{"id":4932,"date":"2017-03-30T08:03:12","date_gmt":"2017-03-30T08:03:12","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4932"},"modified":"2017-03-21T15:41:59","modified_gmt":"2017-03-21T15:41:59","slug":"music-app-shazam-bringt-eine-ar-plattform","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/","title":{"rendered":"L'application musicale Shazam lance une plateforme AR"},"content":{"rendered":"<p><a href=\"https:\/\/www.shazam.com\/de\">Shazam <\/a>la c\u00e9l\u00e8bre application qui identifie en quelques secondes les morceaux de musique inconnus jou\u00e9s dans les environs, s'est associ\u00e9e \u00e0 diverses entreprises pour annoncer une nouvelle plate-forme AR. Shazam va d\u00e9sormais donner vie \u00e0 des produits en r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n<h3 id=\"schritt-fuer-schritt-zur-ar\"><strong>Pas \u00e0 pas vers la RA<\/strong><\/h3>\n<p>Shazam a pos\u00e9 la premi\u00e8re pierre des d\u00e9veloppements ult\u00e9rieurs d\u00e8s 2015 en introduisant une fonction de reconnaissance d'images et de vid\u00e9os. L'application reconna\u00eet ainsi \u00e9galement quel film, quelle s\u00e9rie t\u00e9l\u00e9vis\u00e9e ou quelle publicit\u00e9 est actuellement diffus\u00e9e.<\/p>\n<p>La nouvelle plateforme AR de Shazam peut d\u00e9sormais donner vie \u00e0 tout type de mat\u00e9riel marketing, qu'il s'agisse de produits, d'emballages, de stands de points de vente, de publicit\u00e9s ou d'\u00e9v\u00e9nements. Des codes Shazam sp\u00e9cifiques sont scann\u00e9s via l'application, ce qui permet de cr\u00e9er des exp\u00e9riences AR telles que des animations 3D, des visualisations de produits, des mini-jeux et des vid\u00e9os \u00e0 360 degr\u00e9s.<\/p>\n<p>Pour ce faire, Shazam a conclu un partenariat avec l'entreprise britannique <a href=\"https:\/\/www.zappar.com\/\">Zappar<\/a>Le leader mondial de la RA sur les appareils mobiles, afin de fournir la technologie de lecture de code derri\u00e8re les codes Shazam et les exp\u00e9riences de RA immersives. Shazam AR fonctionne sur tous les appareils iOS (Shazam v10.5) ou Android (Shazam v7.5).<\/p>\n<h3 id=\"stichwort-gamification-in-der-ar\"><strong>Mot-cl\u00e9 : Gamification dans la RA<\/strong><\/h3>\n<p>Pour son lancement, Shazam coop\u00e8re avec le producteur de spiritueux <a href=\"https:\/\/www.beamsuntory.com\/\">Beam Suntory<\/a>. Les utilisateurs de Shazam aux \u00c9tats-Unis qui ont l'\u00e2ge l\u00e9gal pour acheter seront attir\u00e9s par une exp\u00e9rience de RA \u00e0 partir d'avril. Ainsi, si quelqu'un shazame dans un magasin, il aura la possibilit\u00e9 de participer au jeu de m\u00e9moire AR interactif qui est marqu\u00e9. Les clients potentiels sont incit\u00e9s \u00e0 participer gr\u00e2ce aux chances de gagner et en apprennent davantage sur les spiritueux gr\u00e2ce au jeu.<\/p>\n<p>\"Ce qui avait manqu\u00e9 aux annonceurs dans la RA jusqu'\u00e0 pr\u00e9sent, c'\u00e9tait un moyen sans faille de fournir de telles exp\u00e9riences \u00e0 grande \u00e9chelle\", a d\u00e9clar\u00e9 Greg Glenday, directeur de la publicit\u00e9 de Shazam.<\/p>\n<h3 id=\"die-breite-nutzerbasis-bringts\"><strong>Une large base d'utilisateurs<\/strong><\/h3>\n<p>Les avantages sont \u00e9vidents. Shazam apporte d\u00e9j\u00e0 une large base de clients et les utilisateurs sont d\u00e9j\u00e0 habitu\u00e9s \u00e0 faire des d\u00e9couvertes. Selon le fournisseur, l'application compte d\u00e9j\u00e0 plus d'un milliard d'utilisateurs. Elle est \u00e9galement utilis\u00e9e de mani\u00e8re tr\u00e8s intensive : Plus de 30 milliards de demandes de reconnaissance auraient \u00e9t\u00e9 effectu\u00e9es depuis le lancement du service.<\/p>\n<p>Depuis iOS 8, Shazam est d'ailleurs int\u00e9gr\u00e9 par d\u00e9faut dans le syst\u00e8me d'exploitation mobile d'Apple ainsi que dans le syst\u00e8me d'assistance vocale Siri. Une version Android est disponible depuis 2008.<\/p>\n<p>De plus, en d\u00e9cembre 2016, Shazam a conclu une coop\u00e9ration avec <a href=\"https:\/\/www.snapchat.com\/\">Snapchat<\/a> pour int\u00e9grer l'application de reconnaissance musicale dans le service populaire de chat photo instantan\u00e9. Il y a fort \u00e0 parier que les choses vont encore \u00e9voluer.<\/p>\n<p>Source : businesswire.com \/nzz<\/p>","protected":false},"excerpt":{"rendered":"Shazam l'application bien connue qui identifie en quelques secondes les morceaux de musique inconnus jou\u00e9s dans l'environnement,...","protected":false},"author":12,"featured_media":4933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-4932","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Music App Shazam bringt eine AR Plattform - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music App Shazam bringt eine AR Plattform - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Shazam die bekannte App, welche unbekannte Musiktitel, die in der Umgebung abgespielt werden, in nur wenigen Sekunden identifiziert,&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2017\/03\/30\/music-app-shazam-bringt-eine-ar-plattform\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-30T08:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/03\/shazam-ar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Music App Shazam bringt eine AR Plattform\",\"datePublished\":\"2017-03-30T08:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\"},\"wordCount\":400,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/shazam-ar.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2017\\\/03\\\/30\\\/music-app-shazam-bringt-eine-ar-plattform\\\/\",\"name\":\"Music App Shazam bringt eine AR Plattform - 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