{"id":20703,"date":"2022-07-31T11:45:23","date_gmt":"2022-07-31T11:45:23","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20703"},"modified":"2022-07-25T12:03:29","modified_gmt":"2022-07-25T12:03:29","slug":"virtual-reality-in-der-tourismusbranche","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/07\/31\/virtual-reality-in-der-tourismusbranche\/","title":{"rendered":"La r\u00e9alit\u00e9 virtuelle dans le secteur du tourisme"},"content":{"rendered":"

La r\u00e9alit\u00e9 virtuelle dans la phase d'inspiration<\/h3>\n

La directrice du groupe Hotelplan, Laura Meyer, donne de l'espoir dans une interview avec la htr hotel revue : \"Je suis s\u00fbre que la r\u00e9alit\u00e9 virtuelle va gagner en importance - notamment pendant la phase d'inspiration\".<\/p>\n

La raison simple pour laquelle cela n'a pas r\u00e9ussi en 2017 : \"Nous \u00e9tions trop en avance. Si l'on veut cr\u00e9er de nouvelles offres num\u00e9riques, il faut surmonter de nombreux obstacles. Il faut du contenu que les clients puissent regarder - ce qui nous a manqu\u00e9 -, les lunettes doivent fonctionner parfaitement sur le plan technique, le personnel doit les utiliser correctement et les clients doivent le vouloir\".<\/p>\n

Actuellement, il n'y a pas un seul cas connu dans le monde o\u00f9 la RV est d\u00e9j\u00e0 utilis\u00e9e avec succ\u00e8s dans une agence de voyage. Les diff\u00e9rents acteurs doivent se trouver. Dans le test d'Hotelplan, les clients ont surtout pu visualiser virtuellement des chambres d'h\u00f4tel et des bateaux de croisi\u00e8re. C'est surtout important lorsqu'il s'agit de choisir la cat\u00e9gorie de chambre et de d\u00e9cider si un surclassement en vaut la peine. Selon Meyer, la RV pourrait offrir encore plus : \"Dans la phase d'inspiration, les clients pourront probablement visiter beaucoup plus de choses, peut-\u00eatre se trouveront-ils alors virtuellement sur une montagne ou \u00e0 la plage. \"<\/p>\n

Le contenu doit donc \u00eatre fourni par chaque partie pour que la client\u00e8le soit captiv\u00e9e. Suisse Tourisme produit d\u00e9j\u00e0 de tels contenus avec Livemap Switzerland par exemple, ce qui sera d\u00e9cisif \u00e0 l'avenir pour \u00eatre per\u00e7u comme une destination. Les mus\u00e9es et autres curiosit\u00e9s doivent \u00e9galement produire du contenu pour que l'ensemble soit attractif.<\/p>\n

Source : htc<\/p>","protected":false},"excerpt":{"rendered":"Laura Meyer, directrice g\u00e9n\u00e9rale du groupe, a r\u00e9pondu aux questions de la htr hotel revue sur les tendances...","protected":false},"author":12,"featured_media":20705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nVirtual Reality in der Tourismusbranche - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2022\/07\/31\/virtual-reality-in-der-tourismusbranche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Reality in der Tourismusbranche - 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