{"id":21051,"date":"2022-12-27T08:47:16","date_gmt":"2022-12-27T08:47:16","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21051"},"modified":"2022-12-23T08:53:10","modified_gmt":"2022-12-23T08:53:10","slug":"vr-promotion-macht-kaese-zugaenglich","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/12\/27\/vr-promotion-macht-kaese-zugaenglich\/","title":{"rendered":"La promotion VR rend le fromage accessible"},"content":{"rendered":"
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Afin de rendre les sp\u00e9cialit\u00e9s fromag\u00e8res Kaltbach accessibles \u00e0 un large public, USP s'est vu confier la responsabilit\u00e9 globale d'une activation marketing en direct dans le commerce de d\u00e9tail. USP \u00e9tait responsable de la direction du projet, du concept, du d\u00e9veloppement jusqu'\u00e0 la mise en \u0153uvre de la pr\u00e9sentation de la marque avec un grand stand et a \u00e9galement assur\u00e9 les interventions des promoteurs ainsi que la pr\u00e9sentation g\u00e9n\u00e9rale professionnelle, y compris l'exp\u00e9rience de la grotte en r\u00e9alit\u00e9 virtuelle sur la surface du point de vente.<\/h3>\n

La promotion Emmi Kaltbach a permis aux consommateurs suisses de vivre une exp\u00e9rience unique sur dix sites diff\u00e9rents de Coop : D'une part, la pr\u00e9sentation du stand a convaincu par l'impression de l'impressionnante grotte de gr\u00e8s de Kaltbach, d'autre part par la d\u00e9gustation des meilleures sortes de fromage avec vente directement sur le stand. L'exp\u00e9rience de la grotte de Kaltbach, une visite de la c\u00e9l\u00e8bre grotte de Kaltbach au moyen de la r\u00e9alit\u00e9 virtuelle, a constitu\u00e9 un point fort suppl\u00e9mentaire.<\/p>\n

L'objectif \u00e9tait de faire d\u00e9couvrir la marque Emmi Kaltbach aux consommateurs de mani\u00e8re \u00e9motionnelle et de les enthousiasmer pour les diff\u00e9rentes sortes de fromages affin\u00e9s dans la grotte de Kaltbach. Ce qui est r\u00e9ussi : le feed-back des shoppers sur l'ensemble de la pr\u00e9sentation et l'exp\u00e9rience de la marque a \u00e9t\u00e9 extr\u00eamement positif.<\/p>\n

M\u00eame de chez soi, on peut faire la visite virtuelle de la c\u00e9l\u00e8bre grotte de gr\u00e8s de D\u00e9couvrir Kaltbach<\/a>. Les visiteurs peuvent d\u00e9couvrir confortablement depuis chez eux, gr\u00e2ce \u00e0 l'exp\u00e9rience \u00e0 360\u00b0, le syst\u00e8me unique de grottes dans lequel nos sp\u00e9cialit\u00e9s fromag\u00e8res KALTBACH sont m\u00fbries et affin\u00e9es.<\/p>\n

Source : personnel<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Afin de rendre les sp\u00e9cialit\u00e9s fromag\u00e8res Kaltbach accessibles \u00e0 un large public, USP s'est vu confier la responsabilit\u00e9 globale d'une activation marketing en direct dans...","protected":false},"author":12,"featured_media":21052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-21051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nVR Promotion macht K\u00e4se zug\u00e4nglich - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2022\/12\/27\/vr-promotion-macht-kaese-zugaenglich\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VR Promotion macht K\u00e4se zug\u00e4nglich - 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