{"id":19781,"date":"2021-07-27T08:04:08","date_gmt":"2021-07-27T08:04:08","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19781"},"modified":"2021-07-26T08:04:21","modified_gmt":"2021-07-26T08:04:21","slug":"bmw-art-car-collection-in-ar","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/07\/27\/bmw-art-car-collection-in-ar\/","title":{"rendered":"BMW Art Car Collection \u00e0 AR"},"content":{"rendered":"<h3 id=\"zum-50-jaehrigen-jubilaeum-des-kulturengagements-hat-sich-bmw-mit-acute-art-fuer-eine-ausstellung-der-besonderen-art-zusammengeschlossen-so-wird-die-renommierte-bmw-art-car-collection-erstmals-in-aug\">Pour c\u00e9l\u00e9brer le 50e anniversaire de son engagement culturel, BMW s'est associ\u00e9 \u00e0 Acute Art pour une exposition d'un genre particulier. Ainsi, la c\u00e9l\u00e8bre BMW Art Car Collection est pr\u00e9sent\u00e9e pour la premi\u00e8re fois en r\u00e9alit\u00e9 augment\u00e9e (AR). Les sculptures roulantes peuvent \u00eatre d\u00e9couvertes num\u00e9riquement dans le monde entier, pour tout le monde et \u00e0 tout moment, via l'application gratuite d'Acute Art. Un autre moment fort aura lieu \u00e0 Art Basel.<!--more--><\/h3>\n<p>\u00c0 l'initiative du pilote de course et amateur d'art fran\u00e7ais Herv\u00e9 Poulain et en collaboration avec le directeur de BMW Motorsport de l'\u00e9poque, Jochen Neerpasch, l'artiste Alexander Calder a \u00e9t\u00e9 invit\u00e9 en 1975 \u00e0 d\u00e9corer la voiture de course BMW de Poulain. Depuis, 19 artistes du monde entier ont d\u00e9cor\u00e9 des BMW de leur \u00e9poque. Ils ont fait preuve de diff\u00e9rentes d\u00e9clarations artistiques et ont refl\u00e9t\u00e9 les d\u00e9veloppements culturels et historiques dans l'art, le design et la technologie.<\/p>\n<p>\u00c0 l'occasion du 50e anniversaire de l'engagement culturel du BMW Group, les Art Cars trouvent le chemin du monde num\u00e9rique et seront pr\u00e9sent\u00e9es virtuellement dans une exposition compl\u00e8te \u00e0 360\u00b0 : que ce soit \u00e0 l'int\u00e9rieur, en plein air ou dans des endroits totalement inattendus.<\/p>\n<p>Gr\u00e2ce au projet d'Acute Art et de BMW, les Art Cars peuvent \u00eatre admir\u00e9es de partout dans le monde. Gr\u00e2ce \u00e0 l'application, elles peuvent \u00eatre plac\u00e9es individuellement, mais aussi en groupe. Pour ce faire, les v\u00e9ritables Art Cars ont \u00e9t\u00e9 scann\u00e9es sous de nombreux angles \u00e0 l'aide de la m\u00e9thodologie de photogramm\u00e9trie et chaque d\u00e9tail de l'\u0153uvre artistique et de la surface de la voiture a \u00e9t\u00e9 saisi. Les v\u00e9hicules ont ensuite \u00e9t\u00e9 assembl\u00e9s num\u00e9riquement pour devenir une version AR r\u00e9aliste d'eux-m\u00eames.<\/p>\n<p>Pour d\u00e9couvrir les BMW Art Cars de mani\u00e8re virtuelle et interactive, l'application Acute Art peut \u00eatre t\u00e9l\u00e9charg\u00e9e gratuitement sur le site Internet de la marque.\u00a0<a href=\"https:\/\/apps.apple.com\/app\/acute-art\/id1488435802\" target=\"_blank\" rel=\"noopener noreferrer\">Boutique d'applications<\/a>\u00a0et sur\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.acuteart.collector\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play<\/a>\u00a0peut \u00eatre t\u00e9l\u00e9charg\u00e9.<\/p>\n<h3 id=\"bis-zur-art-basel-ist-das-set-komplett\">D'ici \u00e0 Art Basel, l'ensemble sera complet<\/h3>\n<p>Depuis le 21 juillet, les premi\u00e8res BMW Art Cars sont accessibles via l'application : Alexander Calder (BMW 3.0 CSL, 1975), Michael Jagamara Nelson (BMW M3, 1989), Ken Done (BMW M3, 1989), Matazo Kayama (BMW 535i, 1990), Esther Mahlangu (BMW 525i, 1991), Jeff Koons (BMW M3 GT2, 2010) et John Baldessari (BMW M6 GTLM, 2016). Depuis, d'autres BMW Art Cars sont int\u00e9gr\u00e9es \u00e0 l'Acute Art App \u00e0 un rythme bihebdomadaire. Toutes les Art Cars seront rassembl\u00e9es dans l'application \u00e0 temps pour Art Basel \u00e0 B\u00e2le.