{"id":19617,"date":"2021-06-28T07:07:33","date_gmt":"2021-06-28T07:07:33","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19617"},"modified":"2021-06-18T10:02:42","modified_gmt":"2021-06-18T10:02:42","slug":"facebook-testet-jetzt-virtual-reality-werbung","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/06\/28\/facebook-testet-jetzt-virtual-reality-werbung\/","title":{"rendered":"Facebook teste d\u00e9sormais la publicit\u00e9 en r\u00e9alit\u00e9 virtuelle"},"content":{"rendered":"<p><strong>C'est le mod\u00e8le de financement de Facebook : l'activit\u00e9 publicitaire. Il est clair que cela s'\u00e9tendra \u00e9galement \u00e0 la r\u00e9alit\u00e9 virtuelle (VR). Les premiers tests commencent d\u00e9j\u00e0.<\/strong><!--more--><\/p>\n<p>Depuis le mois dernier, les d\u00e9veloppeurs VR peuvent faire de la publicit\u00e9 pour des jeux et des apps dans l'application mobile Oculus. Aujourd'hui, Facebook va plus loin et teste des annonces dans certaines apps VR.<\/p>\n<p>C'est le jeu de tir comp\u00e9titif Blaston de Resolution Games qui ouvre le bal. Ici, deux joueurs s'affrontent dans une ar\u00e8ne cyberpunk et se livrent \u00e0 des combats avec des armes futuristes. Le jeu met en sc\u00e8ne les duels comme une discipline sportive fictive du futur et il y a bien s\u00fbr dans ce contexte beaucoup d'espace libre pour les panneaux publicitaires. Les annonces sont donc judicieusement int\u00e9gr\u00e9es dans le sc\u00e9nario du jeu.<\/p>\n<p class=\"_9d3p _9d3r _9d3u _9d4g\">Les joueurs peuvent interagir avec les publicit\u00e9s en cliquant dessus et en ouvrant un menu contextuel. Celui-ci permet d'obtenir plus d'informations sur la publicit\u00e9 s\u00e9lectionn\u00e9e, de la masquer ou de savoir pourquoi ce contenu est actuellement affich\u00e9.<\/p>\n<h3 id=\"werbung-als-neuer-wachstumsfaktor\" class=\"_9d3p _9d3r _9d3u _9d4g\">La publicit\u00e9, nouveau facteur de croissance<\/h3>\n<p>La publicit\u00e9 VR appara\u00eetra dans les prochaines semaines dans une s\u00e9rie d'autres apps VR non encore mentionn\u00e9es. Facebook veut d'abord recueillir les r\u00e9actions des d\u00e9veloppeurs et des consommateurs avant d'annoncer d'autres mesures. \u00c0 l'avenir, l'entreprise souhaite tester d'autres formats publicitaires sp\u00e9cifiques \u00e0 la VR.<\/p>\n<p>Les publicit\u00e9s doivent profiter en premier lieu aux d\u00e9veloppeurs VR et contribuer \u00e0 la croissance de l'\u00e9cosyst\u00e8me Oculus. Les publicit\u00e9s VR offrent aux studios une nouvelle possibilit\u00e9 de g\u00e9n\u00e9rer des revenus avec leurs applications VR. Celui-ci peut \u00eatre investi dans de nouveaux projets de plus grande envergure qui, \u00e0 leur tour, attirent de nouveaux utilisateurs vers la r\u00e9alit\u00e9 virtuelle, lesquels ach\u00e8tent des apps VR.<\/p>\n<p>L'objectif de Facebook est de cr\u00e9er un \u00e9cosyst\u00e8me VR autosuffisant. L'entreprise vise pour cela dix millions d'utilisateurs VR actifs. \"Un \u00e9cosyst\u00e8me de contenu plus rentable est une \u00e9tape d\u00e9cisive sur la voie du mainstream\", \u00e9crit Facebook dans son annonce sur le blog d'Oculus.<\/p>\n<h3 id=\"werbeumsatz-fliesst-in-facebooks-xr-expansion\">Les revenus publicitaires alimentent l'expansion XR de Facebook<\/h3>\n<p>Dans le billet de blog, l'entreprise laisse entendre que les \u00e9ventuels revenus publicitaires seront r\u00e9investis dans des baisses de prix pour le mat\u00e9riel VR et AR. Il en va d'ailleurs de m\u00eame pour les chiffres d'affaires issus des ventes d'applications dans l'Oculus Store. Ce serait en g\u00e9n\u00e9ral une bonne chose pour l'ensemble du secteur.<\/p>\n<p>Avec Oculus Quest, Facebook poursuit une politique de prix agressive afin de mettre le plus rapidement possible le plus grand nombre de lunettes VR \u00e0 la disposition du public. Selon Zuckerberg, les premi\u00e8res lunettes AR doivent \u00e9galement \u00eatre aussi bon march\u00e9 que possible.<\/p>\n<p>Source : Mixed<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"C'est le mod\u00e8le de financement de Facebook : l'activit\u00e9 publicitaire. Il est clair que cela s'applique aussi \u00e0 la r\u00e9alit\u00e9 virtuelle (VR)...","protected":false},"author":12,"featured_media":19618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-19617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook testet jetzt Virtual Reality Werbung - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/06\/28\/facebook-testet-jetzt-virtual-reality-werbung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook testet jetzt Virtual Reality Werbung - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Es ist das Finanzierungsmodell von Facebook: das Anzeigengesch\u00e4ft. 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