{"id":19238,"date":"2021-04-21T10:10:56","date_gmt":"2021-04-21T10:10:56","guid":{"rendered":"https:\/\/vr-room.ch\/?p=19238"},"modified":"2021-04-17T08:23:39","modified_gmt":"2021-04-17T08:23:39","slug":"ar-eiersuche-im-spar","status":"publish","type":"post","link":"https:\/\/vr-room.ch\/fr\/2021\/04\/21\/ar-eiersuche-im-spar\/","title":{"rendered":"Chasse aux \u0153ufs AR chez SPAR"},"content":{"rendered":"<h3 id=\"in-spar-maerkten-in-der-ganzen-deutschschweiz-wartete-dieses-jahr-eine-innovative-osterpromotion-auf-die-kundinnen-und-kunden-mit-dem-smartphone-konnte-man-sich-auf-die-suche-nach-virtuellen-ostereie\">Cette ann\u00e9e, une promotion de P\u00e2ques innovante attendait les clientes et les clients dans les magasins SPAR de toute la Suisse al\u00e9manique : Avec leur smartphone, ils pouvaient partir \u00e0 la recherche d'\u0153ufs de P\u00e2ques virtuels.<\/h3>\n<p><!--more--><\/p>\n<p>L'agence <a href=\"https:\/\/www.bandara.ch\/\">Bandara<\/a> a d\u00e9velopp\u00e9 \u00e0 cet effet une exp\u00e9rience de r\u00e9alit\u00e9 augment\u00e9e bas\u00e9e sur le web : un code QR \u00e0 l'entr\u00e9e de la filiale permettait d'acc\u00e9der \u00e0 une page d'accueil o\u00f9, apr\u00e8s une br\u00e8ve instruction, il \u00e9tait possible de d\u00e9marrer le mode AR et de partir \u00e0 la recherche d'\u0153ufs virtuels dans la filiale. Celui qui trouvait trois des cinq \u0153ufs cach\u00e9s pouvait participer au tirage au sort. Des bons d'achat SPAR et des entr\u00e9es \u00e0 Europapark \u00e9taient \u00e0 gagner.<\/p>\n<p>\"Aujourd'hui, les applications de r\u00e9alit\u00e9 augment\u00e9e ne n\u00e9cessitent plus le t\u00e9l\u00e9chargement d'une application\", explique Lukas Haltmeier, Online Marketing Manager chez SPAR Handels AG. \"Ainsi, cette technologie est d\u00e9sormais tr\u00e8s attrayante pour une utilisation dans le domaine du commerce de d\u00e9tail\".<\/p>\n<p><iframe loading=\"lazy\" title=\"SPAR AR-Chasse aux \u0153ufs | Bandara\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/AJJDsshauDI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Source : communiqu\u00e9 de presse<\/p>","protected":false},"excerpt":{"rendered":"Cette ann\u00e9e, une promotion de P\u00e2ques innovante attendait les clients dans les magasins SPAR de toute la Suisse al\u00e9manique :...","protected":false},"author":12,"featured_media":19239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":{"0":"post-19238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-virtual-reality-schweiz","8":"cs-entry","9":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AR-Eiersuche im SPAR - Schweizer Virtual Reality News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/vr-room.ch\/fr\/2021\/04\/21\/ar-eiersuche-im-spar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AR-Eiersuche im SPAR - Schweizer Virtual Reality News\" \/>\n<meta property=\"og:description\" content=\"In SPAR M\u00e4rkten in der ganzen Deutschschweiz wartete dieses Jahr eine innovative Osterpromotion auf die Kundinnen und Kunden:&hellip;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/vr-room.ch\/fr\/2021\/04\/21\/ar-eiersuche-im-spar\/\" \/>\n<meta property=\"og:site_name\" content=\"Schweizer Virtual Reality News\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T10:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathalie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathalie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"},\"author\":{\"name\":\"Nathalie\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"headline\":\"AR-Eiersuche im SPAR\",\"datePublished\":\"2021-04-21T10:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"},\"wordCount\":148,\"commentCount\":0,\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"articleSection\":[\"Schweiz\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\",\"name\":\"AR-Eiersuche im SPAR - Schweizer Virtual Reality News\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"datePublished\":\"2021-04-21T10:10:56+00:00\",\"author\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\"},\"breadcrumb\":{\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Spar_AR_Magazin.jpeg\",\"width\":1000,\"height\":1000,\"caption\":\"Spar