{"id":2758,"date":"2016-09-19T10:39:47","date_gmt":"2016-09-19T10:39:47","guid":{"rendered":"http:\/\/vr-room.ch\/?p=2758"},"modified":"2017-01-12T16:34:50","modified_gmt":"2017-01-12T16:34:50","slug":"werbeplattform-vertebrae-erhaelt-10-mio-dollar-finanzierung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2016\/09\/19\/werbeplattform-vertebrae-erhaelt-10-mio-dollar-finanzierung\/","title":{"rendered":"La plate-forme publicitaire Vertebrae obtient un financement de 10 millions de dollars"},"content":{"rendered":"

La plateforme de publicit\u00e9 en r\u00e9alit\u00e9 virtuelle Vertebrae<\/a> hat in einer ersten Finanzierungsrunde 10 Mio. Dollar einsammeln k\u00f6nnen. Der nach eigenen Angaben auf „Native Virtual Reality Advertising“ spezialisierte Werbeanbieter betreibt seine Plattform im Moment noch im private beta.<\/p>\n

Par publicit\u00e9 native pour la r\u00e9alit\u00e9 virtuelle, on entend l'int\u00e9gration de la publicit\u00e9 dans les contenus. Il est donc comparable aux panneaux publicitaires payants dans les jeux de football ou de course ou \u00e0 l'utilisation d'un certain type de voiture dans un jeu d'action, similaire au placement de produit.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Source : images et vid\u00e9os vertebrae<\/p>","protected":false},"excerpt":{"rendered":"La plateforme de publicit\u00e9 en r\u00e9alit\u00e9 virtuelle Vertebrae a pu r\u00e9colter 10 millions de dollars lors d'un premier tour de financement. Le montant, qui est de ...","protected":false},"author":1,"featured_media":3832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-2758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nWerbeplattform Vertebrae erh\u00e4lt 10 Mio. 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