{"id":19488,"date":"2021-05-27T09:56:18","date_gmt":"2021-05-27T09:56:18","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19488"},"modified":"2021-05-25T10:08:09","modified_gmt":"2021-05-25T10:08:09","slug":"corona-wird-zum-booster-fuer-augmented-und-virtual-reality","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/05\/27\/corona-wird-zum-booster-fuer-augmented-und-virtual-reality\/","title":{"rendered":"Corona devient un booster pour la r\u00e9alit\u00e9 augment\u00e9e et virtuelle"},"content":{"rendered":"<h3 id=\"die-corona-pandemie-duerfte-bei-augmented-und-virtual-reality-einen-deutlichen-schub-verleihen-dies-legen-die-ergebnisse-einer-gemeinsamen-studie-von-deloitte-und-snapchat-betreiber-snap-nahe\">La pand\u00e9mie Corona devrait donner un coup de pouce consid\u00e9rable \u00e0 la r\u00e9alit\u00e9 augment\u00e9e et virtuelle. C'est ce que sugg\u00e8rent les r\u00e9sultats d'une \u00e9tude men\u00e9e conjointement par Deloitte et Snap, l'op\u00e9rateur de Snapchat.<\/h3>\n<p><!--more--><\/p>\n<p>Pour cette \u00e9tude, les deux entreprises ont interrog\u00e9 plus de 15.000 personnes dans plus de 15 pays sur leur attitude vis-\u00e0-vis de la RA et leur comportement d'utilisation r\u00e9el. Environ la moiti\u00e9 des personnes interrog\u00e9es utilisent Snapchat. Parmi les pays pris en compte figuraient l'Allemagne, les \u00c9tats-Unis, le Japon, l'Inde et les \u00c9mirats arabes unis.<\/p>\n<h3 id=\"ar-wird-mit-corona-relevanter\">La RA devient plus pertinente avec Corona<\/h3>\n<p>Plus de la moiti\u00e9 des personnes interrog\u00e9es (56 %) ont d\u00e9clar\u00e9 que la pand\u00e9mie Corona rendait les exp\u00e9riences de RA plus pertinentes, tout comme les innovations dans ce domaine (59 %). Par ailleurs, 74 % des personnes interrog\u00e9es estiment que la r\u00e9alit\u00e9 augment\u00e9e jouera un r\u00f4le plus important dans leur vie au cours des cinq prochaines ann\u00e9es.<\/p>\n<p>Ce serait particuli\u00e8rement le cas dans les domaines des m\u00e9dias (50 %), du shopping (46 %), des jeux (41 %), de la communication (35 %) - ces quatre domaines sont d\u00e9j\u00e0 les domaines dans lesquels les personnes interrog\u00e9es utilisent majoritairement (67 %) la RA de mani\u00e8re particuli\u00e8rement fr\u00e9quente. La technologie est consid\u00e9r\u00e9e comme un outil pratique pour la vie quotidienne, bien que la RA soit jusqu'\u00e0 pr\u00e9sent plut\u00f4t consid\u00e9r\u00e9e comme un jouet.<\/p>\n<p>Deloitte et Snap concluent que cette \u00e9volution pr\u00e9sente un grand potentiel pour les marques. L'interaction avec les produits, y compris l'exp\u00e9rience AR, entra\u00eene une augmentation de 94 pour cent du taux de conclusion de contrats, et la fid\u00e9lisation augmente de 41 pour cent. Et : pr\u00e8s des trois quarts des personnes interrog\u00e9es indiquent qu'elles paieraient plus pour un produit si une exp\u00e9rience AR compl\u00e8te \u00e9tait garantie.<\/p>\n<p>Le boom pr\u00e9dit de la RA se refl\u00e8te d\u00e9j\u00e0 dans les investissements dans la technologie. Selon l'\u00e9tude, les d\u00e9penses mondiales en AR et VR devraient passer d'environ 12 milliards de dollars cette ann\u00e9e \u00e0 quelque 73 milliards de dollars en 2024.<\/p>\n<p>Source : Horizon<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"La pand\u00e9mie de Corona devrait donner un coup de pouce consid\u00e9rable \u00e0 la r\u00e9alit\u00e9 augment\u00e9e et \u00e0 la r\u00e9alit\u00e9 virtuelle. C'est ce que sugg\u00e8rent les r\u00e9sultats d'une \u00e9tude...","protected":false},"author":12,"featured_media":19491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":{"0":"post-19488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-gesellschaft","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona wird zum Booster f\u00fcr Augmented und Virtual Reality - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/05\/27\/corona-wird-zum-booster-fuer-augmented-und-virtual-reality\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corona wird zum Booster f\u00fcr Augmented und Virtual Reality - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"Die Corona-Pandemie d\u00fcrfte bei Augmented und Virtual Reality einen deutlichen Schub verleihen. 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