{"id":20918,"date":"2022-11-01T11:11:47","date_gmt":"2022-11-01T11:11:47","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20918"},"modified":"2022-10-24T11:15:11","modified_gmt":"2022-10-24T11:15:11","slug":"podcast-glaswerk-mit-neuer-episode-zum-metaverse","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/","title":{"rendered":"Podcast Glaswerk avec un nouvel \u00e9pisode sur le m\u00e9tavers"},"content":{"rendered":"
\n

Pour les uns, le m\u00e9tavers est un gadget, pour les autres, il s'agit de la prochaine \u00e9tape de la transformation num\u00e9rique. Dominik L\u00e4mmler s'occupe pour Meta d'agences dans l'espace germanophone. Dans le podcast \"Glasklar\", il raconte notamment o\u00f9 en est Metaverse, quelles opportunit\u00e9s s'offrent aux entreprises et o\u00f9 il voit le plus grand potentiel.<\/h3>\n

Le terme de m\u00e9taverse n'est pas nouveau. En 1991, Neal Stephenson d\u00e9crivait dans son roman de science-fiction \"Snow Crash\" le m\u00e9taverse comme une r\u00e9alit\u00e9 virtuelle dans laquelle des personnes se prom\u00e8nent sous forme d'avatars. Trois d\u00e9cennies plus tard, le m\u00e9tavers n'est plus de la science-fiction, mais une r\u00e9alit\u00e9.<\/p>\n

Il existe encore peu de business cases avec une valeur ajout\u00e9e, de nombreuses entreprises ont jusqu'\u00e0 pr\u00e9sent utilis\u00e9 le m\u00e9tavers uniquement pour des actions marketing. Pourtant, le potentiel est grand. Par exemple, les r\u00e9unions \u00e0 distance ou les showrooms virtuels qui semblent \u00e0 s'y m\u00e9prendre et qui font de chaque r\u00e9union ou de chaque visite dans un showroom une exp\u00e9rience. C'est ce que confirme Dominik L\u00e4mmler dans le dernier \u00e9pisode du podcast suisse de marketing et de vente \"Glasklar\". Dans un entretien avec Tobias Gl\u00e4ser, CEO de Glaswerk, L\u00e4mmler explique \u00e0 qui et \u00e0 quoi s'adresse Metaverse, pr\u00e9sente des exemples concrets avec des avantages pour les clients et justifie pourquoi les entreprises ne doivent en aucun cas laisser passer cette chance. L'\u00e9pisode du podcast est disponible d\u00e8s maintenant sur Spotify<\/a>, Podcast Apple<\/a> et Google Podcast<\/a> disponibles.<\/p>\n

Source : werbewoche<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Pour les uns, le m\u00e9tavers est un gadget, pour les autres, c'est la prochaine \u00e9tape de la transformation num\u00e9rique....","protected":false},"author":12,"featured_media":20919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nPodcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr die einen ist das Metaverse eine Spielerei, f\u00fcr die anderen der n\u00e4chste Schritt in der digitalen Transformation.…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-01T11:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"Podcast Glaswerk mit neuer Episode zum Metaverse\",\"datePublished\":\"2022-11-01T11:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/\"},\"wordCount\":220,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/podcast_glasklar_metaverse_1000x666.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/\",\"name\":\"Podcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/podcast_glasklar_metaverse_1000x666.jpg\",\"datePublished\":\"2022-11-01T11:11:47+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/podcast_glasklar_metaverse_1000x666.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/podcast_glasklar_metaverse_1000x666.jpg\",\"width\":1200,\"height\":900,\"caption\":\"Glasklar Podcast\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/it\\\/2022\\\/11\\\/01\\\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast Glaswerk mit neuer Episode zum Metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/fr\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/","og_locale":"fr_FR","og_type":"article","og_title":"Podcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News","og_description":"F\u00fcr die einen ist das Metaverse eine Spielerei, f\u00fcr die anderen der n\u00e4chste Schritt in der digitalen Transformation.…","og_url":"http:\/\/vr-room.ch\/fr\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2022-11-01T11:11:47+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"Podcast Glaswerk mit neuer Episode zum Metaverse","datePublished":"2022-11-01T11:11:47+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/"},"wordCount":220,"image":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg","articleSection":["Schweiz"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/","url":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/","name":"Podcast Glaswerk mit neuer Episode zum Metaverse - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg","datePublished":"2022-11-01T11:11:47+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2022\/10\/podcast_glasklar_metaverse_1000x666.jpg","width":1200,"height":900,"caption":"Glasklar Podcast"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/it\/2022\/11\/01\/podcast-glaswerk-mit-neuer-episode-zum-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Podcast Glaswerk mit neuer Episode zum Metaverse"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Nouvelles de la r\u00e9alit\u00e9 virtuelle suisse","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/20918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=20918"}],"version-history":[{"count":2,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/20918\/revisions"}],"predecessor-version":[{"id":20921,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/20918\/revisions\/20921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/20919"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=20918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=20918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=20918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}