{"id":20109,"date":"2021-11-30T18:19:40","date_gmt":"2021-11-30T18:19:40","guid":{"rendered":"https:\/\/vr-room.ch\/?p=20109"},"modified":"2021-12-16T10:19:47","modified_gmt":"2021-12-16T10:19:47","slug":"die-digitale-fashion-zukunft","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/11\/30\/die-digitale-fashion-zukunft\/","title":{"rendered":"L'avenir de la mode num\u00e9rique"},"content":{"rendered":"
\n

La marque de luxe Bally, en collaboration avec le Lifestyle-Tech Competence Centre, a annonc\u00e9 les gagnants du Fashion Innovation Award 2021, l'\u00e9dition consacr\u00e9e \u00e0 la mode virtuelle.<\/h3>\n

Pour la troisi\u00e8me fois d\u00e9j\u00e0, le Fashion Innovation Award a \u00e9t\u00e9 d\u00e9cern\u00e9 cette semaine au Tessin. Le sponsor principal Bally et le Lifestyle-Tech Competence Center se sont r\u00e9unis au si\u00e8ge de Bally \u00e0 Caslano pour \u00e9valuer pendant une journ\u00e9e les pitchs des 12 finalistes dans les deux cat\u00e9gories Virtual Fashion et Agumented Customer Experience. Le jury \u00e9tait compos\u00e9 de l'ensemble de la direction de Bally, de cadres des autres sponsors et de repr\u00e9sentants de la presse, dont la r\u00e9dactrice en chef adjointe Kerstin Hasse.<\/p>\n

Dans la cat\u00e9gorie mode virtuelle, le scouting s'est concentr\u00e9 sur la recherche de solutions dans les domaines de la conception de mode 3D, des v\u00eatements virtuels, des NFT pour la mode virtuelle, des avatars de la mode, des mod\u00e8les virtuels, des m\u00e9tavers de la mode, des jeux et plus encore.<\/p>\n

Les finalistes d'Europe, d'Asie et d'Am\u00e9rique du Nord ont impressionn\u00e9 le public avec leurs pitchs num\u00e9riques de 5 minutes et leurs id\u00e9es innovantes sur des th\u00e8mes tels que le design de mode 3D, les m\u00e9tavers de la mode ou les v\u00eatements virtuels, et ont donn\u00e9 un aper\u00e7u de l'avenir - num\u00e9ris\u00e9 - de l'industrie de la mode.<\/p>\n

Interactions 3D et fonctions d'essayage AR<\/h3>\n

Apr\u00e8s les pitchs, le jury, r\u00e9uni autour du CEO de Bally Nicolas Girotto, a pu d\u00e9lib\u00e9rer sur les projets pr\u00e9sent\u00e9s. Le gagnant de la cat\u00e9gorie \"Mode virtuelle\" a \u00e9t\u00e9 OppenFuture Technologies, une entreprise de technologie 3D et de r\u00e9alit\u00e9 augment\u00e9e (AR) bas\u00e9e en Chine, qui propose des interactions 3D et des fonctions d'essayage AR pour les boutiques en ligne. OppenFuture a notamment impressionn\u00e9 avec une animation 3D d'un sac Bally, qui pouvait \u00eatre visualis\u00e9e de mani\u00e8re ludique sur l'appareil mobile et qui a convaincu par son authenticit\u00e9 de produit num\u00e9rique.<\/p>\n

Magasins virtuels<\/h3>\n

Dans la deuxi\u00e8me cat\u00e9gorie, c'est l'entreprise am\u00e9ricaine Obsess qui s'est impos\u00e9e. Obsess a convaincu avec une technologie de r\u00e9alit\u00e9 virtuelle (VR) qu'elle utilise pour les magasins et les salles d'exposition. Les utilisateurs ont ainsi la possibilit\u00e9 de vivre une exp\u00e9rience d'achat en ligne compl\u00e8tement nouvelle - au lieu de cliquer sur un simple site web, les clients peuvent se trouver dans des espaces num\u00e9riques de haute qualit\u00e9. Les deux gagnants du concours auront la possibilit\u00e9 de travailler l'ann\u00e9e prochaine sur un projet de preuve de concept avec le label suisse.<\/p>\n

Source : Annabelle \/ fashionunited \/ dagora<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"La marque de luxe Bally, en collaboration avec le Lifestyle-Tech Competence Centre, a d\u00e9sign\u00e9 les gagnants du Fashion Innovation Award 2021,...","protected":false},"author":12,"featured_media":20110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"\nDie digitale Fashion Zukunft - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/11\/30\/die-digitale-fashion-zukunft\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die digitale Fashion Zukunft - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Luxusmarke Bally hat in Zusammenarbeit mit dem Lifestyle-Tech Competence Centre die Gewinner des Fashion Innovation Award 2021,…\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2021\/11\/30\/die-digitale-fashion-zukunft\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-30T18:19:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T10:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/12\/BALLY-7-days-left-content-linkedin-1920-x-800-px-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/vr-room.ch\/it\/2021\/11\/30\/die-digitale-fashion-zukunft\/\",\"url\":\"http:\/\/vr-room.ch\/it\/2021\/11\/30\/die-digitale-fashion-zukunft\/\",\"name\":\"Die digitale Fashion Zukunft - 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