{"id":6988,"date":"2017-08-26T06:49:12","date_gmt":"2017-08-26T06:49:12","guid":{"rendered":"http:\/\/vr-room.ch\/?p=6988"},"modified":"2017-08-24T13:43:33","modified_gmt":"2017-08-24T13:43:33","slug":"hightech-trifft-tradition-bei-lenk-simmental-tourismus","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/08\/26\/hightech-trifft-tradition-bei-lenk-simmental-tourismus\/","title":{"rendered":"La haute technologie rencontre la tradition \u00e0 Lenk-Simmental Tourisme"},"content":{"rendered":"<h3 id=\"lenk-simmental-tourismus-geht-neue-wege-und-zeigt-wie-man-die-vr-zum-kern-einer-360-kommunikation-macht\">Lenk-Simmental Tourismus explore de nouvelles voies et montre comment faire de la VR le c\u0153ur d'une communication \u00e0 360\u00b0.<!--more--><\/h3>\n<p>Ceux qui se concentrent sur les\u00a0<a href=\"http:\/\/www.alpenkrafttanken.ch\/vr\/\">Site web\u00a0<\/a>de l'office du tourisme de Lenk-Simmental sera surpris par un nouveau film d'image \u00e0 360\u00b0, que l'on peut parcourir \u00e0 l'aide du curseur. Le petit film est int\u00e9gr\u00e9 \u00e0 la campagne d'\u00e9t\u00e9 d\u00e9j\u00e0 en cours sous le titre \"Alpenkraft tanken\" et l'\u00e9largit pour en faire une exp\u00e9rience multisensorielle.<\/p>\n<h3 id=\"mit-realen-effekten-zur-erlebnis-steigerung\">Avec des effets r\u00e9els pour augmenter l'exp\u00e9rience<\/h3>\n<p>La combinaison entre la r\u00e9alit\u00e9 et la r\u00e9alit\u00e9 virtuelle fonctionne ainsi : Les visiteurs sont \u00e9quip\u00e9s de lunettes VR dont le champ de vision s'adapte \u00e0 la direction du regard du porteur des lunettes. Des effets r\u00e9els adapt\u00e9s \u00e0 l'action du film sont utilis\u00e9s pour augmenter l'exp\u00e9rience.<\/p>\n<p>Pour que le court-m\u00e9trage \u00e0 360\u00b0 puisse \u00eatre v\u00e9cu partout, Lenk-Simmental Tourismus distribue un Cardboard aux passants comme give-away lors de sa promotion.  Les utilisateurs peuvent ainsi scanner le code QR qui s'y trouve, placer leur t\u00e9l\u00e9phone portable dans le Cardboard et d\u00e9couvrir la station-service Alpenkraft en action. De plus, les passants re\u00e7oivent un \"ticket aller-retour\" avec un code gagnant pour de superbes prix imm\u00e9diats et 5 x 3 nuits d'h\u00f4tel pour 2 personnes comme prix principaux.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-7000\" src=\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-300x200.png\" alt=\"\" width=\"630\" height=\"420\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-300x200.png 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-539x360.png 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-350x234.png 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-254x169.png 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand-125x83.png 125w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/08\/Lenk-Simmental-Tourismus-Stand.png 640w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>La 3D est de mise pour toute la campagne d'\u00e9t\u00e9 Lenk-Simmental : dans diff\u00e9rentes grandes villes suisses, une \u00e9quipe d'acteurs amateurs et de collaborateurs locaux du tourisme fait un pique-nique dans l'ambiance originale du Simmental sur une pelouse YB, des bottes de paille et une couverture de pique-nique \u00e0 carreaux rouges et blancs. Dans ce d\u00e9cor rustique, ils racontent les avantages uniques de la vall\u00e9e du Simmental. Ceux qui s'attardent ici peuvent en outre d\u00e9guster des produits r\u00e9gionaux. Le film d'image VR est au c\u0153ur de la communication \u00e0 360\u00b0 pour la r\u00e9gion de vacances Lenk-Simmental. C'est d'ailleurs l'agence bernoise Hofer AG Kommunikation qui est responsable de la campagne, montrant ainsi comment la RV peut \u00eatre merveilleusement int\u00e9gr\u00e9e comme instrument de storytelling.<\/p>\n<p><iframe loading=\"lazy\" title=\"Lenk-Simmental Faire le plein d&#039;\u00e9nergie alpine Making-of\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fLfcmAPOGaM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Source : Communiqu\u00e9 de presse \/ Youtube \/ Personnel<\/p>","protected":false},"excerpt":{"rendered":"Lenk-Simmental Tourismus explore de nouvelles voies et montre comment faire de la VR le c\u0153ur d'une communication \u00e0 360\u00b0.","protected":false},"author":12,"featured_media":6999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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