{"id":20559,"date":"2022-05-19T05:51:31","date_gmt":"2022-05-19T05:51:31","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20559"},"modified":"2022-05-10T05:57:38","modified_gmt":"2022-05-10T05:57:38","slug":"die-virtuelle-realitaet-zeigt-den-weg-zum-mobility-auto","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/05\/19\/die-virtuelle-realitaet-zeigt-den-weg-zum-mobility-auto\/","title":{"rendered":"La r\u00e9alit\u00e9 virtuelle montre le chemin vers la voiture Mobility"},"content":{"rendered":"<h3 id=\"die-datenbasierte-outdoor-kampagne-von-bandara-stuiq-und-mediatonic-zeigt-auf-innovative-weise-wie-man-schnell-zum-naechsten-mobility-standort-kommt\">La campagne ext\u00e9rieure bas\u00e9e sur les donn\u00e9es de Bandara, Stuiq et Mediatonic montre de mani\u00e8re innovante comment se rendre rapidement \u00e0 l'emplacement Mobility le plus proche.<\/h3>\n<p>Le service de car sharing Mobility f\u00eate cette ann\u00e9e son 25e anniversaire. A cette occasion, l'agence zurichoise de RA et de RV Bandara a d\u00e9velopp\u00e9 une exp\u00e9rience de RA dans laquelle on est guid\u00e9 par des ballons virtuels jusqu'au prochain emplacement Mobility. Le point de d\u00e9part est constitu\u00e9 de 500 affiches qui ont \u00e9t\u00e9 plac\u00e9es de mani\u00e8re cibl\u00e9e \u00e0 proximit\u00e9 des sites.<\/p>\n<p><iframe loading=\"lazy\" title=\"mobility jubilaeumsspot long FR\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/yOSguFZHC74?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Un code QR permet d'acc\u00e9der \u00e0 une page d'accueil qui, sur la base de donn\u00e9es GPS, d\u00e9termine le chemin vers le prochain emplacement Mobility. A chaque bifurcation, il y a un ballon de r\u00e9alit\u00e9 augment\u00e9e \u00e0 collecter. Jusqu'\u00e0 ce que l'on arrive finalement \u00e0 l'emplacement o\u00f9 nous attend un abonnement d'essai gratuit que l'on peut soit utiliser soi-m\u00eame, soit offrir en cadeau.<\/p>\n<p>La campagne OOH de Stuiq montre que Mobility offre exactement la bonne solution pour chaque besoin individuel et pour chaque t\u00e2che de transport - une voiture Mobility de toutes les tailles et directement \u00e0 proximit\u00e9.<\/p>\n<div class=\"hvrbox\"><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobility_Plakat.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobility_Plakat.jpg\" alt=\"Mobility_Plakat\" width=\"1162\" height=\"775\" \/><\/a><\/div>\n<p>Gr\u00e2ce \u00e0 une planification m\u00e9dia pr\u00e9cise, cette proximit\u00e9 a \u00e9t\u00e9 rendue palpable dans la campagne d'affichage, poursuit le communiqu\u00e9. Mobility a identifi\u00e9 300 sites pr\u00e9sentant un potentiel de croissance et Mediatonic a r\u00e9serv\u00e9 des emplacements OOH qualitatifs adapt\u00e9s, la distance jusqu'au site Mobility le plus proche \u00e9tant indiqu\u00e9e sur chaque affiche.<\/p>\n<div class=\"hvrbox\">\n<p><a class=\"lightbox\" href=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobi_Screenshots.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.persoenlich.com\/sites\/default\/files\/filemanager\/Mobi_Screenshots.jpg\" alt=\"Mobi_Screenshots\" width=\"848\" height=\"477\" \/><\/a><\/p>\n<div class=\"hvrbox-layer_top\">\n<div class=\"hvrbox-text\"><\/div>\n<\/div>\n<\/div>\n<p>La campagne est prolong\u00e9e dans l'espace num\u00e9rique par divers formats de vid\u00e9os courtes sur YouTube, Instagram, TikTok et Snapchat. Les premiers r\u00e9sultats montrent un taux de compl\u00e9tion et d'interaction des vid\u00e9os sup\u00e9rieur de 15% aux valeurs de r\u00e9f\u00e9rence habituelles.<\/p>\n<p>Source : Personnel<\/p>","protected":false},"excerpt":{"rendered":"La campagne ext\u00e9rieure bas\u00e9e sur les donn\u00e9es de Bandara, Stuiq et Mediatonic montre de mani\u00e8re innovante comment se rendre rapidement au site Mobility le plus...","protected":false},"author":12,"featured_media":20563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die virtuelle Realit\u00e4t zeigt den Weg zum Mobility-Auto - 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