{"id":20922,"date":"2022-11-03T11:16:20","date_gmt":"2022-11-03T11:16:20","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20922"},"modified":"2022-10-24T11:20:12","modified_gmt":"2022-10-24T11:20:12","slug":"luzerner-manufaktur-bringt-uhrenatelier-ins-metaverse","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/11\/03\/luzerner-manufaktur-bringt-uhrenatelier-ins-metaverse\/","title":{"rendered":"La manufacture lucernoise installe son atelier d'horlogerie au Metaverse"},"content":{"rendered":"

De plus en plus de marques de luxe explorent les opportunit\u00e9s de croissance dans le m\u00e9tavers. Le fabricant suisse de montres de luxe Chronoswiss fait lui aussi une incursion dans le monde virtuel parall\u00e8le.<\/strong><\/p>\n

Chronoswiss, dont le si\u00e8ge est \u00e0 Lucerne, s'installe d\u00e9sormais dans le monde virtuel : en tant que premier fabricant de luxe de garde-temps m\u00e9caniques, l'entreprise fond\u00e9e en 1983 est d\u00e9sormais pr\u00e9sente dans le Metaversum avec son propre atelier.<\/p>\n

De la ville lumi\u00e8re au Decentraland<\/strong><\/p>\n

Afin d'offrir une \"exp\u00e9rience client num\u00e9rique unique et de cr\u00e9er un espace pour l'esprit moderne et innovant de la marque\", l'atelier de Chronoswiss, habituellement situ\u00e9 au c\u0153ur de Lucerne, a \u00e9t\u00e9 enti\u00e8rement reconstruit dans le Decentraland. L'\u00e9quipe d'horlogers sera \u00e9galement repr\u00e9sent\u00e9e dans ce m\u00e9tavers avec un garde-temps exclusif, comme l'a montr\u00e9 l'une de ses cr\u00e9ations. Communiqu\u00e9 de presse<\/a> de jeudi.<\/p>\n

\"Nous consid\u00e9rons le Metaverse comme la prochaine \u00e9tape de l'\u00e9volution d'Internet, o\u00f9 le business et le gaming fusionnent en une exp\u00e9rience client unique\", explique le propri\u00e9taire et CEO de Chronoswiss, Oliver Ebstein, \u00e0 propos de cette d\u00e9marche. Selon lui, la maison horlog\u00e8re est consciente qu'il s'agit d'un pari sur une vision encore floue.<\/p>\n

\"Mais c'est plus qu'excitant et toute vision prometteuse a besoin de personnes qui y croient. L'atelier virtuel est un laboratoire d'id\u00e9es extraordinaires dans un monde qui ne conna\u00eet vraiment pas de fronti\u00e8res\", d\u00e9clare Ebstein.<\/p>\n

Sur de nouveaux sentiers<\/strong><\/h3>\n

Chronoswiss n'en est pas \u00e0 son coup d'essai en mati\u00e8re de blockchain. En 2018, l'horloger suisse a \u00e9t\u00e9 le premier dans le secteur \u00e0 accepter un grand nombre de crypto-monnaies et \u00e0 lancer une \u00e9dition limit\u00e9e de montres blockchain, explique-t-on.<\/p>\n

Dans l'atelier virtuel de Decentraland, les utilisateurs peuvent acheter au total 100 wearables num\u00e9riques Open Gear ReSec Sugar Rush en \u00e9dition limit\u00e9e pour leur avatar. De m\u00eame, huit montres r\u00e9elles en \u00e9dition limit\u00e9e sont en vente. Ces huit montres sont fabriqu\u00e9es en exclusivit\u00e9 dans la ville lumi\u00e8re pour les clients de l'atelier virtuel, est-il pr\u00e9cis\u00e9. Les acheteurs des deux mod\u00e8les recevront un jeton non fongible (NFT) de l'Open Gear ReSec Sugar Rush avec leur montre.<\/p>\n

Les fournisseurs de montres de luxe d\u00e9couvrent NFT<\/strong><\/h3>\n

Le potentiel commercial de NFT semble susciter un int\u00e9r\u00eat croissant dans l'industrie horlog\u00e8re suisse. Franck Muller, l'horloger suisse de luxe bas\u00e9 \u00e0 Gen\u00e8ve, mise par exemple sur le Web3. La manufacture a annonc\u00e9 en juillet le lancement d'une collection de wearables \u00e9lectroniques et de montres physiques sur le Place de march\u00e9 NFT de la plus grande bourse de crypto-monnaies du monde, Binance<\/a> a \u00e9t\u00e9 annonc\u00e9.<\/p>\n

L'horlogerie Beyer Chronometrie de la Bahnhofstrasse \u00e0 Zurich, particuli\u00e8rement fr\u00e9quent\u00e9e par les banquiers, s'est \u00e9galement aventur\u00e9e en juin dernier sur un terrain virtuellement vierge en lan\u00e7ant une collection de montres NFT. Les 100 premi\u00e8res montres NFT ont \u00e9t\u00e9 vendues en sept minutes seulement.<\/p>\n

Source : finews<\/p>","protected":false},"excerpt":{"rendered":"De plus en plus de marques de luxe explorent les opportunit\u00e9s de croissance du m\u00e9tavers. 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