{"id":20686,"date":"2022-07-17T07:20:29","date_gmt":"2022-07-17T07:20:29","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20686"},"modified":"2022-07-11T07:29:31","modified_gmt":"2022-07-11T07:29:31","slug":"duolingo-wirbt-im-decentraland","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/07\/17\/duolingo-wirbt-im-decentraland\/","title":{"rendered":"Duolingo fait de la publicit\u00e9 dans le Decentraland"},"content":{"rendered":"<h3 id=\"witzige-werbetafeln-und-spiele-mit-gewinnchance-duolingo-zeigt-wie-werbung-im-metaverse-aussehen-kann-besonderen-fokus-legt-die-sprachlern-app-hierbei-auf-die-teilhabe-der-nutzenden\" class=\"article-detailed--bold-text\">Des panneaux publicitaires amusants et des jeux avec des chances de gagner : Duolingo montre \u00e0 quoi peut ressembler la publicit\u00e9 dans le m\u00e9tavers. L'application d'apprentissage des langues met particuli\u00e8rement l'accent sur la participation des utilisateurs.<\/h3>\n<div class=\"article-content\">\n<p>La plateforme de r\u00e9alit\u00e9 virtuelle Decentraland, bas\u00e9e sur la blockchain, se compose de plus de 90.000 parcelles de terrain virtuel. Les utilisateurs peuvent y cr\u00e9er, mon\u00e9tiser et utiliser eux-m\u00eames des contenus et des applications. La plateforme d'apprentissage des langues Duolingo a \u00e9galement lou\u00e9 une parcelle de terrain dans Decentraland, sur laquelle on peut voir Duo en version g\u00e9ante. Le hibou tient un panneau publicitaire dans le style d'une notification push, selon la devise : m\u00eame dans le Metaverse, il n'y a pas d'\u00e9chappatoire aux rappels de Duo, qui sont devenus c\u00e9l\u00e8bres au sein de la communaut\u00e9.<\/p>\n<div class=\"wp-block-image\">\n<h3 id=\"von-fans-entwickelte-spiele\" class=\"aligncenter size-large is-resized\">Jeux d\u00e9velopp\u00e9s par des fans<\/h3>\n<\/div>\n<p>Sur la plate-forme de jeux Roblox, les utilisateurs peuvent cr\u00e9er leurs propres jeux et jouer aux jeux d'autres utilisateurs. Duolingo y promeut plus de 20 jeux d\u00e9velopp\u00e9s par des fans dans son propre hub virtuel. Les utilisateurs peuvent explorer l'espace Duolingo, essayer les jeux et acheter des articles virtuels pay\u00e9s avec des pi\u00e8ces gagn\u00e9es dans les jeux.<\/p>\n<h3 id=\"das-besondere-die-teilhabe-der-fans\">Ce qui est particulier : La participation des fans<\/h3>\n<p>Selon James Kuczynski, directeur cr\u00e9atif de la marque et du marketing chez Duolingo, l'entreprise souhaite cr\u00e9er une exp\u00e9rience dans laquelle les fans peuvent agir et interagir avec la marque : \"Traditionnellement, les marques actives dans le m\u00e9tavers cr\u00e9ent leurs propres environnements ou mondes dans lesquels les autres peuvent s'engager. Mais dans le cas de Duolingo, une marque aim\u00e9e par de nombreuses personnes, dont Roblox, nous voulions cr\u00e9er une exp\u00e9rience qui permettrait aux fans de cr\u00e9er quelque chose avec notre marque et notre personnage de hibou bien-aim\u00e9, Duo, quelque chose qu'ils aimeraient faire et qu'ils pourraient partager avec leurs amis\".<\/p>\n<p>Il reste maintenant \u00e0 observer avec int\u00e9r\u00eat quelles autres marques vont conqu\u00e9rir le metaverse avec des campagnes cr\u00e9atives. Pour que le nouveau type de publicit\u00e9 hors domicile soit efficace, il faut que davantage d'utilisateurs se lancent dans le metaverse. L'espoir est grand, selon l'initi\u00e9e Angie Gifford, vice-pr\u00e9sidente EMEA chez Meta, de pouvoir atteindre plus d'un milliard de personnes dans dix ans.<\/p>\n<p>Source : onlinemarketing<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Des panneaux publicitaires amusants et des jeux avec des chances de gagner : Duolingo montre \u00e0 quoi peut ressembler la publicit\u00e9 dans le m\u00e9tavers. L'accent est mis sur la...","protected":false},"author":12,"featured_media":20687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-20686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-entertainment","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duolingo wirbt im Decentraland - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2022\/07\/17\/duolingo-wirbt-im-decentraland\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duolingo wirbt im Decentraland - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Witzige Werbetafeln und Spiele mit Gewinnchance: Duolingo zeigt, wie Werbung im Metaverse aussehen kann. 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