VR Insight<\/a> s'appelle VR On Air Test (VR OAT) et doit permettre de mieux comprendre le cerveau humain lorsque les gens regardent une publicit\u00e9. Comment l'\u00eatre humain r\u00e9agit-il ? Comment se comporte-t-il ? En fait, c'est un classique lorsqu'il s'agit de recherche et de publicit\u00e9.<\/p>\nLes utilisateurs VR ne sont pas g\u00ean\u00e9s par les capteurs<\/h3>\n
Selon Takayuki Yoshizawa, directeur cr\u00e9atif et directeur g\u00e9n\u00e9ral de AOI Pro. Inc., l'id\u00e9e d'un tel service dans le contexte de la VR est n\u00e9e du constat que les utilisateurs d'\u00e9quipement VR ne sont pas g\u00ean\u00e9s par la pr\u00e9sence de capteurs sur eux qui collectent leurs donn\u00e9es vitales. Au d\u00e9part, l'\u00e9quipe de d\u00e9veloppement avait l'id\u00e9e de cr\u00e9er une plateforme qui collecterait les donn\u00e9es de mani\u00e8re ind\u00e9pendante et qui les mon\u00e9tiserait, ajoute Yoshizawa.<\/p>\n
Contr\u00f4le total dans la RV<\/h3>\n
Bien s\u00fbr, il existe d\u00e9j\u00e0 d'innombrables outils de recherche qui montrent la publicit\u00e9 TV et son influence sur le cerveau humain \u00e0 l'aide de l'eye tracking et de la mesure des ondes c\u00e9r\u00e9brales. Mais l'environnement dans lequel se trouve le sujet a toujours une grande influence. Dans la RV, les \u00e9l\u00e9ments externes et distrayants peuvent \u00eatre enti\u00e8rement contr\u00f4l\u00e9s.<\/p>\n
Pour ce faire, VR Insight collecte les mesures biophysiologiques, les analyse et les interpr\u00e8te avec les donn\u00e9es classiques issues d'outils marketing connus comme l'historique de navigation et les cookies, afin de d\u00e9terminer les \u00e9motions des utilisateurs. En plus des mesures telles que le pouls ou le mouvement du sujet, ils peuvent utiliser les derni\u00e8res technologies comme FOVE 0 pour mesurer par exemple l'eye tracking avec une pr\u00e9cision de 1\u00b0.<\/p>\n
Yoshizawa explique qu'ils se sont \u00e9galement fix\u00e9 pour objectif de proposer ult\u00e9rieurement le service dans les domaines de la formation, de la m\u00e9decine, de l'\u00e9ducation ainsi que pour l'industrie du divertissement. Les d\u00e9veloppeurs misent toutefois en premier lieu sur le march\u00e9 de la publicit\u00e9, o\u00f9 l'on peut attendre le plus d'argent.<\/p>\n
Source : thedrum.com<\/p>","protected":false},"excerpt":{"rendered":"VR Insight lance un prototype VR destin\u00e9 \u00e0 d\u00e9couvrir les \u00e9motions des utilisateurs. Le domaine d'application est d'abord -...","protected":false},"author":12,"featured_media":6767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-forschung","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\n
Der VR Emotionen Scanner ist da - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/08\/15\/der-vr-emotionen-scanner-ist-da\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Der VR Emotionen Scanner ist da - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"VR Insight bringt einen VR Prototypen heraus, der die Emotionen der Nutzer herausfinden soll. 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