{"id":20118,"date":"2021-10-11T18:27:00","date_gmt":"2021-10-11T18:27:00","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20118"},"modified":"2021-12-16T10:26:19","modified_gmt":"2021-12-16T10:26:19","slug":"rivella-erweckt-plakate-zum-leben","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/","title":{"rendered":"Rivella donne vie \u00e0 ses affiches"},"content":{"rendered":"
\n

Gr\u00e2ce \u00e0 une exp\u00e9rience virtuelle de r\u00e9alit\u00e9 augment\u00e9e (AR) sur des affiches, il est possible de d\u00e9couvrir de pr\u00e8s les montagnes suisses avec Rivella et de participer \u00e0 un jeu-concours.<\/h3>\n
\n

Rivella a d\u00e9couvert la RA depuis longtemps, comme nous l'avons d\u00e9j\u00e0 dit. ont rapport\u00e9.<\/a> La strat\u00e9gie semble fonctionner et c'est pourquoi nous poursuivons avec une campagne sp\u00e9ciale : en automne, les personnes qui passeront devant une affiche de la marque suisse pour Rivella Refresh ou qui tiendront une des bouteilles d'\u00e9chantillonnage en main pourront, gr\u00e2ce \u00e0 une technologie de r\u00e9alit\u00e9 augment\u00e9e int\u00e9gr\u00e9e, s'immerger directement dans les montagnes suisses et vivre de pr\u00e8s un vol en parapente. Gr\u00e2ce \u00e0 un code QR, les consommateurs doivent lancer l'application webAR et ainsi scanner la bouteille Rivella sur l'affiche ou dans la bo\u00eete d'\u00e9chantillonnage.<\/p>\n

Un monde virtuel de montagnes s'ouvre avec une bouteille de Rivella accroch\u00e9e \u00e0 un parapente. Trois astuces de parapente permettent d'expliquer aux consommateurs de mani\u00e8re cr\u00e9ative et interactive les avantages du produit Rivella Refresh : naturel, moins de sucre et plus l\u00e9ger en go\u00fbt.<\/p>\n<\/div>\n

Parall\u00e8lement, les utilisateurs peuvent ensuite gagner une bo\u00eete Refresh contenant quatre bouteilles.<\/p>\n

Le concept, le design et le d\u00e9veloppement ont \u00e9t\u00e9 r\u00e9alis\u00e9s par l'agence Staay Interactive.<\/p>\n

Source : W&V<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Gr\u00e2ce \u00e0 une exp\u00e9rience virtuelle de r\u00e9alit\u00e9 augment\u00e9e (AR) sur des affiches, il est possible de d\u00e9couvrir de pr\u00e8s les montagnes suisses avec Rivella...","protected":false},"author":12,"featured_media":20119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-20118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"\nRivella erweckt Plakate zum Leben - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/10\/11\/rivella-erweckt-plakate-zum-leben\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivella erweckt Plakate zum Leben - 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