{"id":20222,"date":"2022-01-01T10:29:04","date_gmt":"2022-01-01T10:29:04","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20222"},"modified":"2021-12-31T10:37:56","modified_gmt":"2021-12-31T10:37:56","slug":"rampe-der-hoffnung-in-engelberg-ow","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2022\/01\/01\/rampe-der-hoffnung-in-engelberg-ow\/","title":{"rendered":"Rampe de l'espoir \u00e0 Engelberg OW"},"content":{"rendered":"<div class=\"catchword\">\n<h3 id=\"mit-einer-markanten-rampe-laesst-der-versicherungskonzern-allianz-engelberg-wuensche-und-neujahrsvorsaetze-von-leuten-aus-aller-welt-noch-bis-zum-7-1-ins-universum-katapultieren\" class=\"sc-dqf4ud-0 dexZIz article-lead\">Jusqu'au 7 janvier, le groupe d'assurance Allianz Engelberg catapulte dans l'univers les v\u0153ux et les r\u00e9solutions du Nouvel An de personnes du monde entier \u00e0 l'aide d'une rampe marquante.<\/h3>\n<div class=\"article-body readmore\">\n<p>Un tremplin impressionnant de 15 m\u00e8tres de haut s'\u00e9l\u00e8ve dans le ciel au-dessus d'Engelberg OW. A premi\u00e8re vue, l'installation, \u00e9galement appel\u00e9e \"The Ramp\", n'a que peu ou pas de sens pour les visiteurs. En effet, elle n'est pas seulement cl\u00f4tur\u00e9e, mais elle ne m\u00e8ne nulle part.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Et pourtant, elle remplit un objectif bien pr\u00e9cis : \"La rampe nous aide \u00e0 v\u00e9hiculer les r\u00e9solutions du Nouvel An d'une mani\u00e8re tr\u00e8s sp\u00e9ciale\", explique Thomas Jost (48 ans), responsable de la gestion de la marque et du sponsoring chez Allianz Suisse. Les gens du monde entier doivent envoyer leurs v\u0153ux et leurs r\u00e9solutions dans l'univers \u00e0 l'aide de la r\u00e9alit\u00e9 augment\u00e9e (AR) depuis la rampe d'Engelberg.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<h3 id=\"die-welt-schaut-nach-engelberg\">Le monde a les yeux riv\u00e9s sur Engelberg<\/h3>\n<\/div>\n<div class=\"article-body readmore\">\n<p>\"L'id\u00e9e convient particuli\u00e8rement bien \u00e0 cette ann\u00e9e turbulente et pas vraiment facile\", estime Jost. En effet, il y a de nouveau des restrictions de corona en de nombreux endroits et la consigne est d'\u00e9viter la foule. \"Notre id\u00e9e repose sur l'image. Toute la mise en sc\u00e8ne se fait par transmission \u00e0 distance\".<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Peuvent participer les personnes qui <a class=\"clickable\" href=\"https:\/\/confidence.allianz.com\/\" target=\"_blank\" rel=\"nofollow noopener\">sur les canaux de m\u00e9dias sociaux d'Allianz<\/a> jusqu'au 7 janvier en y ajoutant un petit c\u0153ur. Les participants recevront ensuite une indication de l'heure exacte \u00e0 laquelle leur v\u0153u sera lanc\u00e9 dans l'espace, sans feu d'artifice et sans impact sur le climat. Il est ensuite possible de suivre le lancement \u00e0 distance via le livestream.<\/p>\n<div class=\"article-body readmore\">\n<p>Il est ind\u00e9niable que l'assurance Allianz fait payer les r\u00e9solutions du Nouvel An une somme rondelette. Ainsi, la rampe des v\u0153ux d'Engelberg a \u00e9galement \u00e9t\u00e9 visible sur le c\u00e9l\u00e8bre Times Square de New York pendant les jours de No\u00ebl. \"L'installation de la rampe en Suisse n'\u00e9tait pas gratuite, mais l'emplacement publicitaire de premier plan a certainement co\u00fbt\u00e9 plus cher\", explique Thomas Jost, qui reste par ailleurs discret sur le budget de l'op\u00e9ration.<\/p>\n<\/div>\n<div class=\"article-body readmore\">\n<p>Rien que du c\u00f4t\u00e9 d'Allianz, une quinzaine de personnes ont particip\u00e9 \u00e0 l'\u00e9laboration conceptuelle du projet. A cela s'ajoutent les constructeurs de rampes locaux ainsi que les agences de publicit\u00e9, qui doivent donner \u00e0 l'id\u00e9e la plus grande visibilit\u00e9 possible au niveau mondial.<\/p>\n<\/div>\n<div class=\"article-body readmore\"><\/div>\n<div class=\"article-body readmore\">\n<p>\"L'objectif principal est clair : nous voulons ainsi faire plaisir aux gens et les catapulter dans la nouvelle ann\u00e9e avec un sentiment de confiance\", explique Thomas Jost.<\/p>\n<p>Source : Blick<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Gr\u00e2ce \u00e0 une rampe marquante, le groupe d'assurances Allianz Engelberg permet aux gens du monde entier de formuler leurs v\u0153ux et leurs r\u00e9solutions de...","protected":false},"author":12,"featured_media":20223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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