{"id":20870,"date":"2022-10-20T11:13:39","date_gmt":"2022-10-20T11:13:39","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20870"},"modified":"2022-10-11T11:32:01","modified_gmt":"2022-10-11T11:32:01","slug":"cola-wirbt-mit-ar-fuer-eine-welt-ohne-abfall","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/10\/20\/cola-wirbt-mit-ar-fuer-eine-welt-ohne-abfall\/","title":{"rendered":"Cola fait de la publicit\u00e9 avec AR pour un monde sans d\u00e9chets"},"content":{"rendered":"<div class=\"row\">\n<div id=\"articletop\" class=\"col-md-9 col-md-offset-1 articletop mb50\">\n<h3 id=\"waehrend-einer-promotionstour-wurde-unter-anderem-mit-augmented-reality-auf-die-rezyklierten-pet-flaschen-von-coca-cola-aufmerksam-gemacht\" class=\"articlelead\">Au cours d'une tourn\u00e9e promotionnelle, l'attention a \u00e9t\u00e9 attir\u00e9e sur les bouteilles en PET recycl\u00e9es de Coca-Cola, entre autres \u00e0 l'aide de la r\u00e9alit\u00e9 augment\u00e9e.<\/h3>\n<\/div>\n<\/div>\n<div id=\"socheight\" class=\"row\">\n<div class=\"col-md-6 articletext sublineImage\">\n<p>D\u00e9but mai 2022, Coca-Cola Suisse introduira 100% de PET recycl\u00e9 (rPET) dans toutes les bouteilles produites dans le pays. Ce changement s'inscrit dans le cadre de la vision globale de l'entreprise \"Un monde sans d\u00e9chets\". Le site <a href=\"https:\/\/usppartner.ch\/?gclid=Cj0KCQjw1vSZBhDuARIsAKZlijTGr7fiMvbXTJfkuOl6eRkM1xOZ6d7STTSfJ-6-DL6JTo3ikrdnK40aAmpKEALw_wcB\">Agence USP Partner<\/a> s'est vu confier la responsabilit\u00e9 globale du lancement sur le point de vente et a \u00e9t\u00e9 responsable de la gestion du projet, du concept au d\u00e9veloppement de l'activation des shoppers, en passant par la garantie d'une pr\u00e9sentation globale adapt\u00e9e \u00e0 la marque sur la surface et l'organisation du personnel de promotion pour l'encadrement lors de la mise en \u0153uvre.<\/p>\n<p>Afin de sensibiliser encore davantage les consommateurs suisses au th\u00e8me du \"PET 100 % recycl\u00e9\" dans le cadre d'un contact personnel, une tourn\u00e9e promotionnelle Coca-Cola a \u00e9t\u00e9 mise sur pied chez Coop. L'objectif \u00e9tait de faire d\u00e9couvrir aux consommateurs le processus de fabrication du rPET de mani\u00e8re simple, impressionnante et ludique.<\/p>\n<p>L'\u00e9l\u00e9ment central de la tourn\u00e9e promotionnelle \u00e9tait un grand \u00e9cran avec une roue tournante, sur lequel le processus de fabrication du rPET \u00e9tait expliqu\u00e9 en cinq \u00e9tapes. Afin d'ancrer l'innovation du rPET dans l'esprit des shoppers comme une exp\u00e9rience de marque durable, une animation en r\u00e9alit\u00e9 augment\u00e9e a accompagn\u00e9 les cinq \u00e9tapes de la fabrication du rPET.<\/p>\n<p><iframe loading=\"lazy\" title=\"Coca-Cola 100% rPET POS Roadshow 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/yOzBURCe0n0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Selon le communiqu\u00e9, un contact personnel a pu \u00eatre \u00e9tabli avec plus de 5000 shoppers pendant la tourn\u00e9e promotionnelle, dont 2000 ont assist\u00e9 \u00e0 une d\u00e9monstration du processus de fabrication du rPET.<\/p>\n<p>Source : personnel \/ Youtube<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Lors d'une tourn\u00e9e promotionnelle, l'attention a \u00e9t\u00e9 attir\u00e9e sur les bouteilles en PET recycl\u00e9es de Coca-Cola, entre autres \u00e0 l'aide de la r\u00e9alit\u00e9 augment\u00e9e. Par...","protected":false},"author":12,"featured_media":20871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20870","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cola wirbt mit AR f\u00fcr eine Welt ohne Abfall - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2022\/10\/20\/cola-wirbt-mit-ar-fuer-eine-welt-ohne-abfall\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cola wirbt mit AR f\u00fcr eine Welt ohne Abfall - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"W\u00e4hrend einer Promotionstour wurde unter anderem mit Augmented Reality auf die rezyklierten PET-Flaschen von Coca-Cola aufmerksam gemacht. 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