{"id":19668,"date":"2021-07-02T08:57:59","date_gmt":"2021-07-02T08:57:59","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19668"},"modified":"2021-06-30T11:18:02","modified_gmt":"2021-06-30T11:18:02","slug":"swiss-augmented-reality-barometer-2021","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/07\/02\/swiss-augmented-reality-barometer-2021\/","title":{"rendered":"Barom\u00e8tre suisse de la r\u00e9alit\u00e9 augment\u00e9e 2021"},"content":{"rendered":"

La r\u00e9alit\u00e9 augment\u00e9e est arriv\u00e9e en Suisse. Selon la derni\u00e8re \u00e9tude de l'universit\u00e9 de Lucerne, pr\u00e8s de la moiti\u00e9 de la population suisse a d\u00e9j\u00e0 utilis\u00e9 une application de RA. Malgr\u00e9 cela, la technologie n'en est encore qu'\u00e0 ses d\u00e9buts.<\/h3>\n
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En Suisse, les applications de RA sont de plus en plus appr\u00e9ci\u00e9es. Comme le montre l'\u00e9tude Swiss Augmented Reality Barometer 2021 de l'Universit\u00e9 de Lucerne, pr\u00e8s de la moiti\u00e9 de la population suisse a d\u00e9j\u00e0 utilis\u00e9 une fois une application de r\u00e9alit\u00e9 augment\u00e9e. La moiti\u00e9 l'a fait sans savoir qu'il s'agissait d'une technologie de RA. Plus des deux tiers des personnes interrog\u00e9es ont d\u00e9clar\u00e9 \u00eatre satisfaites des applications AR utilis\u00e9es jusqu'\u00e0 pr\u00e9sent.<\/span><\/p>\n

Les utilisateurs d'applications de RA sont plus jeunes, mieux form\u00e9s et plus int\u00e9ress\u00e9s par les nouvelles technologies que les non-utilisateurs de RA. Les Suisses souhaitent le plus voir des applications de RA dans les entreprises de commerce de d\u00e9tail, les commerces de meubles et les magasins de v\u00eatements. 30% des Suisses peuvent s'imaginer utiliser des lunettes RA dans leur vie quotidienne \u00e0 l'avenir.<\/p>\n

La RA pour remplacer les visites en magasin ?<\/span><\/h3>\n

Parmi les applications de r\u00e9alit\u00e9 augment\u00e9e les plus utilis\u00e9es figuraient par exemple les filtres faciaux sur les m\u00e9dias sociaux, l'affichage virtuel des noms de montagnes, la mesure des distances \u00e0 l'int\u00e9rieur, mais aussi la repr\u00e9sentation virtuelle de produits. Environ un tiers de la population aurait utilis\u00e9 la r\u00e9alit\u00e9 augment\u00e9e pour la repr\u00e9sentation virtuelle de produits - par exemple pour le placement de meubles dans l'appartement, mais aussi pour l'essayage de v\u00eatements. Selon l'\u00e9tude, 39 % des personnes interrog\u00e9es ont en outre indiqu\u00e9 que cette application pourrait remplacer \u00e0 l'avenir les visites en magasin.<\/span><\/p>\n

\"Les repr\u00e9sentations de produits en r\u00e9alit\u00e9 augment\u00e9e permettent de voir les produits directement sur le lieu d'utilisation. Les consommateurs peuvent ainsi se faire une premi\u00e8re id\u00e9e du produit sans devoir se rendre au pr\u00e9alable dans un magasin\", explique Reto Hofstetter, responsable de l'\u00e9tude. De plus, les utilisateurs pourraient tr\u00e8s bien s'imaginer utiliser les applications AR pour naviguer dans des lieux inconnus.<\/span><\/p>\n

Il est toutefois difficile d'estimer si les applications AR rendront les visites en magasin obsol\u00e8tes \u00e0 l'avenir et comment la technologie influencera le march\u00e9 suisse. C'est la t\u00e2che de la recherche fondamentale de le d\u00e9couvrir.<\/span><\/p>\n

Le Barom\u00e8tre suisse de la r\u00e9alit\u00e9 augment\u00e9e est la premi\u00e8re \u00e9tude repr\u00e9sentative en Suisse sur l'utilisation et l'attitude des consommateurs vis-\u00e0-vis des applications de r\u00e9alit\u00e9 augment\u00e9e. Les r\u00e9sultats donnent un premier aper\u00e7u de la pertinence des applications AR pour le march\u00e9 suisse. Le rapport d'\u00e9tude de plus de 60 pages sera disponible \u00e0 partir de fin juin 2021. commande<\/a> \u00eatre.<\/p>\n

Source : Netzwoche \/ ar-barom\u00e8tre<\/p>\n<\/div>\n<\/div>\n

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