AR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/2021\\\/04\\\/21\\\/ar-eiersuche-im-spar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AR-Eiersuche im SPAR\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/\",\"name\":\"Schweizer Virtual Reality News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/vr-room.ch\\\/en\\\/#\\\/schema\\\/person\\\/1a03b3a6ced429fb4831f60fa2b37599\",\"name\":\"Nathalie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"url\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/vr-room.ch\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/avatar_user_12_1484159890-96x96.jpg\",\"caption\":\"Nathalie\"},\"url\":\"https:\\\/\\\/vr-room.ch\\\/fr\\\/author\\\/nathalie\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/vr-room.ch\/fr\/2021\/04\/21\/ar-eiersuche-im-spar\/","og_locale":"fr_FR","og_type":"article","og_title":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","og_description":"In SPAR M\u00e4rkten in der ganzen Deutschschweiz wartete dieses Jahr eine innovative Osterpromotion auf die Kundinnen und Kunden:&hellip;","og_url":"http:\/\/vr-room.ch\/fr\/2021\/04\/21\/ar-eiersuche-im-spar\/","og_site_name":"Schweizer Virtual Reality News","article_published_time":"2021-04-21T10:10:56+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","type":"image\/jpeg"}],"author":"Nathalie","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Nathalie","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#article","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"},"author":{"name":"Nathalie","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"headline":"AR-Eiersuche im SPAR","datePublished":"2021-04-21T10:10:56+00:00","mainEntityOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"},"wordCount":148,"commentCount":0,"image":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","articleSection":["Schweiz"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/","url":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/","name":"AR-Eiersuche im SPAR - Schweizer Virtual Reality News","isPartOf":{"@id":"http:\/\/vr-room.ch\/en\/#website"},"primaryImageOfPage":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"image":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage"},"thumbnailUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","datePublished":"2021-04-21T10:10:56+00:00","author":{"@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599"},"breadcrumb":{"@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#primaryimage","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2021\/04\/Spar_AR_Magazin.jpeg","width":1000,"height":1000,"caption":"Spar AR"},{"@type":"BreadcrumbList","@id":"http:\/\/vr-room.ch\/en\/2021\/04\/21\/ar-eiersuche-im-spar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"http:\/\/vr-room.ch\/en\/"},{"@type":"ListItem","position":2,"name":"AR-Eiersuche im SPAR"}]},{"@type":"WebSite","@id":"http:\/\/vr-room.ch\/en\/#website","url":"http:\/\/vr-room.ch\/en\/","name":"Nouvelles de la r\u00e9alit\u00e9 virtuelle suisse","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/vr-room.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"http:\/\/vr-room.ch\/en\/#\/schema\/person\/1a03b3a6ced429fb4831f60fa2b37599","name":"Nathalie","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","url":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","contentUrl":"https:\/\/vr-room.ch\/wp-content\/uploads\/2017\/01\/avatar_user_12_1484159890-96x96.jpg","caption":"Nathalie"},"url":"https:\/\/vr-room.ch\/fr\/author\/nathalie\/"}]}},"_links":{"self":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/comments?post=19238"}],"version-history":[{"count":0,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/posts\/19238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media\/19239"}],"wp:attachment":[{"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/media?parent=19238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/categories?post=19238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vr-room.ch\/fr\/wp-json\/wp\/v2\/tags?post=19238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}