{"id":6051,"date":"2017-07-04T06:27:53","date_gmt":"2017-07-04T06:27:53","guid":{"rendered":"http:\/\/vr-room.ch\/?p=6051"},"modified":"2017-07-01T06:33:55","modified_gmt":"2017-07-01T06:33:55","slug":"werbung-in-der-vr-google-experimentiert","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/07\/04\/werbung-in-der-vr-google-experimentiert\/","title":{"rendered":"Publicit\u00e9 dans la VR : Google exp\u00e9rimente"},"content":{"rendered":"<h3 id=\"auch-die-vr-bleibt-nicht-von-werbung-verschont-google-experimentiert-derzeit-mit-verschiedenen-werbeformaten\">La VR n'est pas non plus \u00e9pargn\u00e9e par la publicit\u00e9. Google exp\u00e9rimente actuellement diff\u00e9rents formats publicitaires.<\/h3>\n<p><!--more--><\/p>\n<p>La VR est actuellement un instrument de marketing populaire et innovant. Diverses entreprises souhaitent offrir \u00e0 leurs clients une exp\u00e9rience nouvelle et inoubliable gr\u00e2ce \u00e0 la VR. Il s'agirait du Saint Graal de la communication, car le consommateur ne voit que ce que les entreprises veulent montrer. Les utilisateurs doivent se plonger dans les univers des produits et des marques et ne pas \u00eatre distraits par autre chose. Google offre d\u00e9sormais une autre possibilit\u00e9 prometteuse de faire de la publicit\u00e9 avec la VR.<\/p>\n<h3 id=\"die-vr-monetisieren\">Mon\u00e9tiser la RV<\/h3>\n<p>Si l'on en croit Google, divers formats publicitaires devraient \u00eatre possibles \u00e0 l'avenir dans la VR. Dans le laboratoire d'id\u00e9es du groupe, Area 120, on exp\u00e9rimente actuellement diff\u00e9rents formats publicitaires VR. Dans un <a href=\"https:\/\/developers.googleblog.com\/2017\/06\/experimenting-with-vr-ad-formats-at.html\">Entr\u00e9e du blog Google<\/a> on peut lire : \"Nous entendons de la part des d\u00e9veloppeurs qu'ils cherchent des moyens de g\u00e9n\u00e9rer de l'argent pour leurs applications VR. Nous avons donc commenc\u00e9 \u00e0 exp\u00e9rimenter des formats publicitaires VR natifs et mobiles\".<\/p>\n<h3 id=\"der-unaufdringliche-werbewuerfel-zeigts\">Le cube publicitaire discret le montre bien<\/h3>\n<p>Les projets sur lesquels ils travaillent n'en sont qu'\u00e0 leurs d\u00e9buts, mais ils devraient bient\u00f4t \u00eatre pr\u00eats \u00e0 \u00eatre test\u00e9s. La premi\u00e8re id\u00e9e est un cube publicitaire appel\u00e9 Advr.<\/p>\n<p>Les utilisateurs doivent pouvoir interagir avec le cube discret dans un espace VR, par exemple en regardant ou en cliquant sur une face du cube pendant quelques secondes. Une publicit\u00e9 vid\u00e9o s'ouvre alors, que les utilisateurs peuvent regarder et refermer facilement. Un lien appara\u00eet ensuite, permettant par exemple de t\u00e9l\u00e9charger l'application promue. Le tout doit \u00eatre aussi peu \u00e9nervant que possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6053\" src=\"http:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-300x266.jpeg\" alt=\"\" width=\"300\" height=\"266\" srcset=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-300x266.jpeg 300w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-768x680.jpeg 768w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-730x646.jpeg 730w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-539x477.jpeg 539w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-350x310.jpeg 350w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-254x225.jpeg 254w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad-125x111.jpeg 125w, https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/07\/Area_120_VR_Ad.jpeg 898w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Selon ses propres indications, Area 120 attache une importance particuli\u00e8re \u00e0 une mise en \u0153uvre et une adaptation tr\u00e8s simples de la publicit\u00e9 VR. \u00c0 l'avenir, les d\u00e9veloppeurs seront \u00e9galement impliqu\u00e9s dans le processus de d\u00e9veloppement des formats. Ceux qui sont int\u00e9ress\u00e9s peuvent remplir une demande de <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeLF584FRKovpTkkeqfD6IGlS0Jb-78Lo8ViMjiRyNCWGAqOw\/viewform\">Programme d'acc\u00e8s anticip\u00e9<\/a> de postuler.<\/p>\n<p>Google n'est toutefois pas la seule entreprise informatique \u00e0 planifier quelque chose avec la VR et la publicit\u00e9. Adobe, entre autres, travaille \u00e9galement sur des solutions similaires.<\/p>\n<p>Source : Google\/ t3n \/ wired \/ techrunch<\/p>","protected":false},"excerpt":{"rendered":"La VR n'est pas non plus \u00e9pargn\u00e9e par la publicit\u00e9. Google exp\u00e9rimente actuellement diff\u00e9rents formats publicitaires.","protected":false},"author":12,"featured_media":6052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-6051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-forschung","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung in der VR: Google experimentiert - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/07\/04\/werbung-in-der-vr-google-experimentiert\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung in der VR: Google experimentiert - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Auch die VR bleibt nicht von Werbung verschont. 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