{"id":21016,"date":"2022-12-15T16:00:57","date_gmt":"2022-12-15T16:00:57","guid":{"rendered":"https:\/\/vr-room.ch\/?p=21016"},"modified":"2022-12-12T16:08:12","modified_gmt":"2022-12-12T16:08:12","slug":"porsche-zeigt-eintritt-in-virtuelle-welten-an-der-art-basel-in-miami","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/12\/15\/porsche-zeigt-eintritt-in-virtuelle-welten-an-der-art-basel-in-miami\/","title":{"rendered":"Porsche pr\u00e9sente l'entr\u00e9e dans des mondes virtuels \u00e0 l'Art Basel de Miami"},"content":{"rendered":"

Pendant Art Basel \u00e0 Miami, Porsche donne le coup d'envoi d'une exp\u00e9rience de marque dans le monde num\u00e9rique en pr\u00e9sentant la premi\u00e8re collection de Non Fungible Token (NFT) de la marque.<\/h3>\n
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Lutz Meschke, vice-pr\u00e9sident du directoire et membre du directoire charg\u00e9 des finances et de l'informatique de Porsche, d\u00e9clare : \"Ce projet est un \u00e9l\u00e9ment suppl\u00e9mentaire de notre strat\u00e9gie de num\u00e9risation. Notre engagement s'inscrit dans la dur\u00e9e et notre \u00e9quipe Web3 a toute latitude pour innover \u00e9galement dans ce domaine. La gestion de l'innovation chez Porsche voit des potentiels dans l'exp\u00e9rience d'achat, le m\u00e9tavers et la cha\u00eene d'approvisionnement. En outre, les th\u00e8mes li\u00e9s aux v\u00e9hicules et \u00e0 la durabilit\u00e9 sont \u00e9galement pris en compte\".<\/p>\n

Des \u0153uvres d'art num\u00e9riques uniques<\/strong><\/h3>\n

Le projet dans le domaine de l'art num\u00e9rique est r\u00e9alis\u00e9 par le designer et artiste 3D hambourgeois Patrick Vogel. Dans son studio ALT\/SHIFT, cet ancien architecte cr\u00e9e un langage visuel impressionnant pour diff\u00e9rentes applications. Pour Porsche, il cr\u00e9e des effigies num\u00e9riques qui se d\u00e9veloppent autour d'une Porsche 911 blanche.<\/p>\n

Les acheteurs peuvent influencer et participer \u00e0 la conception de leur NFT individuel au cours d'un voyage de plusieurs mois. Ils ont pour cela le choix entre trois th\u00e8mes cl\u00e9s de la marque Porsche qu'ils peuvent projeter sur les \u0153uvres d'art selon leurs pr\u00e9f\u00e9rences personnelles. Les itin\u00e9raires Performance, Heritage et Lifestyle influencent l'apparence et le caract\u00e8re des objets de collection num\u00e9riques. Les propri\u00e9taires auront alors acc\u00e8s \u00e0 leurs pi\u00e8ces de collection individuelles dans le monde virtuel. En guise de pr\u00e9paration, les NFT sont d\u00e9j\u00e0 cr\u00e9\u00e9s avec l'Unreal Engine 5.<\/p>\n

7 500 objets num\u00e9riques uniques \u00e0 collectionner<\/h3>\n

\"Avec les \u0153uvres d'art NFT, nous transposons notre conception du luxe moderne et le positionnement unique de la marque Porsche dans le monde num\u00e9rique\", explique Detlev von Platen, membre du directoire en charge des ventes et du marketing. Les propri\u00e9taires des Porsche NFT b\u00e9n\u00e9ficient d'un acc\u00e8s exclusif \u00e0 des exp\u00e9riences dans le monde virtuel et r\u00e9el. Les pionniers du num\u00e9rique peuvent ainsi participer directement au voyage de Porsche dans le monde du Web3 et dialoguer avec la marque.<\/p>\n<\/div>\n

\u00c0 partir de janvier 2023, les personnes int\u00e9ress\u00e9es auront acc\u00e8s \u00e0 un total de 7.500 objets de collection num\u00e9riques uniques. Comme il est d'usage dans le milieu du Web3, il est possible de s'inscrire au pr\u00e9alable sur une allowlist. L'achat des NFT est limit\u00e9 \u00e0 trois exemplaires par personne.<\/p>\n

Avec sa nouvelle image de marque virtuelle, Porsche souligne sa position de marque embl\u00e9matique et transpose la fascination de ses voitures de sport sur des artefacts d\u00e9sirables du monde num\u00e9rique. Comme les clients l'attendent de Porsche, le NFT est rare, iconique et intemporel. L'art num\u00e9rique n'est qu'un aspect de la strat\u00e9gie Web3 de Porsche. Porsche travaille \u00e0 l'int\u00e9gration des possibilit\u00e9s offertes par la blockchain dans les processus et solutions existants et futurs.<\/p>\n

L'art num\u00e9rique bien r\u00e9el : \"The Art of Dreams\" \u00e0 Miami<\/h3>\n

Porsche compl\u00e8te la pr\u00e9sence de la marque \u00e0 Miami par une exp\u00e9rience artistique physique impressionnante. L'installation physique de l'artiste num\u00e9rique Chris Labrooy sur la plage du P\u00e9rez Art Museum Miami am\u00e8ne pour la premi\u00e8re fois l'initiative The Art of Dreams de Porsche en Am\u00e9rique. La figure plus grande que nature, intitul\u00e9e Dream big. est un hommage aux r\u00eaves d'enfance et soul\u00e8ve des questions aupr\u00e8s du public telles que : Suivons-nous nos r\u00eaves ? O\u00f9 nos r\u00eaves nous m\u00e8neront-ils ?<\/p>\n

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<\/figure>\n<\/div>\n<\/div>\n
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\"911 <\/a>
La figurine plus grande que nature intitul\u00e9e Dream big. est un hommage aux r\u00eaves d'enfance et compl\u00e8te la pr\u00e9sentation de la marque \u00e0 Miami.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

L'installation de Labrooy int\u00e8gre une Porsche 911 blanche. Le v\u00e9hicule est l'\u00e9l\u00e9ment de liaison entre les objets num\u00e9riques et le monde physique. Elle est au centre de toutes les initiatives haptiques et virtuelles pr\u00e9sent\u00e9es par Porsche pendant Art Basel \u00e0 Miami.<\/p>\n

Source : porsche Suisse<\/p>","protected":false},"excerpt":{"rendered":"Pendant Art Basel \u00e0 Miami, Porsche donne le coup d'envoi d'une exp\u00e9rience de marque dans le monde num\u00e9rique et...","protected":false},"author":12,"featured_media":21017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"\nPorsche zeigt Eintritt in virtuelle Welten an der Art Basel in Miami - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2022\/12\/15\/porsche-zeigt-eintritt-in-virtuelle-welten-an-der-art-basel-in-miami\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porsche zeigt Eintritt in virtuelle Welten an der Art Basel in Miami - 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