{"id":21038,"date":"2022-12-23T06:44:06","date_gmt":"2022-12-23T06:44:06","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21038"},"modified":"2022-12-19T17:51:56","modified_gmt":"2022-12-19T17:51:56","slug":"adello-lanciert-neues-immersives-werbeformat","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/","title":{"rendered":"Adello lance un nouveau format publicitaire immersif"},"content":{"rendered":"
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La soci\u00e9t\u00e9 de marketing en ligne Adello <\/a>\u00e9largit son inventaire publicitaire sur mobile. #Immersive3D doit g\u00e9n\u00e9rer une nouvelle exp\u00e9rience de r\u00e9alit\u00e9 virtuelle sur le smartphone. Le skicircus de Saalbach est d\u00e9j\u00e0 le premier client. L'organisation touristique veut ainsi faire vivre les sports d'hiver sur le smartphone.<\/h3>\n<\/div>\n
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Le fait que le mobile continue de progresser est soulign\u00e9 par Adello avec le lancement d'un nouveau format publicitaire \"#Immersive3D\". Les vid\u00e9os \u00e0 360 degr\u00e9s connaissent un grand succ\u00e8s sur Youtube et peuvent \u00eatre visionn\u00e9es sur des casques VR afin de cr\u00e9er une nouvelle exp\u00e9rience. Comme tout le monde ne poss\u00e8de pas de casque VR, Adello propose ce format publicitaire sur le t\u00e9l\u00e9phone portable.<\/p>\n

Le lancement de ce format dans la publicit\u00e9 mobile utilise les capteurs du smartphone pour changer de perspective pendant la vid\u00e9o publicitaire en cours : selon le mouvement du smartphone, on voit dans la direction que l'on souhaite, tandis que la vid\u00e9o y conduit quasiment en direct \"comme en vrai\".<\/p>\n

Skicircus Saalbach mise sur le nouveau format publicitaire<\/h3>\n

La premi\u00e8re utilisation a eu lieu avec le client Skicircus Saalbach, qui souhaitait faire vivre de cette mani\u00e8re les sports d'hiver sur le t\u00e9l\u00e9phone portable. Selon Adello, dont le si\u00e8ge est \u00e0 Zurich, ce nouveau format convient \u00e0 toutes les exp\u00e9riences qui doivent transmettre de la profondeur et du mouvement, comme par exemple les randonn\u00e9es en altitude, les trajets en voiture, les visites de clubs, les vols de drones, les visites de foires, les trajets \u00e0 v\u00e9lo ou les sorties au restaurant. L'exp\u00e9rience de la commande de l'angle de vue par la rotation du smartphone (ou manuellement par des mouvements de balayage) est fascinante pour de nombreux utilisateurs.<\/p>\n

Comme toutes les interactions pr\u00e9-clic (y compris les mouvements de rotation du t\u00e9l\u00e9phone) sont mesur\u00e9es par Adello, il est \u00e9galement possible d'y associer des jeux-concours, en faisant par exemple appara\u00eetre des prix, des bons ou des mots de code \u00e0 des endroits pr\u00e9cis o\u00f9 il est possible de cliquer.<\/p>\n

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Source : Pressebox<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"L'entreprise de marketing en ligne Adello d\u00e9veloppe son inventaire publicitaire sur mobile. #Immersive3D a pour but de cr\u00e9er une nouvelle exp\u00e9rience de r\u00e9alit\u00e9 virtuelle sur...","protected":false},"author":12,"featured_media":21039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-21038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nAdello lanciert neues immersives Werbeformat - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2022\/12\/23\/adello-lanciert-neues-immersives-werbeformat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adello lanciert neues immersives Werbeformat - 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