{"id":5012,"date":"2017-04-05T08:01:38","date_gmt":"2017-04-05T08:01:38","guid":{"rendered":"http:\/\/vr-room.ch\/?p=5012"},"modified":"2017-03-30T11:43:35","modified_gmt":"2017-03-30T11:43:35","slug":"wie-werden-wir-im-jahr-2030-einkaufen","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/04\/05\/wie-werden-wir-im-jahr-2030-einkaufen\/","title":{"rendered":"Comment ferons-nous nos achats en 2030 ?"},"content":{"rendered":"<p>Sur le site <a href=\"https:\/\/www.mycard.ch\/html\/story-gdi-trends-onlineshopping\/default.htm?utm_source=mycard_mrz_17&amp;utm_medium=E-Mail&amp;utm_campaign=onlineshopping\">Interview<\/a> de l'entreprise de cartes de cr\u00e9dit MyCard avec Karin Frick, directrice de recherche du <a href=\"http:\/\/gdi.ch\/de\/think-tank?SourceID=gdi_sem&amp;gclid=CJn7qITm7NICFa4W0wodmKgOGA\">Institut Gottlieb Duttweiler<\/a> (GDI), on en apprend plus sur l'\u00e9volution de la tendance dans le domaine des achats en ligne.<\/p>\n<h3 id=\"ladensterben-wird-weitergehen\">La disparition des magasins va se poursuivre<\/h3>\n<p>Bient\u00f4t, un achat sur cinq en Suisse se fera sur Internet. Selon Karin Frick, la tendance et donc la disparition des magasins se poursuivent. Selon elle, les magasins stationnaires, tels qu'ils se pr\u00e9sentent aujourd'hui, perdront de plus en plus d'importance. A l'avenir, les magasins seront davantage li\u00e9s \u00e0 l'artisanat et devront se mettre en sc\u00e8ne diff\u00e9remment.<\/p>\n<h3 id=\"kaufen-ueberall-und-immer\">Acheter partout et tout le temps<\/h3>\n<p>En revanche, l'achat se fera dans toutes les situations. Comme nous serons en ligne en permanence, le monde num\u00e9rique et le monde r\u00e9el se chevaucheront. Gr\u00e2ce \u00e0 des lunettes et des lentilles de contact intelligentes, la r\u00e9alit\u00e9 augment\u00e9e sera toujours et partout possible.<\/p>\n<p>Elle d\u00e9crit que, entre autres, le miroir de la cabine d'essayage deviendra une interface ; selon notre rapport, c'est d\u00e9j\u00e0 le cas. <a href=\"http:\/\/vr-room.ch\/fr\/2017\/02\/25\/ist-das-die-zukunft-des-shoppings\/\">R\u00e9alit\u00e9<\/a>. Ce qui est passionnant, c'est son point de vue selon lequel il n'y aura plus de sites web classiques, mais uniquement des mondes virtuels.<\/p>\n<p>Dans l'interview, elle donne \u00e9galement d'autres perspectives de tendances en ce qui concerne les futurs syst\u00e8mes de paiement, de bonus et de logistique.  Dans la vid\u00e9o, vous d\u00e9couvrirez \u00e9galement d'autres tendances concernant l'achat de nourriture et les voyages.<\/p>\n<p><iframe loading=\"lazy\" title=\"Comment ferons-nous nos achats en ligne en 2030 ?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/iHNj_X_f_Lo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3 id=\"\"><\/h3>\n<h3 id=\"gdi-trendtag\">Journ\u00e9e des tendances du GDI<\/h3>\n<p>La 13e Journ\u00e9e europ\u00e9enne des tendances du GDI, qui s'est tenue le 15 mars 2017, a \u00e9galement abord\u00e9 le th\u00e8me du shopping et de la VR, entre autres. Ainsi, le GDI cite sur son site <a href=\"http:\/\/gdi.ch\/de\/Think-Tank\/Trend-News\/Das-Wichtigste-vom-GDI-Trendtag-2017\">Site web<\/a> sur l'\u00e9v\u00e9nement, la conf\u00e9renci\u00e8re Allison Crank : \"With virtual shopping centres, in-between spaces become the mall, non-places become destinations\".<\/p>\n<p>En r\u00e9sum\u00e9, elle est d'avis que les acheteurs ne veulent plus \u00eatre des consommateurs passifs, mais qu'ils veulent participer \u00e0 la cr\u00e9ation de leur environnement d'achat de la mani\u00e8re la plus agr\u00e9able et la plus individuelle possible. Dans le centre commercial virtuel \"Reality Theatre\", chacun devient donc designer.<\/p>\n<p>Comme nous l'avons vu dans notre <a href=\"http:\/\/vr-room.ch\/fr\/2017\/03\/17\/vr-in-der-fashionszene\/\">Annonce<\/a> Comme nous l'avons d\u00e9j\u00e0 \u00e9crit \u00e0 propos de l'\u00e9v\u00e9nement Textile &amp; Fashion Days, il ne s'agit pas seulement de l'environnement commercial et de l'architecture du magasin, mais aussi de la conception et de l'adaptation des produits eux-m\u00eames.<\/p>\n<p>Pour l'instant, j'imagine que c'est encore un peu fatigant, que lorsque je veux acheter quelque chose, je dois d'abord m'occuper de l'am\u00e9nagement du magasin, mais qui sait comment cela va vraiment \u00e9voluer.<\/p>\n<p>Source : GDI \/ mycard.ch<\/p>","protected":false},"excerpt":{"rendered":"Dans l'interview de l'entreprise de cartes de cr\u00e9dit MyCard avec Karin Frick, directrice de recherche de l'Institut Gottlieb Duttweiler (GDI), on apprend plus...","protected":false},"author":12,"featured_media":5013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,1],"tags":[],"class_list":{"0":"post-5012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"category-uncategorized","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie werden wir im Jahr 2030 einkaufen? 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