{"id":19588,"date":"2021-06-17T10:48:48","date_gmt":"2021-06-17T10:48:48","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19588"},"modified":"2021-06-11T10:58:53","modified_gmt":"2021-06-11T10:58:53","slug":"credit-suisse-lanciert-swiss-football-ar-lense","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/06\/17\/credit-suisse-lanciert-swiss-football-ar-lense\/","title":{"rendered":"Le Credit Suisse lance la Swiss Football AR Lense"},"content":{"rendered":"<h3 id=\"die-credit-suisse-praesentiert-zum-start-der-fussball-europameisterschaft-die-weiterfuehrung-der-csx-kampagne-die-auch-eine-ar-anwendung-mit-sich-bringt\">A l'occasion du lancement du championnat d'Europe de football, le Credit Suisse pr\u00e9sente la suite de la campagne CSX, qui comprend \u00e9galement une application de RA.<!--more--><\/h3>\n<p>L'automne dernier, thjnk Zurich et le Credit Suisse ont lanc\u00e9 avec succ\u00e8s \"CSX\" - la nouvelle offre de banque num\u00e9rique qui permet d'effectuer toutes les op\u00e9rations bancaires via une application - avec la campagne \"Call of Customers\". Aujourd'hui, le Credit Suisse passe \u00e0 la vitesse sup\u00e9rieure en utilisant son engagement de longue date dans le football comme sc\u00e8ne.<\/p>\n<article class=\"ArticleRelated\">Dans la version originale, le communiqu\u00e9 de lancement de la campagne de marketing du CSX dit : \"Une banque qui ressemble \u00e0 une application. Le nouveau film \"Call of Footballers\" est au centre de la campagne \u00e0 360 degr\u00e9s. Des footballeurs y prennent la parole dans diff\u00e9rentes vignettes. Les anciens joueurs de l'\u00e9quipe nationale Gelson Fernandes et Stephan Lichtsteiner en font \u00e9galement partie. En outre, diff\u00e9rents formats courts en ligne ont \u00e9t\u00e9 r\u00e9alis\u00e9s avec des footballeurs amateurs et avec des joueurs actuels de l'\u00e9quipe nationale autour des diff\u00e9rents avantages du produit. Deux versions diff\u00e9rentes de 20 secondes du film seront diffus\u00e9es pendant le championnat d'Europe. Celui-ci est accompagn\u00e9 d'imprim\u00e9s et de divers moyens publicitaires num\u00e9riques et sociaux.<\/p>\n<\/article>\n<h3 id=\"swiss-football-ar-lense\">Swiss Football AR Lense<\/h3>\n<p>En plus de la campagne avec thjnk, le Credit Suisse pr\u00e9sente avec la \"Swiss Football AR Lense\" sur Snapchat une exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e qui permet aux fans de football de rencontrer virtuellement les stars de l'\u00e9quipe nationale suisse et d'immortaliser num\u00e9riquement ce moment - en souvenir de ce qui est sans doute le championnat d'Europe le plus extraordinaire \u00e0 ce jour.<\/p>\n<p>Et avec une vid\u00e9o d'arri\u00e8re-plan zoom\u00e9e, il est d\u00e9sormais possible d'annoncer la couleur au bureau \u00e0 domicile. La vid\u00e9o peut \u00eatre t\u00e9l\u00e9charg\u00e9e directement sur credit-suisse.com\/fussballfieber. L'initiateur de ces id\u00e9es est le Credit Suisse, elles ont \u00e9t\u00e9 produites par la Filmgerberei.<\/p>\n<p>Source : horizont<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"A l'occasion du lancement du championnat d'Europe de football, le Credit Suisse pr\u00e9sente la suite de la campagne CSX, qui comprend une application AR avec...","protected":false},"author":12,"featured_media":19589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Credit Suisse lanciert Swiss Football AR Lense - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vr-room.ch\/fr\/2021\/06\/17\/credit-suisse-lanciert-swiss-football-ar-lense\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Credit Suisse lanciert Swiss Football AR Lense - 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