregistr\u00e9 dans une simple pi\u00e8ce blanche avec rien sur les murs, probablement pas. Si vous \u00eates \u00e0 un \u00e9v\u00e9nement sportif ou \u00e0 un festival de musique, il y a probablement beaucoup \u00e0 voir.<\/li>\n
  4. Werden Ihre Zuschauer l\u00e4nger als nur bis zu dem „Das ist cool“ Moment zusehen?<\/strong>
    \nCela peut \u00eatre un d\u00e9fi de garder les spectateurs dans l'exp\u00e9rience VR pendant longtemps. Assurez-vous d'avoir une accroche convaincante qui les tiendra occup\u00e9s.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"Google a soulign\u00e9 sur son blog thinkwithgoogle l'importance croissante de la r\u00e9alit\u00e9 virtuelle pour le marketing des entreprises dans le domaine...","protected":false},"author":1,"featured_media":3828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-7","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-industrie","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nGoogle: Suchanfragen f\u00fcr Virtual Reality in einem Jahr vervierfacht - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2016\/09\/01\/google-suchanfragen-fuer-virtual-reality-in-einem-jahr-vervierfacht\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google: Suchanfragen f\u00fcr Virtual Reality in einem Jahr vervierfacht - 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