<\/p>\n<p>Au cours de cette ann\u00e9e <a href=\"https:\/\/www.artbasel.com\/\">Art Basel<\/a> \u00e0 B\u00e2le, BMW Group f\u00eatera le 50e anniversaire de son engagement culturel avec cette exposition interactive des BMW Art Cars dans l'application Acute Art. Le 21 septembre, en plus de la pr\u00e9sentation de la BMW Art Car d'Alexander Calder, les invit\u00e9s seront invit\u00e9s \u00e0 d\u00e9couvrir les BMW Art Cars dans un espace de r\u00e9alit\u00e9 augment\u00e9e sp\u00e9cialement cr\u00e9\u00e9 pour l'occasion.<\/p>\n<p>Source : tuningblog<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"Pour c\u00e9l\u00e9brer le 50e anniversaire de son engagement culturel, BMW s'est associ\u00e9 \u00e0 Acute Art pour une exposition d'un genre particulier....","protected":false},"author":12,"featured_media":19785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Art Car Collection in AR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/07\/27\/bmw-art-car-collection-in-ar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Art Car Collection in AR - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Zum 50-j\u00e4hrigen Jubil\u00e4um des Kulturengagements hat sich BMW mit Acute Art f\u00fcr eine Ausstellung der besonderen Art zusammengeschlossen.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vr-room.ch\/fr\/2021\/07\/27\/bmw-art-car-collection-in-ar\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T08:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1298\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"BMW Art Car Collection in AR\",\"datePublished\":\"2021-07-27T08:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/\"},\"wordCount\":425,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/\",\"name\":\"BMW Art Car Collection in AR - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg\",\"datePublished\":\"2021-07-27T08:04:08+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg\",\"width\":1298,\"height\":600,\"caption\":\"BMW AR Art Basel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/07\\\/27\\\/bmw-art-car-collection-in-ar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BMW Art Car Collection in AR\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BMW Art Car Collection in AR - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vr-room.ch\/fr\/2021\/07\/27\/bmw-art-car-collection-in-ar\/","og_locale":"fr_FR","og_type":"article","og_title":"BMW Art Car Collection in AR - Schweizer Virtual Reality News","og_description":"Zum 50-j\u00e4hrigen Jubil\u00e4um des Kulturengagements hat sich BMW mit Acute Art f\u00fcr eine Ausstellung der besonderen Art zusammengeschlossen.&hellip;","og_url":"https:\/\/vr-room.ch\/fr\/2021\/07\/27\/bmw-art-car-collection-in-ar\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-07-27T08:04:08+00:00","og_image":[{"width":1298,"height":600,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#article","isPartOf":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"BMW Art Car Collection in AR","datePublished":"2021-07-27T08:04:08+00:00","mainEntityOfPage":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/"},"wordCount":425,"commentCount":0,"image":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg","articleSection":["Schweiz"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/","url":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/","name":"BMW Art Car Collection in AR - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#primaryimage"},"image":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg","datePublished":"2021-07-27T08:04:08+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/07\/BMW-Art-Cars-digital-Acute-Art-Augmented-Reality-18.jpg","width":1298,"height":600,"caption":"BMW AR Art Basel"},{"@type":"BreadcrumbList","@id":"https:\/\/vr-room.ch\/en\/2021\/07\/27\/bmw-art-car-collection-in-ar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"BMW Art Car Collection in AR"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Nouvelles de la r\u00e9alit\u00e9 virtuelle suisse","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=19781"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/19785"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=19781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=19781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=19781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}