{"id":20317,"date":"2022-02-12T08:33:49","date_gmt":"2022-02-12T08:33:49","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20317"},"modified":"2022-02-08T08:41:16","modified_gmt":"2022-02-08T08:41:16","slug":"rivella-laedt-zur-mixed-reality-flaschenjagd","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/02\/12\/rivella-laedt-zur-mixed-reality-flaschenjagd\/","title":{"rendered":"Rivella invite \u00e0 la chasse aux bouteilles en r\u00e9alit\u00e9 mixte"},"content":{"rendered":"
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Le site annonc\u00e9<\/a> La promotion Rivella serait un succ\u00e8s : le c\u0153ur de la campagne d'hiver actuelle de Rivella est un jeu de r\u00e9alit\u00e9 mixte dans lequel les utilisateurs peuvent attraper virtuellement des bouteilles et gagner ainsi des prix. Les chiffres de la promotion parlent d'eux-m\u00eames - la r\u00e9alit\u00e9 mixte a du succ\u00e8s.<\/h3>\n<\/div>\n<\/div>\n
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Au c\u0153ur de la campagne d'hiver actuelle de Rivella 2021\/2022 se trouve la \"Chasse \u00e0 la fiole<\/a>\". Le fabricant de boissons mise ainsi pour la premi\u00e8re fois sur un jeu bas\u00e9 sur la r\u00e9alit\u00e9 mixte, comme l'indique un communiqu\u00e9. Quelque 30'000 utilisateurs auraient d\u00e9j\u00e0 collect\u00e9 plus d'un million de bouteilles virtuelles de Rivella depuis le lancement de la campagne en d\u00e9cembre.<\/p>\n

Dans ce jeu bas\u00e9 sur des cartes, les participants se d\u00e9placent vers plus de 8000 points d'interaction virtuels dans toute la Suisse. Qu'il s'agisse d'une gare ou du sommet d'une station de ski, ils seraient partout \u00e0 la recherche de bouteilles de Rivella virtuelles. Dans des mini-jeux, ils captureraient entre autres des bouteilles de Rivella en r\u00e9alit\u00e9 augment\u00e9e (RA). Le couvercle de chaque bouteille contiendrait en outre un code qui leur permettrait de d\u00e9bloquer une machine \u00e0 sous en RA. L'objectif : remplir un harassement par semaine et se qualifier ainsi pour les prix hebdomadaires. Ce faisant, ils accumuleraient \u00e9galement de pr\u00e9cieuses chances de gagner le premier prix, un chalet pour toute une saison, abonnements de ski compris.<\/p>\n

Promotion tire<\/h3>\n<\/div>\n<\/div>\n

Les joueuses collecteraient actuellement environ 30 000 flacons par jour, selon la m\u00eame source. La campagne a pour but d'inciter les gens \u00e0 sortir en hiver pour prendre l'air. Selon leurs propres indications, cet objectif est plus qu'atteint. \"Les joueurs et joueuses passent en moyenne 24 minutes sur l'application, ce sont des valeurs sensationnelles. M\u00eame nous ne nous y attendions pas\", d\u00e9clare Philip Eggenberger de Staay Interactive, cit\u00e9 dans le communiqu\u00e9 : \"Rivella en profite directement en tant que marque, et ce de mani\u00e8re sympathique\".<\/p>\n

La boisson nationale suisse serait \u00e9galement \u00e0 gagner sous forme de prix imm\u00e9diat - gr\u00e2ce \u00e0 un syst\u00e8me ing\u00e9nieux, les gains pourraient \u00eatre \u00e9chang\u00e9s directement via l'application dans les restaurants partenaires et la boisson pourrait \u00eatre d\u00e9gust\u00e9e sur place.<\/p>\n

Le studio cr\u00e9atif sp\u00e9cialis\u00e9 dans les campagnes de marketing immersif Staay Interactive<\/a> s'est impos\u00e9e lors d'un pitch avec son approche de r\u00e9alit\u00e9 mixte, comme on peut le lire. Isabel Nyffeler, Senior Live Marketing Manager de Rivella, se laisse citer comme suit \u00e0 ce sujet : \"Nous avons \u00e9t\u00e9 convaincus d'une part par les interactions aux diff\u00e9rents Touchpoints du groupe cible de Rivella. Et d'autre part, la grande exp\u00e9rience dans les mises en \u0153uvre de la r\u00e9alit\u00e9 mixte\". Selon ses propres dires, Staay a tout r\u00e9alis\u00e9 en interne, du concept \u00e0 la programmation de l'application et de la micropage, en passant par la pr\u00e9sentation visuelle et les m\u00e9canismes de jeu. La campagne d'hiver avec la chasse aux flacons de Rivella se poursuit jusqu'\u00e0 fin mars.<\/p>\n

Source : Personnel<\/p>","protected":false},"excerpt":{"rendered":"La promotion Rivella annonc\u00e9e serait un succ\u00e8s : le c\u0153ur de la campagne d'hiver Rivella en cours est un jeu de r\u00e9alit\u00e9 mixte dans lequel...","protected":false},"author":12,"featured_media":20318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella l\u00e4dt zur Mixed Reality Flaschenjagd - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2022\/02\/12\/rivella-laedt-zur-mixed-reality-flaschenjagd\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella l\u00e4dt zur Mixed Reality Flaschenjagd - 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