{"id":19836,"date":"2021-08-13T14:55:48","date_gmt":"2021-08-13T14:55:48","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19836"},"modified":"2021-08-07T15:11:10","modified_gmt":"2021-08-07T15:11:10","slug":"swisscom-laedt-zur-virtuellen-glace-jagd-ein","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/08\/13\/swisscom-laedt-zur-virtuellen-glace-jagd-ein\/","title":{"rendered":"Swisscom invite \u00e0 la chasse virtuelle aux glaces"},"content":{"rendered":"<div class=\"row\">\n<div id=\"articletop\" class=\"col-md-9 col-md-offset-1 articletop mb50\">\n<h3 id=\"swisscom-geht-in-der-konsumentenaktivierung-neue-wege-und-lanciert-den-einzigartigen-swisscom-summer-hunt-eine-augmented-reality-glace-jagd-damit-will-swisscom-kunden-fuer-neue-technologien-begeiste\" class=\"articlelead\">Swisscom emprunte de nouvelles voies dans l'activation des consommateurs et lance l'unique <a href=\"https:\/\/swisscom.vatom.app\/#\/\">Swisscom Summer Hunt<\/a>une chasse aux glaces en r\u00e9alit\u00e9 augment\u00e9e. Swisscom souhaite ainsi enthousiasmer les clients pour les nouvelles technologies, apporter de la joie pendant l'\u00e9t\u00e9 et promouvoir le nouveau look &amp; feel de certains Swisscom Shops.<\/h3>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div id=\"socheight\" class=\"row\">\n<div class=\"col-md-6 articletext sublineImage\">\n<p>La r\u00e9alit\u00e9 augment\u00e9e \u00e9largit le monde r\u00e9el avec des contenus num\u00e9riques et offre ainsi au marketing de formidables possibilit\u00e9s d'enthousiasmer les clients. Swisscom l'a \u00e9galement compris et a lanc\u00e9 une promotion appel\u00e9e Swisscom Summer Hunt.<\/p>\n<h3 id=\"auf-glace-jagd-zu-gewinnpreisen\">A la chasse aux glaces pour gagner des prix<\/h3>\n<p>Voici comment fonctionne la chasse aux glaces : il s'agit de collecter des glaces de mani\u00e8re ludique en utilisant son propre smartphone. Il y aura en tout trois zones de jeu : Le client trouvera la premi\u00e8re tentation glac\u00e9e chez lui. La deuxi\u00e8me glace est cach\u00e9e dans la ville suisse la plus proche et la troisi\u00e8me doit \u00eatre trouv\u00e9e autour d'un Swisscom Shop. Si la chasse aux glaces est fructueuse, un prix attend le client dans le Swisscom Shop.<\/p>\n<p>En collaboration avec l'agence de vente au d\u00e9tail TMI, la Swisscom Summer Hunt a \u00e9t\u00e9 lanc\u00e9e sur la technologie BlockV bas\u00e9e sur la blockchain et aliment\u00e9e par la RA.<\/p>\n<h3 id=\"ueber-ar-kunden-anlocken\">Attirer des clients via AR<\/h3>\n<p>Tom von D\u00e4niken, Head of Go to Market chez Swisscom Residential, se laisse citer comme suit : \"Depuis quelques semaines, nos boutiques peuvent \u00e0 nouveau \u00eatre visit\u00e9es sans limitation de m\u00e8tres carr\u00e9s. Avec ce jeu innovant et ludique, nous sommes heureux de pouvoir accueillir \u00e0 nouveau de nombreux clients en personne dans nos magasins et de leur offrir en m\u00eame temps une chasse divertissante en r\u00e9alit\u00e9 augment\u00e9e. Nous avons bien s\u00fbr pr\u00e9vu de superbes prix et promotions pour nos clients actuels et nouveaux. Vous pouvez vous r\u00e9jouir. Ce sera une belle exp\u00e9rience estivale\". L'action a d\u00e9but\u00e9 le 29 juillet et durera jusqu'au 29 ao\u00fbt.<\/p>\n<p>Patrick Glauser, Managing Partner TMI : \"Avec Swisscom, nous avons trouv\u00e9 le client et le partenaire parfaits pour lancer en Suisse cette technologie in\u00e9dite dans le domaine du marketing num\u00e9rique. Gr\u00e2ce \u00e0 une \u00e9quipe interdisciplinaire et \u00e0 une approche efficace et agile, nous avons con\u00e7u, planifi\u00e9 et mis en \u0153uvre les campagnes dans un d\u00e9lai tr\u00e8s court. Nous sommes impatients de voir les r\u00e9actions des consommateurs*\".<\/p>\n<p>Source : Personnel \/ Swisscom<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Swisscom ouvre de nouvelles voies en mati\u00e8re d'activation des consommateurs et lance l'unique Swisscom Summer Hunt, une chasse \u00e0 la glace en r\u00e9alit\u00e9 augment\u00e9e....","protected":false},"author":12,"featured_media":19838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swisscom l\u00e4dt zur virtuellen Glace-Jagd ein - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/08\/13\/swisscom-laedt-zur-virtuellen-glace-jagd-ein\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisscom l\u00e4dt zur virtuellen Glace-Jagd ein - 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