{"id":4492,"date":"2017-02-18T07:31:18","date_gmt":"2017-02-18T07:31:18","guid":{"rendered":"http:\/\/vr-room.ch\/?p=4492"},"modified":"2017-02-17T07:37:04","modified_gmt":"2017-02-17T07:37:04","slug":"das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2017\/02\/18\/das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet\/","title":{"rendered":"L'exp\u00e9rience client est une priorit\u00e9 pour les marketeurs"},"content":{"rendered":"<p>En 2017, l'exp\u00e9rience client sera tr\u00e8s appr\u00e9ci\u00e9e. En effet, 63% des 14'000 responsables marketing internationaux interrog\u00e9s mettent l'accent sur ce point, selon l'\u00e9tude actuelle de l'OCDE. <a href=\"https:\/\/offers.adobe.com\/en\/uk\/marketing\/landings\/_2017_digital_trends_report.html\">\u00c9tude Adobe<\/a>. Dans ce contexte, le marketing de contenu, l'engagement dans les m\u00e9dias sociaux et la personnalisation sont particuli\u00e8rement importants.<\/p>\n<h3 id=\"vr-ar-im-trend\">VR &amp; AR en vogue<\/h3>\n<p>Avec 86%, une tr\u00e8s grande partie est d'accord pour dire que le design est un facteur de succ\u00e8s central. Il n'est pas \u00e9tonnant que ces facteurs fassent que la VR et l'AR soient \u00e9galement tr\u00e8s appr\u00e9ci\u00e9es. D'ici 2020, un quart des marketeurs interrog\u00e9s pr\u00e9voient d'utiliser la r\u00e9alit\u00e9 virtuelle ou augment\u00e9e pour motiver les clients \u00e0 s'engager davantage. En Europe en particulier, l'intelligence artificielle et les bots ont \u00e9t\u00e9 cit\u00e9s comme des technologies d'avenir importantes pour le marketing.<br \/>\nJeudi, le salon Adobe a \u00e9galement d\u00e9but\u00e9 \u00e0 Cologne. <a href=\"http:\/\/www.adobe.com\/de\/events\/digital-marketing-days.html?sdid=G4FRYXX9&amp;mv=other&amp;sfid=003a000001ebNcVAAU\">Roadshow <\/a>\"Le Forum de l'exp\u00e9rience client 2017 fera ensuite \u00e9tape \u00e0 Hambourg (23 f\u00e9vrier), Francfort-sur-le-Main (02 mars), Munich (09 mars) et Zurich (16 mars).<\/p>\n<p>Source : Adobe<\/p>","protected":false},"excerpt":{"rendered":"Les exp\u00e9riences clients ont la cote en 2017. En effet, 63% des 14'000 responsables marketing internationaux interrog\u00e9s...","protected":false},"author":12,"featured_media":4493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Das Kundenerlebnis geniesst bei Marketern Top-Priorit\u00e4t - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2017\/02\/18\/das-kundenerlebnis-geniesst-bei-marketern-top-prioritaet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Kundenerlebnis geniesst bei Marketern Top-Priorit\u00e4t - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Kundenerlebnisse stehen im 2017 hoch im Kurs. 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